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Are you making these mistakes in coaching?

Mistake #1 - You haven’t yet defined your niche.

(The Coaches that get paid the most specialise in a coaching niche)

Mistake #2 - You try to sell your coaching.

(No one wants to buy your coaching. What they want is an “outcome.” For example, “How to lose 30lbs in 30 days.” Create an irresistible outcome and sell them that!)

Mistake #3 - You chase clients down.

(You have the solution to your prospects pain. You are the Expert. They should be chasing you down - not the other way around.)

Mistake #4 - You implement marketing tactics.

(Tactics get you quick wins - but they’re inconsistent. If you want consistent clients, you need to implement a ‘strategy’ you can repeat over and over again. For example, building your list and emailing that list every day is a strategy you can use to get clients over and over again)

Mistake #5 - You lower your fees to get more clients

(Lowering fees often has terrible consequences. First, you usually make less sales because it gives a ‘red flag’ to your prospect that your services aren’t that valuable. Second, if you do make sales, you often attract the “price shoppers” who have no money and demand you lower your fees even more.)

Mistake #6 - You give away free coaching to attract clients

(You cannot demonstrate how transformational coaching is in one session. So quit giving away your coaching for free. The only thing giving away coaching for free demonstrates is that your service is not valuable! If it truly was valuable, you’d be charging for it!)

Mistake #7 - You are the one that does most of the talking in your sales calls

(You have 2 goals on your sales or “discovery” call… 1) Determine whether or not you can help them, and if you can… 2) Sell them your program. 90% of the call is spent on part 1. There is no talking here, only “question asking.” ln part 2, the final 10%, that’s when you can talk about your program)

Mistake #8 - You let anyone in your programs

(If you want a fast way to destroy your reputation as a Coach simply let anyone who has a ‘wallet and a pulse’ into your programs. On the flip side - if you want a reputation for getting amazing results, only let people into your programs you know you can get great results for!)

Mistake #9 - You never email your list more than a couple times per week

(This one is a biggie! Here’s the bottom line: Email is still the king of online profits. It beats its closest rival by a factor of 2 to 1, and social media by 40 to 1. Yes, those are real return on investment numbers. So if you’re not leveraging email to its fullest (AKA: if you’re only emailing every now and then) you’re almost certainly leaving thousands - maybe even hundreds of thousands - on the table each year!)

There are many more ‘coaching mistakes.’ These are just some of the big ones that are costing Coaches serious dineros every month.

Maybe even you?

If you find yourself resonating with any or all of these, The Aussie Hermit's next piece of advice is - don’t try and solve all these problems at once.

Take them one at a time.

But which one do you start with?

Well, my advice would be to go with the low hanging fruit first - the one that’s most easily fixed, and that also stands to earn you the biggest return on your time invested.

That low hanging fruit?

Mistake #9.

If you’re not emailing every day, you’re leaving clients and sales on the table.

Start dedicating 15-minutes each day to send a valuable email to your list that has an offer to jump into your product/program. This one daily action is your minimum marketing activity each day. When we’ve got family commitments, or we’re travelling, or we simply want a vacation, if we keep doing this 15-minute per day minimum marketing activity, we keep sales coming in.

That’s the power of email.

If that’s what you want, start emailing today. Every day.

And if you’re not sure how? Then that’s what my 15 Minute Client system is for.

For all the details, steam on over to this link:

https://The15MinuteClient.com

-Luke Charlton
Location: The Man Cave

A while back I interviewed a very successful Coach by the name of Ken Varger.

And, during the interview he told me a story about ‘the most successful car salesman that ever lived.’

And in terms of profits….

This car salesman was lightyears ahead of his fellow salesman!

Where others were struggling to make ends meet - he had customers chasing him down.

Imagine that…

Customers chasing down a car salesman!

Ha!

So… how did he do it?

Would you like to know his secret?

I bet you would.

The problem with this secret is that it’s incredibly simple.

The strategy this ‘world’s greatest car salesman’ used is neither unique or particularly exciting.

