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When size doesn’t matter

Have you ever been self-conscious of the size of your… you know…

Email list?

Don’t worry. Most of us have. There’s nothing to be ashamed of.

Why?

Because when it comes to the size of your list, size doesn’t actually matter (finally!). At least, not when you follow The Aussie Hermit's methods for getting HUGE profits, from your teeny, tiny… err… email list!

No, I’m not going to give you a pill to make it bigger, send you a pump, or even suggest surgery.

There’s no need for those types of ‘magic pill’ solutions most gurus would have you do.

Not when The Aussie Hermit is here!

There are far easier, far more effective, and far looonger lasting ways to get pleasurable results out of that teeny tiny list of yours…

So if you’re embarrassed about the size of your list…

If you feel selfconscious every time someone asks, “how big is yours?”

Or, if you’d rather talk about s3x with your mother-in-law than converse about the size of your email list…

Then here’s what you gotta do:

First, you gotta make sure you have new prospects opting into your list each day.

As long as you have a fresh flow (heh) that are subscribing (even just 5-10 per day), that means new prospects are being introduced to your email offers…

And if new prospects are seeing your email offers, it means you’ll have new clients jumping on board.

Therefore, it’s not the size that counts - it’s the consistent stream (heh) jumping onto your list.

(Remember, new subscribers is more important than list size)

Second, you’ve got to send your subscribers an email every day.

No not once a month, or even once a week.

That’s a good way to make your sales go limp!

Send an email at least once per day and watch your bank balance go up Up UP!

And finally…

Third, you’ve got to send your subscribers an offer that actually want!

Too often Coaches and Experts end their emails with an offer that just turns their list off!

The piece that makes your email sell is the offer!

Having the right offer is the equivalent of putting your list on vy@gra!

So if you’re “selling” a free call - make it s3xy!

Make it irresistible.

Make it so they cannot say no!

So there you have it…

The 3 simple steps to getting huge results from teeny tiny email lists!

With that being said, if you’d like more specific advice on how to get lots of clients from a teeny tiny list, then you’ll want to check out my 15 Minute Client system.

For all the details, hump on over to this link:

https://The15MinuteClient.com

-Luke Charlton
Location: The Man Cave

How to create content that gets more than "pity" likes

Zoe, a subscriber, writes in with a challenge experienced by a lot Coaches…

====

Hi Luke,

[My biggest challenge is] Getting actual engagement out of people. They follow, they like, but they don't engage with me and they don't buy ???

Zoe

====

Tis’ a problem The Aussie Hermit has heard many a time.

You spend hours creating content for your blog, fan pages, social groups, and emails…

You work your butt off promoting this content…

You generate likes, some comments, and maybe a few clicks…

But you get NO clients!

Frustrating, yes?

So what’s going on here?

Well, taking an experienced guess (after helping over 4,000 Coaches and Consultants now), I’d say the problem relates to one of these 3 things….

Prospects aren’t resonating with your message (including your offer)…
The people you’re putting your message in front of aren’t true prospects…
You’ve got the right message in front of the right prospect, but it’s not compelling enough…

Take your pick.

All are as bad as each other in terms of where they lead (lack of engagement, clicks and clients). Here’s why…

First, if you’re putting out a message that isn’t relevant to your prospect (especially your offer), why would they engage? They won’t. You might get a few “pity” likes, but that’s usually about it.

Second, if you’re spending all this time creating great, valuable content only to put it in front of people that don’t care, you’ll just get ignored. I see this all the time with content posted in Facebook/LinkedIn groups or on fan pages. A lot of times, these groups are full of people that aren’t true prospects.

Yes, you can find some good groups, but you have to be sure they’ve actually got your prospects in those groups (and that those prospects are engaged). Further, a lot of fan pages are liked by people that aren’t really prospects either. They’re friends, family members, or maybe were once a prospect, but aren’t anymore.

I’m not saying don’t post in these places. I’m simply saying - be aware they may not give you highest quality engagement.

