Podcast

One of the biggest mistakes coaches make when selling their programs is assuming that adding more coaching sessions will make their program more valuable.

But that's actually far from the truth.

After 5 years of selling my own coaching program, The 15 Minute Client, I've actually removed content instead of adding to it.

Yet my clients are getting better results than ever before.

The same is true for my DFY agency.

That's because "extra coaching" isn't what makes a coaching program more valuable.

And there's one tool that's drastically increased the value of my programs...

... while also reducing my coaching sessions to almost zero.

I reveal this tool and how to use it in episode #196 of my 15 Minute Client podcast.

And in Part II, I go over the biggest time wasters in coaching sessions (and how to fix them ASAP).

Simply click your preferred platform podcast platform link below to listen now.

Here are some other episodes The Aussie Hermit has released over the last month that I think you'll also find super valuable:

#198 - A Common Split Testing Mistake

#197 - Offer Less Coaching Without Reducing Fees Part II

#195 - The Case Against Exclusion Audiences...

#193 - The Ultimate Goal Setting Formula Part 2...

#192 - The Ultimate Goal Setting Formula...

#191 - Client-Getting Content to Kick Off the New Year...


Plus much more.

To subscribe and listen now, simply click on your preferred podcast platform link here:

iTunes: https://podcasts.apple.com/us/podcast/the-15-minute-client-w-luke-charlton/id1626759879

Stitcher: https://www.stitcher.com/podcast/the-15-minute-client-w-luke-charlton

Spotify: https://open.spotify.com/show/4emZzXrAexiXurgYXxckXW

Enjoy!

-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay

Recently I launched a new lead magnet funnel for a DFY coaching client.

It’s a simple funnel that’s exactly what I consistently tell coaches to launch:

A short ad that links to a lead magnet opt-in page.

So when we launched?

The ad was doing well.

People were clicking through.

Yet they were costing him $20 per lead.

The problem? The opt-in rate for the landing page was at an abysmal 10%.

Normally I tell coaches to aim for 40-50% opt-in rates. If you’re anywhere below those numbers, it usually means something’s wrong with the page.

It took one look at his landing page to figure out why this was happening.

With that information, I made a single recommendation to him.

And once he implemented my recommendation…

… his opt-in rate jumped from 10% to 50%.

Want to know the one change he made to 5x his opt-in rate?

I reveal this in episode #194 of my 15 Minute Client podcast.

Simply click your preferred platform podcast platform link below to listen now.

Here are some other episodes The Aussie Hermit has released over the last month that I think you'll also find super valuable:

#195 - The Case Against Exclusion Audiences...

#193 - The Ultimate Goal Setting Formula Part 2...

#192 - The Ultimate Goal Setting Formula...

#191 - Client-Getting Content to Kick Off the New Year...

#190 - Why Lowering Prices During High Inflation is Dumb...

#189 - Overcome Any Tech Issue Fast (& Cheap)...

Plus much more.

To subscribe and listen now, simply click on your preferred podcast platform link here:

iTunes: https://podcasts.apple.com/us/podcast/the-15-minute-client-w-luke-charlton/id1626759879

Stitcher: https://www.stitcher.com/podcast/the-15-minute-client-w-luke-charlton

Spotify: https://open.spotify.com/show/4emZzXrAexiXurgYXxckXW

Enjoy!

-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay

Over the last 6 months, The Aussie Hermit has recorded #187 podcast episodes.

And of those, there are 8 episodes that stand out as my most important to date.

Moreover, these 8 episodes are part of the same series.

That series is called...

"Finding High-Ticket Problems"

The reason these are my most valuable to date is because - if you aren't solving a high-ticket problem, you ain't selling high-ticket coaching.

Therefore, it's the very first thing you need to get right if you want to become a successful coach.

It comes before business cards.

It comes before social profiles.

It comes before your website.

And it even comes before your program.

You do this first before *anything* else.

With that being said, the series starts with episode #175 and finishes with #182.

Click below to listen now.

Finally...

Here are some other episodes The Aussie Hermit has released over the last month that I think you'll also find super valuable:

#183 - Data Always Drives Decision...

#184 - What to do Before the Economy Implodes...

#185 - How to Handle Refunds...

#186 - How to Close Prospects Even If They're in Another Program...

#187 - How to Close Prospects Even If They're in Another Program Part II...

Plus much more.

To subscribe and listen now, simply click on your preferred podcast platform link here:

iTunes: https://podcasts.apple.com/us/podcast/the-15-minute-client-w-luke-charlton/id1626759879

Stitcher: https://www.stitcher.com/podcast/the-15-minute-client-w-luke-charlton

Spotify: https://open.spotify.com/show/4emZzXrAexiXurgYXxckXW

Enjoy!

-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay

Can 1 sentence make a difference in your marketing?

It did for one of The Aussie Hermit's clients.

Specifically, she was able to 3X her business (taking it from 180k/mo to 600k/mo+).

No, those are not typos.

Even better, you can use this exact strategy in your own business to get a lot more appointments, and get more people buying at a higher price point, too.

Intrigued what the 1 sentence is?

I reveal it in episode #163 of my 15 Minute Client podcast.

Simply click your preferred platform podcast platform link below to listen now.

Here are some other episodes The Aussie Hermit released over the last month that I think you'll also find super valuable:

#152 - Push Button Clients...

#153 - Getting Clear on Your Painful Problem...

#158 - Validating Your Market in 10 Minutes...

#160 - Copy & Paste Copy...

#161 - The $50 Offer Test...

#163 - The 1 Sentence Offer that 3X'd Her Business...

#165 - Why you should never sell coaching...

Plus much more.