In fact, when I reveal it, most will pass it over for something more ‘exciting.’

(Like bots, or messenger marketing, or Facebook Live’s)

But the truth is - this simple strategy was responsible for MILLIONS in sales. And this was the 70’s!

So, what was the secret?

It was this…

During the selling process, he would take a note of the customers details. Their family life. Their birthdays. Anniversaries. Favourite hobbies etc.

This salesman wanted to know everything about his customers.

After that, he’d keep that information in a file.

And do you know what he did with it?

He did the one thing his competition couldn’t be bothered doing, but was the difference between struggling and success…

He followed up!

First, he would follow up a few months after purchase to see how the customer was doing with their new car.

But that was just the beginning…

Any time there was an anniversary - he’d give the family a call.

Any time there was a birthday - he’d give the family a call.

Any time he saw something the customer would be interested in (i.e. like something related to their fav. hobby) - he’d them them a call.

The point is…

When someone sells you a new car that’s usually the last time you hear from them.

Not this salesman - he treated that sale as the beginning of the relationship, not the end.

And because of that, he was able to build extremely strong relationships with hundreds and hundreds of his customers. That way, when they went to buy their next car…

Who do you think they called?

The answer is obvious.

And the answer is also obvious about what you have to do to succeed in online business…

Yes, you’ve heard it before.

Yes, it’s not “new” or “sexy” or “ninja.”

But it's what will separate you from the competition because you’re the only one that can be bothered to do it…

And that, of course, is to follow up.

The reason The Aussie Hermit makes able to so easily and so consistently make sales is because, like the world’s greatest car salesman, I consistently follow up.

I do the unsexy thing my competitors aren’t willing to do.

More:

You can follow up in a variety of different ways.

Some more manual than others.

Somre more complex than others.

And some more effective than others.

But if you’re asking The Grand Poobah himself, I recommend you start with the one that requires the least effort and least time, yet gives you the biggest returns.

That method?

Email, of course.

With one simple daily email you can follow up with thousands at a time.

You can build a relationship with thousands at a time.

And you can promote your program to thousands at a time.

The world’s greatest car salesman didn’t have access to email, and was incredibly successful with follow up.

What can you do with a tool that allows you to harness the power of follow up with just a few minutes work per day?

To find out how a simple daily email can get clients chasing you down every week (even if you’re not a writer), ride on over to this link:

https://The15MinuteClient.com

-Luke Charlton
Location: The Man Cave

Recently, I invested in this old school Earl Nightingale program called “Lead the Field.”

If you’ve never listened to it - highly recommended!

Only $30 or so, too.

Anyway, there’s this story his tells called “Acres of Diamonds.” And, if you listen close, it’ll lead you to “Acres of Clients.”

Here’s a brief overview of the story so you can see for yourself:

====

“An African farmer heard tales about other farmers who had made millions by discovering diamond mines. These tales so excited the farmer that he could hardly wait to sell his farm and go prospecting for diamonds himself. He sold the farm and spent the rest of his life wandering the African continent searching unsuccessfully for the gleaming gems that brought such high prices on the markets of the world. Finally, worn out and in a fit of despondency, he threw himself into a river and drowned.

Meanwhile - the man who bought his farm came across a diamond in a stream on the farm. This eventually lead to him discovering one of Africa’s most productive diamond mines.

So without knowing it, the first farmer had owned, free and clear… acres of diamonds.”

====

So the moral of this story is very clear…

Before you go looking elsewhere for diamonds, first look for those in your own backyard. There are always diamonds there if you only look.

And it’s the same with clients.

There are acres of clients in your backyard, right now, if you’ll only look…

For example, let’s take your email list.

There are hundreds, maybe even thousands of prospects that are sitting there, in your database who have opted into your list to get help on your topic.

And so there are certainly at least a few, right now, who are ready to become clients.

They’re looking for help. They want to invest.

Even on the tiniest of lists.

But, will they invest with you?