Third, if you’ve got valuable content but when the prospect reads it they think, “I’ve heard it before" - you’re dead in the water. All that effort will be for naught. You want to deliver valuable content - yes. But you want to also make sure it feels new, different or unique.

Have you noticed how the leaders in our industry always have a new/fresh take on solving common problems? This is what makes them leaders. And most importantly…

This is what gets them paid “leader rates.”

So the deal is…

Write a message that resonates.
Make sure it’s going in front of the right prospects.
And make sure you’re saying something new.

Do that, and you’ll have content that has your ideal client engaging, commenting, and most of all… buying.

With that being said…

If you want to know the specific “how tos” of this philosophy, then you’ll want to check out my 15 Minute Client system.

In just 15 minutes per day I show you how to send a compelling marketing email your list loves to open, read, and buy from (even if you’re not a writer).

For all the details, skip on over to this link:

https://The15MinuteClient.com

-Luke Charlton
Location: The Man Cave

My favourite Obama conspiracy...

There are a lot of Obama conspiracy theories out there like…

—> His kids aren’t really his (but that of a close friend)…
—> He and Michelle knew about the Notre Dame fire (and even helped plan it)…
—> The 65 million dollar book deal he got was a kick back from aid money to the Ukraine…

All crazy stuff (hopefully)…

But The Aussie Hermit’s favourite?

Michelle Obama’s a man!

Yup, there are many out there who believe Michelle is actually a man. And that her (his?) real name is Michael.

Now that IS crazy.

And, I discovered this a while back when hiding in The Man Cave, trawling through the dank, dark recesses of some conspiracy theory forums. Funny thing is, the people who believe this actually had some pretty convincing “proof” to back up their claims.

For example…

There’s this photo of Michelle in a tight dress that has a bulge in the “you know where” region…

There are no photos of Michelle pregnant (not sure that’s proof, but they think it’s something)…

They think their kids don’t look like her…

There’s this other photo of young Barack (early 20’s?) standing next who they believe has the same elbow scar/deformity as Michelle (and when you put the photos side by side I have to admit - freaked me out a bit!)…

There’s this other YouTube video of Joan Rivers saying something like, “oh we all know Michelle Obama is a man”…

(On a side note: apparently Joan Rivers is still alive! Another wild conspiracy)

And the biggy…

There are multiple videos (which I believe you can find them on YouTube) of Obama calling Michelle “Michael.”

It’s totally convincing stuff!

(Which is why a lot of people believe it)

And the reason I bring this up is, well, it’s super funny to read stuff like this (to me, anyway), but also…

It gives us a great business lesson.

It shows us how pulling proof out of context can make even the most absurd argument totally believable. And this is exactly how yours truly got “done” by a fake guru when first starting out. He had (what I thought was) great proof. But, after being delivered a terrible program that didn’t deliver on the promises made, I decided to do some more research on this “guru."

Specifically, I decided to do some research on the case study proof he had and found out it was all totally bogus!

Embarrassing lesson learned.

So take The Aussie Hermit's advice (that cost him a lot to find out):

When you come across proof that seems unbelievable (like someone went from 0 to 100k/mo in 30 days, or Barack Obama was a puppet of the elite) - do your research.

Dig below the surface just a little bit to see how true it really is.

Most often - it’s just BS.

And if it isn’t?

Well, you may be onto something.

And if it is?

Well, you may have just saved yourself a lot of time, money, and probably a lot of embarrassment, too.

Until tomorrow…

-Luke Charlton
Location: The Man Cave

P.S. If you’re looking for a simple way to get clients that doesn’t take up all your time, then I may just have the method for you.

For all the juicy details, stroll on over to this link:

https://The15MinuteClient.com

What to do if prospects don't show to your appointments

Ever had a prospect book into your calendar only to blow you off?

Is that not one of the most frustrating things ever?

You’ve spent all this time working your butt off to get the appointment.

You’ve spent all this time trawling through Facebook groups… or going to networking events… or making one of these complex, convoluted funnels the “gurus” are always spruiking…

And when you FINALLY get the appointment it’s super exciting… but then you rock up to their time slot and the bastards don’t show up!

