Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
Click the purple button, enter your details, and get the 9 email offers delivered to your inbox instantly>>>
LUKE CHARLTON
(AKA: The Aussie Hermit)
Master of Marketing. Student of Persuasion. Drinker of Whiskey. Hermit.
Luke By The Numbers…
Age: 39
Years in Business: 12
Hours Studying Marketing/Persuasion: 12,000+
Total Spent on Advertising: $22,000,000+
Leads Generated: 500,000+
Emails Sent: 1 Billion+
Coaches Helped: 1,000+
Revenue Generated for Clients: $50,000,000+
iTunes U.S. Top 100 Marketing Podcast
What Industries Leaders are Saying About Luke…
"We're averaging 3 new apps per day from email & a good majority of them are solid. Based on our price point & conversions, email should add an extra 6 figures or so next month. Which we're very happy with”
8-Figure Coaches, Clients & Community
"Luke just consulted me on my messaging. I have been in the online marketing industry for years (Very successful) and worked with some of the biggest names. Luke DEFINITELY knows what he's talking about. He's very strategic, creative and insightful. If you're looking for the absolute best talent, you should be talking to Luke. Thanks Luke!”
-Jim Fortin
World's Foremost Authority on Subconscious Transformation
“Luke's copy has been responsible for millions in coaching sales for my clients. If you get a chance to learn from him, take it! I've even asked him to coach my high-level clients!"
World Leader in Online Advertising, Hornung Agency
"The reason I asked Luke to be featured in The 6-Figure Coach Magazine is because he’s always at the forefront of what’s working online to get coaching clients. If you’re coach or consultant looking for more clients, Luke’s the man you’ve got see”
Publisher & Owner 6-Figure Coach Magazine
“He's one of only a handful of people I trust to write copy for my clients and I've been in this game for over a decade! His ads just convert. If you want to grow your business online, see Luke. Now!”
7-Figure Ad Agency Owner, RFS Digital
“Through Luke’s help I’ve been able to take my mortgage coaching business from 0 to 7-figures in 18 months. Luke, I can’t thank you enough"
Australia's #1 Mortgage Coach, Mortgage Sales Mastery
“I’ve hired Luke to write copy for my agency many times, and every time he knocks it out of the park. Whether it’s an ad for a private boarding school, weight loss program, retail coaching, or Christian jewellery - his ads have converted in every niche he’s written for. Quite simply, he’s a master at making your marketing convert in any niche”
Leading Online Ad Agency Owner, Good Tree Agency
"We were hesitant to hire Luke because his fees are quite expensive. However, all that fear melted away when we saw hundreds of sales gushing into our business every day! Now, we think he’s the bargain of the century!”
Owners of Australia’s #1 Diet, SuperFastDiet.com
True story:
In 2013 The Aussie Hermit moved to London.
(Back in Australia now)
And, one of the things I did every now and then was go to the cinema.
It was a good way to distract me from the fact my business was failing badly.
So one weekend I notice Metallica is bringing out a movie called, “Through the Never.”
And being a huge fan (so much so, it’s been a dream of mine to meet them), I decide to go watch it.
So I hop on my computer.
I buy a ticket.
And I show up that weekend at the “O2” cinema ready to watch.
So I’m sitting there in the cinema, everything is dark and the title screen appears…
“Through the Never”
Then right after a small message comes up that says…
“…with commentary at the end from Lars Ulrich.”
(AKA: the Metallica drummer)
And when I read that I think, “Oh that’s cool. They’re gong to play an interview at the end with Lars. Nice.”
So I watch the movie.
It’s great.
And as it ends with the final credits, that message appears again…
“And now with commentary from Lars Ulrich.”
By this stage, however, I’m feeling kinda tired.
“I’ll watch the interview later on a DVD,” I think to myself.
So I get up and head home.
Anyway, fast forward a couple of days and I’m on the internet looking at news articles. And there’s a headline that says…
“Lars Ulrich delights fans with a live Q&A at the 02 cinema.”
“Ahh, what?” I say. “Surely that wasn’t the same movie I was in?”
So I click in the article and sure enough, Lars was in the cinema that night watching with all of us in the crowd. And “commentary from Lars” meant he was doing a live Q&A.
“Are you fu#@#(%j kidding me?!!” I shout.
To this day I still cannot believe I missed that opportunity.
And it’s something a good friend of mine (also a Metallica fan), likes to remind me of often.
So why does The Aussie Hermit bring this up?
Because like my embarrassing Metallica mistake, we Coaches miss out on a lot of obvious opportunities in front of our face.