Well that depends…

Do you have a relationship with them?

Do they see you as an expert?

Do they even know you exist?

For most Coaches, Consultants and Experts, it’s a big “no” against all those 3 questions.

And because of that, you’re losing your diamonds to the farmer next door (AKA: your competition) who does have these things with them.

Don’t worry though, there’s a simply remedy…

If you want to mine the acres of clients out of your own backyard, your own list, and stop your competition stealing them from right out under your nose - your prospects have got to know you, like you, trust you, and see you as an expert that can help them.

When they have this connection with you, a simple email straight to their inbox promoting your latest program will often be enough to get them on board (provided the price is right, of course).

But how do you do this?

How do you build a relationship so strong they’ll jump at the bit to devour anything you release?

The answer you already know.

It’s not new.

Or sexy.

Or the latest “ninja hack” - but it works. Incredibly well.

The way to pull diamonds out of your mine for the rest of your days is to do the #1 profit strategy you know you should be doing, but aren’t…

And that, of course, is to ‘follow up.’

You see, because I take the time to sit down and send one follow up email every day, I build a relationship with my tribe, I build trust with my tribe, and most importantly…

I get to demonstrate, every day, what makes me an expert.

And because of that, I continue to mine the acres of clients out of my database.

It’s true there are acres of clients in your database right now.

However, if you don’t take time to nurture and take care of this “mine,” the diamonds won’t last forever.

Tend to that mine - send an email to your list, every day - and you’ll have the one of the most productive mines in the coaching industry.

For more details on how you can send emails that mine those diamonds, spin on over to this link:

https://The15MinuteClient.com

-Luke Charlton
Location: The Man Cave

In the famous Dr. Seuss story, Green Eggs and Ham, “Sam-I-Am” pesters an unnamed character to eat green eggs and ham.

And, after pestering and pestering and pestering the unnamed character finally gives in…

====

Sam! If you will let me be, I will try them. You will see.

(Unnamed character eats the green eggs and ham)

Say!

I like green eggs and ham! I do! I like them, Sam-I-am! And I would
eat them in a boat.

And I would eat them with a goat…and I will eat them in the
rain.

And in the dark. And on a train. And in a car. And in a tree. They are so good,
so good, you see!

So I will eat them in a box. And I will eat them with a fox. And I will eat them in a
house. And I will eat them with a mouse. And I will eat them here and there. Say! I
will eat them ANYWHERE!

I do so like green eggs and ham! Thank you! Thank you, Sam-I-am!

=====

Great story.

But, why is The Aussie Hermit bringing this up?

Because, for the trained marketing eye, this serves an incredibly profitable lesson…

By offering your list your green eggs and ham…

By being as persistent as Sam-I-am…

By sending an email every day…

You may not sign them by the 6th…

You may not sign them by the 105th!

But eventually you will, statistics say…

If your offer your green eggs and ham every day!

If you email every day your green eggs and ham, 50% of your list will become a fan!

By the 18th month it’s true, it’s true, nearly 50% of of your list will buy from you!

So take Sam-I-Am’s advice, and email today…

In fact, offer your list green eggs and ham every day!

To find out more on how this works…

Just go to this link:

https://The15MinuteClient.com

-Luke Charlton
Location: The Man Cave

Way back when, The Aussie Hermit worked at this football club pouring beers for a bit of side cash.

And, in Australia a lot of our football clubs/veterans clubs have poker machines (AKA: slot machines).

They’re a huge revenue raiser.

However, they also present a big problem in the community because how easy they are to get addicted to (probably why the US only allows you to gamble in a couple of states. Smart!).

Anyway…

Every shift I worked, I always saw the same people gambling.

Whether it was a Monday, Tuesday, Wednesday or Saturday night - they’d be spinning the pokies…

Sad.

And, I remember this one Thursday night I’m working (Thursday was a big day because that’s when welfare checks get paid. So there’d be a lot more people gambling that night), and this guy has been on the poker machines from about 7pm, and it’s now 10.30pm.