It’s the worst.

And, this is something the ol’ Aussie Hermit used to struggled with A LOT.

But now?

Well, I have prospects showing up to pretty much all my calls.

In fact, many are waiting patiently on the zoom line early, afraid to miss out.

Imagine that…

You show up to your appointment and the prospect is eager to be on the line with you (and if you follow The Aussie Hermits ways - eager to work with you, too. More on that in a minute).

How does The Aussie Hermit do it?

Well, it’s very simple.

You see, I got so tired of dealing with prospects that weren’t showing up (and prospects that when they did show up had no money or had 101 excuses why now wasn’t the right time), that I decided to find a better approach. And, in doing so, I found a better approach, yes, but more importantly…

I found a better business philosophy.

A philosophy you can adopt if you want to stop these annoying no shows forever.

You see, I discovered the reason I had so many no shows was because I was using marketing strategies that pitched a free "strategy session" call to people that didn’t know me that well. For example, they’d either just come from a Facebook ad (usually via said free “strategy session” offer on my thank you page) or, I’d had a couple of conversations with them in a Facebook group and then got them on the phone from there when I found they want help. So you can see, when you use these approaches that get prospects on the phone almost the moment you meet - there’s a lack of any relationship there. They don’t know much about you or your expertise and so because of that, they’re going to be far less likely to show, even when they’ve booked in your calendar.

So the problem is the philosophy (pitch people right away), and the strategy that comes from that philosophy (typical Facebook group strategies, thank you page pitch strategies etc).

Think back to your previous appointments that didn’t show (or that did show but were low quality) and ask yourself…

How well did these prospects REALLY know you?

Did you have a strong relationship with them?

Had they known about you for than 5 minutes?

Had they watched or read about your case studies?

Had they even seen (or used) any of your content?

My educated guess on this (because I’ve worked with thousands of Coaches and Consultants since starting back in 2013) is a big fat “no.”

(Which, as you can see - is a big problem when you’re trying to sell someone a high-ticket service.)

And that’s something the gurus fail to let you know when they’re teaching you these strategies…

Sure, you’ll get appointments - but many aren’t going to show. And the ones that do? Well, they’ll probably be low quality, too.

That’s the bad news.

The good news is - there’s a simple fix.

Not an easy fix, but definitely a simple one..

That fix - change your philosophy to that of The Aussie Hermit.

And that is…

Pitch to people that already know you, like you, trust you, know you’re an expert, want what you have, have the the money… and want to buy now!

AKA: Only speak to people on the phone who are ready to buy.

When you speak to people who are ready to buy they show up to your calls, they have no objections, and they have the money. It’s just a question of you figuring out if you can help them (and if you want to).

Sound like a pipe dream?

It is if you follow most guru methods.

But, I can attract prospects like this all day long (and my clients can do it even when they’re completely unknown in their market), using a simpler (far less sexy) method.

Don’t believe me?

You don’t have to.

It’s all laid out via the following link:

https://The15MinuteClient.com

Watch. Take notes. Implement.

Then enjoy the benefits of your new “ready to buy” philosophy.

-Luke Charlton
Location: The Man Cave

This English "C" student's guide to profitable emails

True story:

Way back yonder when The Aussie Hermit was in high-school, the class I hated most was English. Yes, even more than math and science. The reason?

Cause I struggled big time.

In fact, my grades were so bad that whenever a teach gave me back an essay, I would just throw it straight in the bin, too embarrassed to read the feedback. And this “head in the sand” approach lasted until I finished college years later.

A dumb behaviour.

Or was it?

Actually, this seemingly stupid behaviour was a blessing in disguise.

Here’s why…

One of the things these English teachers loved to do was tell me how bad my grammar was. They wanted me to write like a scholar. They wanted me to be some kind of ‘perfect’ academic writer.

They wanted BIG words.

They wanted LONG sentences.

And they wanted DRY language devoid of any personality.