None more so than email.
Even after all these years, email is still the most profitable marketing method.
It beats webinars…
It beats tripwires…
It beats messenger…
It beats Facebook groups…
In fact – it beats any guru funnel you put it against.
And it beats them by a lot.
This is why I recommend to any Coach that wants consistent clients to start building your list and emailing your list.
You don’t need any fancy funnel in the beginning.
Doing it this way keeps things simple, and you ensure you’re using the most powerful marketing method there is from the get-go.
More:
The reason why email is so powerful – and why it beats all the others – is because it gets to leverage the power of ‘follow up.’
The truth is, most people aren’t ready to buy right away (especially a high-ticket program), but will be some day in the future.
So by emailing consistently you build a relationship and ensure they think about you when they’re ready to move forward.
After all, most of your competitors aren’t emailing consistently (not as consistently as one email per day, which I recommend).
So if you can do this one simple thing, you will make the choice very easy for them.
With that being said…
If you’re not using email (or not using it to its fullest capacity), then that’s exactly what I show you how to do in my 15 Minute Client program.
In one afternoon, you will learn a simple framework to pump out winning emails in minutes per day.
Emails that your prospect loves to open, ready and, of course – buy from.
Along with that, you’ll learn how to build your list with quality leads using my Ultimate Lead Magnet Template.
This is a process I’ve honed and refined after generating over 500,000 leads from paid ads.
To know when spots open next, put your name on the waitlist here:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Man Cave, Canberra
The Aussie Hermit doesn’t let his kids watch much TV.
Fries their brains.
But, sometimes when the evening destructs into a chaotic mess, I have to make a choice:
Dive headfirst off the balcony into the concrete below, or put on the TV.
I choose the latter.
And one of their favourite things to watch is “Play School.”
Now, there are many things that make the show successful…
—> Consistency…
—> Variety…
—> Music…
Etc.
But one of the ones that really stand out for me is how engaging it is.
Here’s what I mean:
When you watch an episode the hosts will act out different things (ie. stories, science experiments, songs etc).
And when they do, they talk to the camera as if you’re there in the room with them.
This makes whoever is watching (my kids) feel like they’re doing the song or experiment (or whatever) with them.
So you’ll see the hosts constantly talk to the camera and say things like…
“Can you see how the ice floats?”
Or…
“Would you like to jump with us?”
Or…
“Can you help me sing this song?”
Etc.
So they’re always speaking as if the child is right in front of them.
And this makes for a very engaging show – and what I believe is one of main reasons Play School is so popular.
The funny things is – this technique is just as powerful when applied to email.
Let The Aussie Hermit explain…
In order to make your emails more engaging, you want to write them as if you’re speaking to a prospect who’s right in front of you.
Literally picture yourself sitting down at a cafe with them.
They’re across the table from you.
Now write as if you’re speaking to them.
This is important because it makes your writing conversational.
Which is much easier to read than academic-type copy with big words and long sentences.
Most importantly…
It forces you to write in a more engaging way where you start using words like “you.”
For example…
Just read through this email or any email The Aussie Hermit writes.
What do you notice?
I’m constantly using the word “you.”
It’s as if I’m speaking directly to you.
(Because I am!)
Point is…
When you pretend you’re speaking to just one person in front of you like Play School, your emails become more engaging, more enjoyable to read, and more persuasive.
More:
If using the word “you” is good, then that means you want to stay away from “collective” type words in your emails.
For example…
“Hey everyone…”
Or…
“To those on this list who need help with XYZ…”
Or…
“Did you all have a great weekend?”
Etc.
Notice how by talking to your list as if it’s a group it’s not as engaging?
Also, it makes your prospect feel less special.
And that means a far less effective email.
So keep this piece of advice in mind next time you sit down to write your emails (or any marketing content).
With that being said…
This is just one of several simple copywriting techniques I teach inside my 15 Minute Client program to make your daily emails much more effective.
For example, I go through…
—> Subject line formulas…
—> Editing tools…
—> Offer transitions…
—> Story ideas and much more.
Along with that, I give you tons of email examples so you can see exactly how it’s done – and so you can quickly and easily implement whatever technique I’m talking about in your own emails.
Finally…
In the program you also get coaching.
You get The Aussie Hermit reviewing your emails before they get sent.
That way, you have the best chance of getting clients fast, even if you’re not a natural copywriter.
To know when spots open next, put your name on the waitlist here:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Man Cave, Canberra
Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
Click the purple button, enter your details, and get the 9 email offers delivered to your inbox instantly>>>