That’s a lot of spinning!

And a lot of money spent.

Then, all of a sudden, his machine starts going crazy…

It’s starts flashing.

Making all these loud noises…

He won!

The son of a gun won over $10,000!

I can't believe it.

And I don’t think he can either!

(It’s probably the most he’s ever won on the pokies)

So do you know what he did next?

Did he celebrate?

Did he call his wife to tell her the news?

Did he take his $10k check and go home?

No no no.

He walks over the payout booth, grabs his $10,000 check, and walk right back over to the same slot machine - and keeps playing!

Now that I can’t believe.

So sad.

And, it kinda reminds me how Coaches run their businesses…

Just like this man, they’re “playing the pokies” every day with their marketing…

They’re spinning the slots…

Hoping…

Praying for a “big win” (AKA: a big client)

And when they eventually do get a big win (because everyone wins eventually), what do they do?

They celebrate for a few minutes, then go right back to playing the pokies again!

After all, that’s their only method of winning in business.

A sad way to get clients.

Not the least quite scary, too. Not knowing where, when or how your next client is going to come. So unpredictable. Their lives must be filled with so much stress and anxiety from all the uncertainty.

How do I know?

Because The Aussie Hermit used to run his business the same way.

For years it was like that.

Playing the pokies. Praying for a new client.

I definitely know what that feels like.

But I’ll never run my business like that again. Nope. You see, I’m lucky enough to have found a super simple method to get a consistent flow of clients - forever. No matter the economy. No matter what the government does. No matter if Facebook shuts down over night. Here’s how it works…

Step 1) Take 15 minutes to email your list with an offer to work with you.

Step 2) Do that every day.

And, that’s it!

What, not gooroo ninja enough for you?

Yeh, it was exactly that thinking that kept me playing the pokies for years!

Just cause it’s not new or flashy, doesn’t mean it doesn’t work.

You see, I found as long as you send emails to your list consistently with an offer they actually want, you’ll get a consistent flow of appointments and clients.

It’s like playing like the pokies, only, instead of losing 90% of the time, you’re winning 90% of time.

You could say it’s like a slot machine that pays out almost every time you spin!

Now, that’s the type of game The Aussie Hermit loves to play!

And, if you’re the same, I’d love to teach you my daily email ways…

You don’t need to be a writer.

You don’t have to have studied any copywriting.

And you don’t even need a big email list!

All you need is a desire for more high-paying clients, an hour or so each day to learn the system (for about 30 days), then the ability to send one 15 minute email each day.

If you’re tired of playing the pokies, and you want more stability and certainty in your business, then high-tail on over to this link now:

https://The15MinuteClient.com

-Luke Charlton
Location: The Man Cave

Do you watch cooking shows?

Lots of people do.

I don’t.

The Aussie Hermit just doesn’t get them.

Why would you watch someone cook delicious food without actually getting the benefit of eating the delicious food?

To me, it’s a form of torture.

And you see this behaviour with Coaches, too.

They love to torture themselves.

For example…

They’ll sign up to the latest “guru’s” complex funnel system that has them creating 45 up sells, a 250+ email sequence, an integrated bot sequence etc - and they’ll do it knowing full well they hate tech.

Or they’ll spend months “perfecting” their course, putting in hundreds of hours creating content, re-doing videos and trainings - knowing full well it’s hurting their business not getting it out into the world.

Or the big one (and my biggest problem way back when)…

They’ll invest in yet another program knowing full well they haven’t implemented the last one they bought.

It boggles the mind.

But the truth is - this self-harming behaviour isn’t just found in the coaching industry.

The truth is - it’s across all markets and niches.

For example, there are prospects in every market who buy programs and don’t implement.

So what do you do with an ethical conundrum such as this?

Do you continue to sell your products and services knowing many will never implement?

AKA: do you continue to profit from people who are knowingly torturing themselves?

Or…

Do you stop selling altogether?

Of course, that would be silly.