Thank god I didn’t listen to them.

Why?

Because that’s that the exact opposite of what it takes to send profitable emails.

Here’s what I mean…

When it comes to making sales with email, the key is not to be some award winning english writer, or ‘copy wizard,’ the key is to build a relationship with your list (plus, of course, send them irresistible offers in those emails).

And what I’ve seen over the years is those who try to write all “academic,” or those who spend hours editing their emails, come across like a some robot person.

How boring!

Yet, those who almost throw caution to the wind and simply send emails in their own voice, with their own grammar-isms (just like you do when they send emails to their friends and family), are able to build trust faster, and make more sales because of it.

This is just one of the benefits of following my daily email system…

You don’t have to be a great writer.

You just have to show up each day with a new email that takes 15-minutes to pump out, and then let your consistency build the relationship and make the sale.

If you’d like to discover exactly what it takes to attract high-paying clients sending just one, 15-minute email per day, jump on over to this link:

https://The15MinuteClient.com

-Luke Charlton
Location: The Man Cave

How to stop the anxiety roller coaster

For the first 3 years of running my coaching business I lived the "anxiety roller coaster."

When clients came in, the anxiety would go down.

But when no clients came in (which was often), the anxiety went up!

And it was like this month after month after month after month.

Up and down up and down.

At one stage, I was riddled with so much anxiety (because I’d only landed 1 client in 12 months, was 30k in debt and owed my family a lot of money) that I’d put on 25lbs from downing bags of M&M’s and croissants.

It was the hardest, and worst time of my life

So if that’s you at the moment… if you’re on your own up and down anxiety roller coaster….

If one month cash flow is great, but the next month you’re struggling to rub two pennies together, please know - I know exactly what that’s like.

Exactly.

And I also know why you’re continuing to push. You continue to push because you have a passion for what you do. Moreover, you have an incredible product or program or skillset to share with the world. A program you know if you could simply get in the right hands, would literally change their life.

With that being said…

I also know the only time I got relief from this anxiety roller coaster was when I did 2 things.

First, I took action.

Notice that, whenever you’re anxious or overwhelmed, if you take action even in the most dire circumstances the negative feelings would diminish significantly.

To almost nothing in most instances.

So if you’re on the down slope of your anxiety roller coaster - take some action.

Specifically, sit down and brainstorm a plan on paper.

A plan on paper will you help you get clarity on the steps to solving your problem (i.e. the steps to getting more clients), plus, it’ll help you distance yourself from the problem. Seeing it on paper shows you that it’s not a big problem after all - and that it can be overcome quite quickly.

Whenever I feel anxious or overwhelmed about anything in life, a plan on paper is the first thing I do.

It helps immediately.

The second thing that helped to stop the anxiety roller coaster is the most obvious…

I got clients.

Whenever I signed a new client, my anxiety and overwhelm would disappear altogether.

The problem was, because my approach was haphazard, unpredictable and downright “all over the shop" to getting clients (because I was often chasing the latest “gurus” bright shiny marketing object), it wouldn’t be long after when I was back on the roller coaster, anxiety high, and needing clients again.

So what I learned after 3 years (because The Aussie Hermit isn’t the quickest guy), is that I need a way to bring in consistent clients.

A strategy that brings you consistent clients you can rely on is the key to getting off the anxiety roller coaster for good.

If you can’t rely on what you’ve currently got, you’ll always be riding that roller coster, hoping, and praying that one day it’ll beak down…

But it never will.

Not as long as you’re getting clients in an unpredictable way.

So remember this sage advice The Aussie Hermit told you this day…

1) Take action when you’re anxious, and…

2) Have a system you can rely on.

Now, I can’t help you with the former, that’s up to you.

But I can certainly help you with the latter…

For more details on how you can use a simple, 15 minute daily email system to bring in a consistent flow of clients you can rely on, run here now:

https://The15MinuteClient.com

-Luke Charlton
Location: The Man Cave

My true dating story

Let me take you back to mid 2014 to an unbelievable true dating story…

The Aussie Hermit has just landed home from London.

