Yesterday, The Ol’ Aussie Hermit was watching a YouTube video.

The topic?

How to buy cash-flow positive real estate.

And, there were many gems in this video.

But one of the ones that really stuck out was when the real estate expert said…

“You’ve got to evict your tenants before they get into your rental.”

Meaning…

You want to do credit, background and qualification checks on your potential renters before you let them in your house.

Because once they’re in – they’re hard to get out.

So he said you’ve got to ask them for a credit check.

You’ve got to call up the previous owners they were renting with.

And you’ve got to pre-qualify them yourself by doing an interview/application process.

Then, you’ve got to lay down the rules the renters have to abide by while living in his house.

For example, in his rentals, they have to take off their shoes before entering the homes.

Pretty strict?

Maybe.

But then he went on to explain how during the pandemic, all his renters across 5 homes have paid every single month.

Not one missed payment in 18 months

Further, they don’t call him with problems.

Most of the time if something goes wrong they fix it themselves.

In other words…

They’re incredibly low maintenance.

And, as I was watching this The Aussie Hermit realised, that’s exactly how I treat my business, too.

You see, I attract great clients over and over again.

And the reason why is, I take a similar “evict first” mentality.

You want to do the same.

For example…

It all starts with your lead magnet (or whatever you use to build your list).

Most Coaches have a free bribe to get people on their list.

But the problem is, that bribe often brings lots of different types of people.

You don’t want just any prospect on your list – you want the right prospect.

So that means you have to think how your lead magnet can attract your dream client while also evicting everyone else.

(This is what I teach you how to do inside The 15 Minute Client program)

Next, you want to evict them with your daily emails.

Let’s be honest, The Aussie Hermit’s emails aren’t for everyone.

And that’s by design.

I’m constantly giving strong opinions because I want to attract those people like me/my system, and repel everyone else.

This is a true secret (not some lame “guru secret”) to filling your programs with people you really love working with, and who get results.

Next:

You want to make people apply to work with you.

Literally make them fill out an application.

Further, get them to tell you what their budget is to get your help.

This is akin to doing credit, background and qualification checks on renters.

There are many reasons why this process is important. But one of the main ones is – you can see any potential reflags before they sign up.

Better to know these now than when they’re in your house (AKA: program).
Finally…

You want to interview them.

(AKA: get on the phone with them)

This is for the same reasons you want to interview renters before they move in.

Speaking to them face-to-face (even via zoom) allows you to look them in the whites of their eyes and gauge their personality.

To see if they’re a genuine, respectful person.

And to see if there’s a synergy there.

This final step is not always accurate.

Many people seem great on the phone, but end up being very high maintenance clients.

But I find if you add in the previous steps above (lead magnet/opinionated emails/application etc), you evict most of those before they ever speak to you.

More:

As mentioned, one of the best ways to attract clients you love working with and evict everyone else is to send daily emails that express your opinions.

This doesn’t mean you have to constantly talk about political, religious, or sex related topics.

In fact, you don’t have to talk about those topics at all if you don’t want.

Instead, what I mean by sending “opinionated” emails is to “take a stand” on your way of getting results.

The truth is…

There is a specific way you get results.

A way that’s different from all the other experts in your industry.

And in your emails, you want to communicate what makes that way different and better than everyone else’s way.

Do this, and you’ll attract prospects that resonate with the way you get results.
For example…

I often talk about how simple it is to get clients when you follow my “one email per day” method.

And I also talk about why you don’t need a complex funnel/complex automations, why they’re dumb, and why gurus who advocate these methods don’t have your best interest at heart.

Some people like that message.

Some people don’t.

Again, that’s by design.
Point is…

If you want to attract clients you love working with (and evict everyone else) – take a stand.

Explain what makes you better and different.

Don’t be afraid.

Be proud of it.

It’s the very thing that will get you the great, low-maintenance clients you’re after.

With that being said…

This is exactly what I go deeper on in my 15 Minute Client program.

With a simple 3-step framework you will learn how to send emails that naturally communicate who you are and what makes you/your program different (without being douchey).

Along with that, I take you through my “Q&A Close” sales process.

And it shows you how to get quality prospects…

—> Joining your waitlist…
—> Applying to work with you when you have spots open…
—> Selling themselves to you on why you should take them on.  

Plus, of course, I show you how to identify any “red flags” to evict those that aren’t a good fit before they sign up.  

To know when spots open next, put your name on the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Man Cave, Canberra

After yesterday’s email on buying gold Jes, a subscriber, wrote in: ===== “Mr Charlton, I don’t understand why you would send an email like this. What is the reasoning from a marketing perspective?” ===== Tis a great question. And so I thought I’d take this email to explain why I spoke about a topic that basically had nothing to do with marketing. Here we go… First and foremost, because that’s what I was interested in writing about. And that’s a key to sending regular daily emails.. You always want to write about a topic that interests and excites you. Otherwise, it ain’t going to be much fun. And if it isn’t much fun, you ain’t going to send emails each day. (Pretty important when that’s your whole client attraction strategy like yours Hermity) Second, I felt genuinely compelled to warn people about the coming crash. At least, what I believe is a coming crash.   When all is said and done I’d like to look God in the eye and say I did all I could to warn people. And three, because it brought some variety to my daily emails. If you’re sending regular emails, one of the things you don’t want to do is bore people. This is a great way to get them to stop reading. (And why many of us Coaches send emails with low open rates) . Instead, you want to make them entertaining. Now, there are many ways to make your emails entertaining. But one of the absolute easiest ways is to simply bring some variety into them. For example, one day you could tell a dating story. The next day you could talk about something funny you saw on TV. The day after you could talk about some terrible guru advice. Etc. The point is… You want to continually change things up. You want to make your list think, “what are they going to talk about today?!” Do that, and you’ll go a long way to keeping them interested in your content. With that being said… One thing you also want to do is tie whatever story you’re talking about into the topic you’re an expert on. That way, there’s genuine value in whatever email you send. After all, the prospect didn’t come be entertained (they’ll stay for that), they came to learn about getting a problem solved that you help with. This is why you’ll love The Aussie Hermit’s 15 Minute Client program. Inside I show you how to talk a seemingly random story, and turn it into a super valuable email. Along with that, I show you how to get that email done in just 15-30 minutes each day. Sometimes even faster. That way, you have a lot more time during the rest of the day to serve clients, spend with family, or maybe even get prepared for the “storm” that’s approaching? To know when spots open next, put your name on the waitlist here: https://The15MinuteClientWaitlist.com -Luke Charlton The Man Cave, Canberra