(Not least of which because you don’t know who is/isn’t going to take action before you sell to them - even the course addicts convince themselves “this” will be the program I finally see results with).

Because then what happens to those you can help that actually do take action?

You’d be leaving them out in the cold.

So profit from torture, I say - and have smile on your face while doing it!

Know that, while you may not be transforming the lives of the course addicts, you’re still transforming the lives.

On that note, it’s time for me to pitch.

If you’re an action taker looking to get more high-paying clients, then my 15 Minute Client system might just be what you’re looking for.

I must warn you though - it does require you to (gasp!) consume the course.

And, also, take action!

(Course addicts beware).

But if you’re OK with that, and you’ve got a few minutes spare each day to implement it, it may just be the most profitable marketing system you’ve ever used.

For all the details, wander on over to this link:

https://The15MinuteClient.com

-Luke Charlton
Location: The Man Cave

George Costanza.

Short.

Stocky.

Slow-witted bald man.

No money.

Lives with his parents.

And fails at most things in life.

Then one day, while sitting at a diner with his best friend Jerry, he proclaims…

“My life is the complete opposite of everything I want it to be. Every instinct I have in every aspect of life, be it something to wear, something to eat… It’s often wrong”

To which Jerry replies…

“If every instinct you have is wrong, then the opposite would have to be right.”

A lightbulb goes off in George’s head.

He realises that’s the answer to success he’s been looking for. From that moment on George proceeds to do the opposite of everything he usually does - and for the first time in his life, he succeeds in everything he does.

Instead of ignoring the girl that gave him a “look” - he approaches her and lands a date.

Instead of driving her away by acting needy - he acts like he could take or leave her and she’s more attracted to him.

Instead of cowering to “tough guys” annoying him at the movies - he stands up to them and they cower to him.

Instead of lying in his job interview - he’s over-the-top honest (going so far as to insult his new boss) and gets hired.

Of course, it all unravels for George at the end of the episode when he resorts to being his old self.

However, the lesson in this episode is still a valuable one.

That being…

Success often comes by doing the opposite.

Or more specifically…

Success often comes by doing the opposite of what everyone else is doing (or telling you to do).

For example…

Everyone says you should eat vegan, so I eat a straight carnivore diet.

Because of that, I lost 10kgs, got a 6 pick for the first time, have gained strength (an extremely hard thing to do when you’ve already been in the gym for 12 years), and have more energy then ever before (I can now get up at 3.30am without feeling tired on only 6 hours sleep. Before I needed 8 and still felt lethargic).

Everyone is moving away from Church, so I went and studied the bible.

Because of that, I’ve gained more meaning and happiness in my life than ever before.

Everyone says you need to save, so I focus on producing.

And because of that, I have the ability to generate income whenever I please (a great situation to be in these uncertain times).

But what about the business lessons?

Well, how about these grapes…

Most every Coach is focused on consuming multiple books once, so I focus on consuming less books multiple times.

Because of that, I have a deep knowledge on fewer topics, as opposed to a shallow knowledge of multiple topics.

More:

Most every Coach runs their business like a hobby, so I run it like a business.

Because of that, I have key metrics I track like "lead value,” I have backend in place (as that’s where the real money is made) and I actually follow up (as most leads aren’t ready to buy right away, but will be one day).

Still more:

Most every Coach is chasing the latest “flavour of the month” marketing funnel, so I chase the “I’ve heard it before," but long-proven methods.

For example, that’s why I focus on email.

Email isn’t what you’d call new.

Or sexy.

Or “ninja.”

And it’s definitely not the latest flavour of the month marketing method.

But it is proven.

And most of all - it is still the king of sales online.

Because of that, I find it much easier to attract clients than every other Coach who ignores its power.

There are many more examples I could go into that have helped me gain success in life by doing the opposite. However, that’s for another email. Instead, what I want to do now is get you to think about your current results in business.

Are there any you’re not happy with?

Maybe you’re not happy with the amount of clients you have?