I’ve just failed in my attempt to launch my coaching business.

And, I have a stack of bills (and a ton of debt) that would make your eyes water.

So because I have absolutely no clients to help pay those bills, I decide to crawl out of my then current Man Cave (which was a bedroom in my Nan’s house at the time - sexy, I know) to get an evening job in a cocktail bar (I figured, as a hermit, if I’m going to get a job where I have to see and speak to people, it would only be at a time where there’s no sun) .

Also, because The Hermit doesn’t have many friends (other than those in recesses of the darkest conspiracy theory forums), I’m super lonely ?

So I decide what I also need to is find a lady friend.

A lady hermit, even.

And so what does a boy hermit use to do to find a lady hermit?

Do I walk around in the day time, trying to find them in… public!?

God no!

That would be enough sun to singe the The Aussie Hermit’s hair clean off and turn my eyes into two giant cataracts.

I use Tinder, an iPhone dating app, of course.

Now, if you’re not aware, one of the features of that dating app is that you can choose the gender and the age range of the women (or men) you want to show up on your phone. So I put the age range for the women to 23-28 (also important to the story, I was 28 at the time and had never considered choosing an age range for women older than me).

So this one night I’m working at the bar I get to talking with this girl. She's attractive, it's her birthday, and so I ask her the one question you should never ask a girl…

“How old are you anyway?”

To which she replied “32.”

And this blew my mind.

“Wow!” I thought. “I’d totally date her. I think I need to change my Tinder settings to women older than me!”

So that night I promptly change the settings on my Tinder app to show women up to age 32.

Even funnier, the next couple of days I see that very same girl I was talking to at the bar appear on my Tinder feed. We ‘liked” each other on the dating app (lucky she didn’t know about my Nan’s Man Cave), get to talking and go on a date.

To cut a long story short, it didn’t go anywhere.

But here’s where the story gets good…

A few weeks later I get to chatting with a very attractive woman on Tinder and she’s also 32. Four years older than me. After a month we go on a date, then after another month we move in together.

Yes - very fast.

But now it’s 5 years later and we’re still living together.

(Not in the Man Cave, of course. That’s only reserved for men who like cars, conspiracy theories, Trump, and of course - reading thick marketing and copywriting textbooks written by the titans of direct response)

Oh - and we have 2 children 🙂

But here’s the crazy part of all this…

Had I never had that conversation with that original 32 year old that night at the bar, I probably would have never changed my Tinder profile to show women aged 32. If that never happened I would never have met Alana, and we wouldn’t have these two amazing little girls.

Isn’t that crazy?

And this story got me thinking about how even the smallest conversations, or decisions, or occurrences can have a such drastic impact. In fact, they can change the trajectory of your business and life!

For example, take the time I “rediscovered” the power of email.

I listened to this one episode of this one random business podcast I’d never listened to before. That episode?

An interview with Perry Marshall.

And in that episode he promoted his new marketing book, 80/20 Marketing, which sounded interesting, and so I bought it.

Now, here’s the thing…

Had I not bought it I never would have discovered that your email list is just like an "80/20 curve.” And that means, no matter what your market, or what size your list, you have people who can only afford your low-ticket programs, but you also have people that can afford up to your mid ticket programs, and most importantly…

You have high net worth prospects who can afford your low ticket, mid ticket and BIG ticket items.

And it was when I discovered that, that I decided to focus almost all my marketing efforts on building my list, and emailing that list low, mid, and high ticket offers.

And the rest, they say is history.

1 billion emails sent, 7 million spent on ads, and 40+ million in client and business revenue.

I'd say it was a great decision. A decision that changed my life and my business forever.

(A decision, I might ad, that allows me to live a life of complete hermit, solitude in The Man Cave.)

So the question then becomes…

Do you want to make the same, simple, instant decision?

Decide today to build your list.

Decide today to mail that list.

And decide today, to send them low, mid and high-ticket offers.

