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Luke 500x500

LUKE CHARLTON

(AKA: The Aussie Hermit)

Master of Marketing. Student of Persuasion. Drinker of Whiskey. Hermit.

Luke By The Numbers…

Age: 39

Years in Business:  12

Hours Studying Marketing/Persuasion:  12,000+

Total Spent on Advertising: $22,000,000+

Leads Generated: 500,000+

Emails Sent: 1 Billion+

Coaches Helped: 1,000+

Revenue Generated for Clients: $50,000,000+

iTunes U.S. Top 100 Marketing Podcast

What Industries Leaders are Saying About Luke…

"We're averaging 3 new apps per day from email & a good majority of them are solid. Based on our price point & conversions, email should add an extra 6 figures or so next month. Which we're very happy with”

-Landon & Stapes
8-Figure Coaches, Clients & Community

"Luke just consulted me on my messaging. I have been in the online marketing industry for years (Very successful) and worked with some of the biggest names. Luke DEFINITELY knows what he's talking about. He's very strategic, creative and insightful. If you're looking for the absolute best talent, you should be talking to Luke. Thanks Luke!”

-Jim Fortin
World's Foremost Authority on Subconscious Transformation

“Luke's copy has been responsible for millions in coaching sales for my clients. If you get a chance to learn from him, take it! I've even asked him to coach my high-level clients!"

-Jason Hornung
World Leader in Online Advertising, Hornung Agency

"The reason I asked Luke to be featured in The 6-Figure Coach Magazine is because he’s always at the forefront of what’s working online to get coaching clients. If you’re coach or consultant looking for more clients, Luke’s the man you’ve got see”

-Karl Bryan
Publisher & Owner  6-Figure Coach Magazine

“He's one of only a handful of people I trust to write copy for my clients and I've been in this game for over a decade! His ads just convert. If you want to grow your business online, see Luke. Now!”

-Rory Stern
7-Figure Ad Agency Owner, RFS Digital

“Through Luke’s help I’ve been able to take my mortgage coaching business from 0 to 7-figures in 18 months. Luke, I can’t thank you enough"

-Mark Blundell
Australia's #1 Mortgage Coach, Mortgage Sales Mastery

“I’ve hired Luke to write copy for my agency many times, and every time he knocks it out of the park. Whether it’s an ad for a private boarding school, weight loss program, retail coaching, or Christian jewellery - his ads have converted in every niche he’s written for. Quite simply, he’s a master at making your marketing convert in any niche”

-Matt Pshock
Leading Online Ad Agency Owner, Good Tree Agency

"We were hesitant to hire Luke because his fees are quite expensive. However, all that fear melted away when we saw hundreds of sales gushing into our business every day! Now, we think he’s the bargain of the century!

-Victoria Black and Gen Davidson

Owners of Australia’s #1 Diet, SuperFastDiet.com

Wet fart marketing

30 Oct 2021
Posted in
Is there anything that stands out more than a fart on wet tiles?

After growing up with 5 siblings and a pool - The Aussie Hermit doesn’t think so.

Actually, maybe a few other things come to mind…

—> Spinach stuck in front teeth…

—> Sweat patches on a white shirt, and…

—> A pube on the soap…

Either way…

A wet fart stands out.

And the reason why The Aussie Hermit brings this up is because deep inside the bowels of this joke is a profitable marketing lesson.  

A lesson that teaches you how to stand out amongst the rest of your competition like skid marks in a toilet bowl.

That lesson?

Contrast, my young hermit, contrast.

Let me give you an example…

Yesterday, I sent an email about a group of men/protestors who marched for “tiny dongs.”

As in - 8cm penises.

(Apparently, they were tired of all the shaming)

But here’s the thing…

Who else would send such an email?

Not many.

(If any)

And because of that, I stand out, get noticed, and get sales.

More:

About the worst thing you can do with your emails (or any of your marketing) is try to model what everyone else is doing.

Sure, you need to follow the fundamentals - you need to write a message that resonates with your market’s problems and desires.

And providing value is important too, obviously.

But if all you do is “teach teach teach,” you’re going to bore the crap out of everyone.