Or your monthly revenue?

Or how much time your business takes up?

If so, think about what you’re doing to get those results, and ask yourself…

“What would happen if I did the opposite?” - then do it!

It's worked for George.

It's worked for me.

And it’s worked for my clients.

Maybe it’ll work for you too.

With that being said…

If you’re after a simple method to get clients, then maybe The Aussie Hermit’s 15 Minute Client system is right up your alley.

I must warn you though…

It’s nothing new or glamorous.

But it is fun to implement when you get the hang of it, and most importantly…

It works like gangbusters to get clients.

For all the details, spring on over to this link:

https://The15MinuteClient.com

A friend of mine is a physiotherapist.

And, it a lot of ways, she’s just like many Coaches out there…

By that, The Aussie Hermit means to say, she thinks her prospects care about her ‘credentials.’

She thinks her prospects care about:

The certifications she’s done…

The degrees she’s done…

The Masters she’s done…

And all the other extra courses she’s done.

Sure, it looks impressive.

Especially when you walk in and see them hung all over her walls.

But I’ll say to you what I said to her…

“Frankly, my dear, your prospects don’t give a damn.”

It’s true.

Whether you’re a Coach, a Physiotherapist, or even a Lawyer, your prospects couldn’t give two craps about your credentials.

Meaning - it's not the reason they’ll buy from you.

For example, at no place on in my sales process do I mention I was certified as a Coach back in 2012. I don’t mention my degrees. I don’t mention other certifications I’ve done. And I don’t mention other marketing programs I’ve invested in, either.

And yet, The Aussie Hermit’s famed "15 Minute Client" program is regularly bought by Coaches and Experts the world over.

Why?

Because again - prospects don’t care about your credentials.

Now, does this mean to say they don’t care you’re an expert?

No at all.

They care about that very much.

In fact, it’s key to the buying decision.

But they don’t look to your credentials to figure out whether you’re an expert or not.

Instead, they look to other places.

Places that are far harder to fake.

For example:

They look to see who you’ve been endorsed by (i.e. if you’ve been endorsed by big names in your market, or if you’ve spoken on stages, or been interviewed in podcast, or had awards given to you etc.)…

They look at the results you’ve gotten for others (i.e. testimonials, case study results etc)…

And, most importantly - they look at the results you’ve gotten for them.

Yup - the best way they can tell whether you’re an expert who can help them, is by the results you’ve gotten for them.

“But Grand Poobah! How can I get results for them if they haven’t yet invested in my program?”

Great question, my young Hermite.

And the answer to that is simple…

By helping them for free before they invest in your program.

It’s true.

The best way to demonstrate you’re an expert is to help your prospect for free before you ever ask for the sale.

Think about it…

If you’re a Dating Coach and you deliver free content that helps your prospect land a bunch of dates - it’s pretty obvious you’re an expert, right?

Or if you’re a Weight Loss Coach and you deliver free content that helps your prospect shed 10lbs - it’s pretty obvious you’re an expert, right?

Or what if you’re a Business Coach and you deliver some free content that helps your prospect get clients (like my free 15 Minute Client workshop does), it’s pretty darn obvious you’re an expert, right?

Your prospect can’t deny you’re an expert if your advice helps them get results before you ever ask for the sale.

It’s obvious you can.

And this is exactly why The Aussie Hermit can sell his 15 Minute Client program over and over again to people that have no idea what my credentials are.

“Oh, you are so wise Grand Master Poobah! I bow down at your feet.”

Get up, young Hermite. Your grovelling is not becoming of you.

Plus, we’re not done yet.

Now that we know the best way to demonstrate you’re an expert is to help them for free before the sale, next we need to look at the most effective way to help them for free.

Meaning, we’ve got to figure out the best medium to deliver your free content.

Should you do a podcast?

Should you do speaking engagements?

Should you set up a 453 step bot sequence that looks like a family tree from The Lord of the Rings?

You can.