Do that, and it could be the same "fork in the road decision" that changes your business and life forever.

If you want to learn “hows” of my simple 15 minute daily email system, simply slink on over to this link:

https://The15MinuteClient.com

-Luke Charlton
Location: The Man Cave

How Coaches with awful copy can get paid more than a pro copywriter

Would you like to know what constitutes ‘highly profitable copy’?

The Aussie Hermit has boiled it down to this:

The ability to take a "cold prospect” to a “sold prospect” in one sales letter.

Meaning…

They have the ability to take a cold prospect through a very specific process using the written word, which then leads them to want to buy the particular product they’re promoting. Even more astonishing, they’re able to do this usually within minutes of the prospect reading their sales letter.

And this is why the world’s best copywriters get paid the ‘big bucks.’

(Often hundreds of thousands for one letter)

Unfortunately, it’s a skill that takes years to master.

And secondly - the actual work to get a sales letter done is super tedious.

(Think months of research before you even write one word!)

So if you’re thinking of becoming a highly paid copywriter, that’s the bad news.

The good news is, you don’t need to spend years mastering copywriting (or months tediously writing letters) to get paid the same type of fees copywriters do. Not when you you follow The Aussie Hermit's email writing ways.

Here’s why:

The great thing about email is you don’t have to take a prospect from ‘cold to sold’ in one email. Meaning, you don’t need one ‘perfect’ email that took months to create (and years of study) to do all the selling. And that’s because with email you get 10, 20, 30 or even 100+ emails to make the sale. That’s the power of email. With every new email you send is another day you educate, is another day you build that all important ‘know, like and trust’ factor (AKA: the ‘relationship’), is another day you demonstrate your expertise, is another day you tout the benefits of your program, is another you're closer to making the sale… and then one day they’ll be ready to buy, all without you having pro copywriting skills.

Think of email this way…

Every time you send an email is another ‘straw on the camel’s back.’

And one day soon you’ll send an email, you’ll place another straw on that camel’s back, and it won’t be able to take it any longer.

It will break.

And that, my young Hermite, is when the prospect will buy.

And this is how Coaches with even awful copy can make out like bandits with email, even when they're not world class copywriters.

If that’s what you want, slide on over to this link:

https://The15MinuteClient.com

-Luke Charlton
Location: The Man Cave

My formula for sales every day

Recently, The Aussie Hermit crawled out of The Man Cave…

Hopped on a plane…

And did a presentation at a client’s event to over 500 Coaches.

The topic?

How to get more quality clients, of course.

So when it was my time to speak, I jump on stage and start off by asking the audience this question:

“Raise your hand if you email your list at least once per month.”

90% of the room puts their hand up.

“Raise your hand if you email your list at least once per week.”

70% of the room keeps their hand up.

“Twice per week.”

30% of the room keeps their hand up.

“Three times per week”

10% of the room keeps their hand up.

“Every day.”

3 people out of 500 keep their hand up.

“This is a big problem,” I say to them (to which they nervously laugh).

Here’s why…

When you’re selling a high-priced service such as Coaching or Consulting there are many factors that need be met before the prospect buys. For example, the prospect needs to know, like and trust you before they buy. They need to know you’re an expert. They need to know what you have will work for them. They need to know you are their best choice amongst all the other options they know about etc etc.

And so, there’s a lot of education that goes into the sale.

Now, let me ask you….

If the prospect needs to have these factors met before they buy (and they do), which approach do you think will work faster to build them up…

Emailing once per month or once per week?

Once per week, of course.

Why?

Because if I’m emailing once per week I have 4x as many emails to build know, like and trust. 4x as many emails to build my expert credibility. 4x as many emails to education them about my program etc.

Following on from this, which option will be more effective in building up these factors to make the high-ticket sale:

Emailing once per week, or twice per week?

Again, the answer is obvious - twice per week.

More emails equals more opportunity to build each factor.

OK then, what about this…

Twice per week vs once per day?

Yup, it’s once per day.

If I email my list once per day, and you email your list twice per week, I’ll kick your butt for clients every time.