Further, you’re not going to stand out as much as you could.

Now, does this mean you have to talk about tiny dongs and wet farts?

Of course not.

That’s missing the point.

All I’m saying is - it’s very easy to stand out if you do the opposite of everyone else.

If you simply use the power of contrast.

A great example of this is telling seemingly unrelated stories and tying them in with your product or service.

This stands out because I can virtually guarantee no one else is in your market is doing it.

And that’s what makes this strategy so bloody powerful…

If you’re the only one going against the grain, it’s going to be very easy for you to get noticed as well.

With that being said…

Sending emails that stand out and get read is exactly what The 15 Minute Client program is all about.

In fact, I give you hundreds of ways to come up with great stories that stick out, and has your prospects eager to read them.

It’s all outlined in the “Never-Ending Email Idea Generator.”

Along with that, I give you a ton of fill-in-the-blank formulas to write great subject lines get attention like a booger on a baby's face.

(I’ve seen a lot of them as a dad)

Most of all…

The process is very simple.

So simple that even Coaches who aren’t great at writing, copywriting, or marketing can use it to get consistent clients.

To know when spots open next, put your name on the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Man Cave, Canberra

Time to end shaming of tiny email lists

29 Oct 2021
Posted in
You may not believe this.

But, following is an article excerpt from a real news website in Australia:

“Dozens of men have hit the streets for a “Small Dong March,” seeking to end the so-called “shame” associated with having an undersized penis.”

Dozens.

I guess the size of the protest doesn’t matter either?

Further, they were carrying signs such as…

“Small dongs are dank!”

“All dongs are equal!”

“All dongs go to heaven!”

“Jesus had a small dong!”

And The Aussie Hermit’s favourite…

“My dong is not a choking hazard!”

The only problem with their march?

Didn’t look like there were too many women there.

Who knows though, maybe it’ll grow next year?

Heh.

Funny thing is, at the end of the article they try to make the small dong guys feel better by saying if yours is less than 8cm, you generally earn more than those with bigger dongs.

Not sure if I believe that.

But, it did make me think about another area of businesses we Coaches have a lot of shame around but has the potential to earn a lot even if it’s small.

What’s The Aussie Hermit talking about?

Your email list.

Here’s the truth:

There’s nothing wrong with a small email list.

In fact, when nurtured the right way, it can earn you a lot of clients.

So much so I feel like I should create my own march.

Picture The Aussie Hermit walking down the middle of L.A. with thousands of Coaches and signs saying…

“Tiny lists produce big clients!”

“It’s not the size of the list that counts!”

“Jesus had a tiny email list!”

And maybe even…

“1 email per day makes my tiny list pay!”

Of course, we’d all have proof to back up these claims.

(Unlike the marchers above)

Either way, I think it’d get a lot of traction.

Much more than a dozen, anyway.

But I digress.

Here’s my point…

Just because you have a tiny list doesn’t mean you can’t get a lot of clients.
Here’s why:

What’s most important when it comes to getting clients from your list is that you have a consistent flow (no pun?).

With a consistent flow of new leads, you always have new potential prospects to work with.

And what that means is, you could literally start with an email list of 0, start filling it with paid ads today, and start getting clients tomorrow.

Of course, it typically takes a week or two to warm people up.

But with a great offer, you can get clients quite quickly.

In fact, recently I had a client sign up watching my lead magnet video and he hadn’t even read any of my emails.

Again, not typical, but it does happen.

Point is…

You do not need a huge “guru list” to get clients with email.

Start small.

Consistently add prospects.

And most of all…

Email regularly.

Do that, and you’ll earn more than Coaches with even bigger dongs lists.

With that being said…

Almost all the Coaches who work with The Aussie Hermit have a tiny list.

And yet, they’re still able to get clients because they implement what I recommended above.

If you’d like to learn how you can get high paying clients with a small list and sending just 1 email per day, well maybe my 15 Minute Client program might be a good fit?

To know when spots open next, put your name on the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Man Cave, Canberra

Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free

Click the purple button, enter your details, and get the 9 email offers delivered to your inbox instantly>>>