But, if you’re still here, and you’re still taking The Aussie Hermit’s advice (and let’s be honest, of course you are) - that’s not where I’d start.

Instead, I’d start with the most profitable medium ever created…

The medium that’s still the #1 for sales online…

And the medium that is used by your prospects every day.

That medium?

The one you’re using right now.

Email.

Yes, there’s a reason why The Aussie Hermit chooses email over all other mediums to deliver his free content - because it’s the place where it actually gets consumed.

Where other mediums require your prospect to seek out your content (i.e. your prospect has to log in to Facebook, or navigate to your blog, or download your podcast etc), with email your content gets delivered to the #1 place they’re checking every day - their inbox.

Hence - why if you know how to send emails they want to read, you can profit handsomely.

Of course, most don’t know how to send emails that people want to read.

And so when their opens are abysmal, their clicks lacking, and their sales non-existent, they blame the medium - and not their email writing abilities.

It’s unfortunate.

And very sad.

Especially because, getting results with email (even if you’re not a writer) is probably the easiest of all the mediums out there - if you know the rules.

And the good news is - The Aussie Hermit has spent the last 8 years learning those rules so you don’t have to.

So you can take them and apply them to your own business quick smart.

Of course, you’ll need to have a bit of patience while you learn these rules.

Results won’t come overnight.

But if you give it a bit of time you'll find there’s no better medium to get your content consumed, and therefore…

There’s no better medium to demonstrate your expertise and make the sale.

That’s what my results have shown anyway.

To learn all about these rules today, simply hop on over to this link:

https://The15MinuteClient.com

If you didn’t know, The Aussie Hermit is from Australia.

And so in this email I’m going to impart on you 13 weird and wonderful facts about my “you-beaut” country.

Enjoy!

Weird Fact 1:

Former Prime Minister Bob Hawke (Australia’s version of your ‘President’) set a Guinness world record for sculling (downing) 2.5 pints of beer in 11 seconds.

Yes, this is who we vote in to run the country.

Weird Fact 2:

Australia's first police force was made up of the most well-behaved convicts.

Read that again.

Weird Fact 3:

In 1832, 300 female convicts ‘mooned’ the governor of Tasmania. It was said that in a "rare moment of collusion with the Convict women, the ladies in the Governor's party could not control their laughter."

(I also wonder if these convict women were part of the police force, too?)

Weird Fact 4:

Australia is home to the longest fence in the world. It is 5,614 km long (3,000+ mi), and was originally built to keep dingoes away from fertile land (and, also stealing babies).

Weird Fact 5:

Before the arrival of humans, Australia was home to megafauna: three metre tall kangaroos, seven metre long goannas, horse-sized ducks, and a marsupial lion the size of a leopard.

Weird Fact 6:

Australia is one of the only countries where its country folk eat the animals on their coat of arms (and they're delicious!)

Weird Fact 7:

The Australian Alps receive more snowfall than Switzerland (Yes, it actually gets very cold in certain parts!)

Weird Fact 8:

European settlers in Australia drank more alcohol per capita than any other society in history.

Weird Fact 9:

The average Aussie drinks 96 litres of beer per year.

Weird Fact 10:

The wine cask (AKA: ‘goon sack’) is an Australian invention (we’ve got a lot of history with alcohol it seems).

Weird Fact 11:

This "selfie" is an Aussie invention (not sure I’m too proud of that).

Weird Fact 12:

An Australian man once tried to sell New Zealand on eBay (heh).

Weird Fact 13:

Captain James Cook first landed on Australia's east coast in 1770. In 1788, the British returned with eleven ships to establish a penal colony. Within days of the The First Fleet's arrival and the raising of the British flag, two French ships arrived, just too late to claim Australia for France.

Thank God.

So there you have it…

13 weird and wonderful facts about Australia.

But how can you use this info to get clients, right?

Well, the truth is…

You can’t.

Not directly, anyway.