How can I not?

More emails means a stronger relationship….

More emails means I’ve demonstrated my expertise more…

More emails means I’ve shown more ways my program will help them…

More emails means I’ve overcome more objections…

More emails means I’ve built the value more (and therefore, build the justification for the high investment)…

Etc etc.

Bottom line: more emails equals more dineros.

And this is why The Aussie Hermit's simple (but extremely profitable) “daily dinero making formula is” (discovered from sending over 1 billion emails):

The more you email, the more money you make.

Give it a try and tell me it’s not true.

If you do that one thing, just that one thing from all the advice you get on this list, your time will be more than worth it.

And don’t worry, my young Hermite, I know what you’re thinking…

“But Grand Master Luke, oh great one! Won’t that just make my list unsubscribe in droves?!”

And that answer to that is…

Yes… and also no.

Here’s why:

Yes, if you send boring, dry and/or pitchy marketing emails.

(These are the types of emails 98% of gurus send)

No, if you send emails following The Aussie Hermit’s methods.

Send marketing emails like your humble Grand Master and your list will love to receive them.

Yup, they’ll actually enjoy reading (and buying from) your daily emails.

Now let me ask…

Do you think if you were able to send marketing emails your list loves to read and also buy from, you’d be a bit more comfortable sending an email every day?

Absolutely.

And do you think if you were able to send marketing emails your list loves to read and buy from every day, you’d be signing a lot more clients each week?

Roger that, as well.

With that being said…

Let me know show you the mechanics of how this all works, so you can do it yourself.

To learn how to send daily emails your list loves to read and buy from (even if you’re not a writer), trek your way over to the following link now:

https://The15MinuteClient.com

-Luke Charlton
Location: The Man Cave

Buy a V8 and save the planet?

Think electric cars are going to save the planet?

Think again.

When most people think of electric cars they think “lower emissions.” And it’s true - if you have an electric car it will produce lower emissions… from the car.

But to assume the car has no emissions is naive.

For example…

Where do you think they get the batteries from?

They dig them up out of the ground, that’s where.

They need that good ol' lithium.

And what do you think digs them out of the ground?

It’s not electric power, that’s for sure.

It’s fossil fuel that does it.

In fact… It’s the gas guzzlers.

The real BIG gas guzzlers.

And that’s why when you look at the stats of which type of car has the biggest environmental impact in terms of greenhouse gasses - the electric and the combustion cars come out very similar.

Now, maybe in the future it will be different.

But don’t think that just because the media paints a rosy picture of these electric cars that they’re the ‘solution’ to global warming.

They’re not.

Not by a long shot.

In fact, do you know what’s actually better for the planet than buying a new electric car?

Buying a second hand V8.

Yup, when you buy a second hand combustion engine car (even a big V8), you’re doing more to help the environment than buying a new electric car.

The reason?

The combustion car has already been built.

This is why The Aussie Hermit has made it a priority that my next car be at least a 7ltr V8.

I want to remind myself that every time I’ve got my foot to the floor, getting 10 miles per gallon, and letting out a blast that would make Arnold Schwarzenegger whimper, that I’m doing more to save the planet than any virtue signalling Tesla driver.

What a great feeling that will be.

I'll probably even get fancy bumper sticker that says “Saving the Planet One V8 at a Time.”

Or… “V8’s for Global Warming.”

Maybe, however, I’m being a little too ambitious…

Because who am I kidding…

With the 3.5 minutes per day I spend out of the Man Cave, I won’t be driving it that much.

Instead, I’ll be focused on reading about the latest conspiracy theory (I think lizard people rule the world now), on polishing my various gas guzzlers, and, of course… on going over the boring fundamentals of growing a business like…

1. 

Building a responsive list, and
2.
Sending a daily email to that list with an offer that list wants.

Doesn’t get any more, simple, straightforward and boring than that.

(Or profitable).

To learn how, drag yourself on over to:

https://The15MinuteClient.com

-Luke Charlton
Location: The Man Cave

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