But indirectly you can take this profitable lesson away:

You’re subscribed to this list to get help attracting clients or growing your coaching business. And yet, you’ve just read an email that has nothing to do with attracting clients or growing your business. Up until this point it’s just been a list of weird facts about Australia.

So why are you reading it?

The answer is obvious.

Because it’s entertaining.

So if you want your emails consumed over and over again - make them entertaining.

Of course, you want to add in real valuable content as well otherwise they’ll go somewhere else to get help.

Therefore, the key to sending profitable emails your list loves to read (and buy from) - is to send emails that entertain AND deliver valuable content.

If you want to know how to do both (even if you’re not a natural “entertainer”), buck on over to this link:

https://The15MinuteClient.com

-Luke Charlton
Location: The Man Cave

Want to know how to increase your prices while removing coaching sessions?

Then listen to this story…

Recently, The Aussie Hermit had a great conversation with a 15 Minute Client customer, Greg.

Now, just for some context. Greg is a golf coach. And a successful one at that. In fact, using my daily email ways, he’s been able to regularly sell his high-ticket program.

So what’s the problem?

The problem is, his high ticket program has 48 in person, 1-on-1 sessions. And so because he’s giving up so much time, he’s limited with the amount of people he can coach.

Here’s some of my advice from the email I sent to him:

====

"…48+ sessions is WAYYY too much.

You’re making the mistake we all make as Coaches.

We think we’re providing more value by giving more coaching sessions. We think we have to give more sessions to justify the price.

Remember - Your prospects don’t even want to go to your coaching sessions.

They just want the result!

So if they can get that result in 4 sessions, instead of 48, they’ll still be interested in your offer.

So my advice to you is this…

Think how you can cut your sessions in half, or even down to 12 or less!

Plan it out. Get creative.

It may mean, for example, they have to do homework away from your coaching sessions. It may mean they have to record videos on their phone and send their swing to you to critique etc.

Bottom line:

Create a program that gets them the results they’re after (reducing their strokes), and do it in half or even a quarter of the sessions.

I bet you can!

And most importantly - I bet people still take you up on your high-ticket offer.

Hope that helps.

-Luke

====

Great advice. Great advice indeed.

But the question is…

Did I deliver?

That’s the question

Well, you tell me…

Here’s what Greg replied not long after:

====

"Hi Luke,

Just a quick update on my progress.
I managed to sell a 12 lesson programme for £3,000 which was paid in full this week.
I can’t believe it!"

====

Pretty cool, ey?

Since then I challenged Greg to raise his fees, which he has, and he’s still continued to sell at the same closing rate.

Now isn’t THAT cool?

Imagine how much time Greg is going to save over the coming years now that he can get results for his clients in 12 sessions instead of 48.

A whole lot!

Imagine also how many extra clients he’ll now be able to help in his 1-on-1 sessions.

A whole lot!

And imagine how much more he’ll be able to scale his revenue.

A whole lot on that front, too.

So The Aussie Hermit was right once again (was there any doubt?)…

Prospect really do buy results and NOT your sessions.

And that means you can take the same approach Greg has if you feel like you’re spending too much time with clients. Reduce the sessions and watch how your conversion rates stay the same. Of course, I’m now telling you to reduce sessions that need to be there to get the result. I’m saying you should remove the sessions you’ve thrown in there to “up the perceived value” of your offer.

All you’re doing is taking up your time and the clients time for absolutely no gain.

With that being said, this is not only place The Aussie Hermit’s advice can save you hundreds of hours each year.

That other place?

My 15 Minute Client program.

In it, I take my 8+ years email experience and shove it into a system that allows anyone - even those who aren’t writers or have ever studied writing - to get results with it fast.

Of course, it’s not a magic bullet.

You need to come to the table with an offer/program people want.

Plus, you actually have to go through the course and take action on the system every day.

But, if you’ve got a little bit of persistence and patience you really can have a system that gets you clients in just 15 minutes per day.

For all the details, waddle on over to this link:

https://The15MinuteClient.com

-Luke Charlton
Location: The Man Cave