To subscribe and listen now, simply click on your preferred podcast platform link here:

iTunes: https://podcasts.apple.com/us/podcast/the-15-minute-client-w-luke-charlton/id1626759879

Stitcher: https://www.stitcher.com/podcast/the-15-minute-client-w-luke-charlton

Spotify: https://open.spotify.com/show/4emZzXrAexiXurgYXxckXW

Enjoy!

-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay

If you want to launch a group program, this email is for you!

A question The Aussie Hermit often gets asked by clients is...

"Aussie Hermit! I want to launch my group program, how do I ensure I fill it with 20-30 people from the get-go?"

And the truth is...

There's a right way and a wrong way to do this.

You don't want to launch and have no one join, right?

So what's the right strategy?

And when should you do a "cohort" style group program vs an evergreen?

All is answered in episode #140 in The 15 Minute Client podcast.

Simply click your preferred platform podcast platform link below, to listen now.

Here are some other episodes The Aussie Hermit released this past week you might also find valuable:

#136 - Networking Secrets...

#137 - Why You Don't Need a Big Podcast...

#138 - How I Create a Podcast Episode Every Day...

#139 - The Perfect Email Welcome Sequence...

#140 - Cohort vs Evergeen Group Programs...

#141 - How to Do a To-Do List...

#142- Why Copywriting is Overrated...

To subscribe and listen now, simply click on your preferred podcast platform link here:

iTunes: https://podcasts.apple.com/us/podcast/the-15-minute-client-w-luke-charlton/id1626759879

Stitcher: https://www.stitcher.com/podcast/the-15-minute-client-w-luke-charlton

Spotify: https://open.spotify.com/show/4emZzXrAexiXurgYXxckXW

Enjoy!

-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay

A question that often comes across The Aussie Hermit's desk is:

"Aussie Hermit, how do I revive a dead email list!?"

Well, I decided to create a whole podcast episode about this to answer it once and for all.

So...

If you've got a dead email list...

If you send out offers and get no response...

If you spend a lot of time creating content for your emails and don't hear anything back...

Then you'll want to tune into this one.

Simply click your preferred platform podcast platform link below, and head on over to episode #110.

Here are some other episodes The Aussie Hermit released this past week you might also find valuable:

#107 - Profiting From Unused Capacity...

#108 - 42 Conspiracy Theories That'll Make Your Head Spin...

#109 - Advertising Minutiae Madness...

#110 - How to Revive a Dead List...

#111 - Why You Might Have a Traffic Problem...

#112 - The Perils of Making Your Prospect Think...

To subscribe and listen now, simply click on your preferred podcast platform link here:

iTunes: https://podcasts.apple.com/us/podcast/the-15-minute-client-w-luke-charlton/id1626759879

Stitcher: https://www.stitcher.com/podcast/the-15-minute-client-w-luke-charlton

Spotify: https://open.spotify.com/show/4emZzXrAexiXurgYXxckXW

Enjoy!

-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay

Can you hear that?

It's the sound of the economy beginning to crater.

And soon - very soon - we'll find ourselves in something far worse than a recession.

At least, that's The Aussie Hermit's opinion based on a few thousand hours of research.

Of course, you may feel different.

And that's OK. Keep doing what you're doing.

For the rest?

Well, if you want to protect your coaching business, I suggest you listen to my latest podcast episode entitled...

Coaching Businesses that Will Fail in the Coming Crash.

In it, I give very specific advice on which coaching businesses are set up to die, and most importantly...

I explain what you should be doing *now* to ensure you continue to get clients throughout this period (which is going to last a few years).

To listen to that episode, simply click your preferred platform podcast platform link below.

With that being said...

Here are some other episodes The Aussie Hermit released this past week you might also find valuable:

#97- How I Have a 100% Success Rate in My Agency...

#98 - 80/20 Offers...

#99 - The #1 Way to Beat Inflation...

#100 - My Most Profitable Lesson After 100 Episodes...

#101 - The Daily Content Formula For a Lot More Clients...

#102 - Coaching Businesses that Will Fail in the Coming Crash...

To subscribe and listen now, simply click on your preferred podcast platform link here:

iTunes: https://podcasts.apple.com/us/podcast/the-15-minute-client-w-luke-charlton/id1626759879

Stitcher: https://www.stitcher.com/podcast/the-15-minute-client-w-luke-charlton

Spotify: https://open.spotify.com/show/4emZzXrAexiXurgYXxckXW

Enjoy!

-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay

Before bringing a Coach into The Aussie Hermit's done-for-you agency, there are 4 elements I look for.

Or, another way of saying that - 4 criteria.

And, it's these criteria that let me know whether their ad campaigns have a high probability of huge success... or failure.

If you'd like to know what those criteria are (so you can apply them to your own campaigns), then I reveal them in episode #91 of my podcast.

Simply click your preferred podcast platform link below to start listening.

With that being said...

Here are some other episodes The Aussie Hermit released this past week you might also find valuable:

#87 - The Quickest Way to Boost Funnel Conversions...

#88 - A Simple Technique to Strengthen Your Offer Part III...

#89 - 3 Client Success Stories You Can Model...

#90 - How to Beat Gurus to the Client...

#91 - The 4 Elements of a Super Successful Coach...

#92 - The 2 Hidden Benefits of a Strong Guarantee...

To subscribe and listen now, simply click on your preferred podcast platform link here:

iTunes: https://podcasts.apple.com/us/podcast/the-15-minute-client-w-luke-charlton/id1626759879

Stitcher: https://www.stitcher.com/podcast/the-15-minute-client-w-luke-charlton

Spotify: https://open.spotify.com/show/4emZzXrAexiXurgYXxckXW

Enjoy!

-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay

Adding premiums (AKA: bonuses) is one of the best ways to enhance your offer.

In fact...

Just over the last few months The Aussie Hermit has helped a few of my agency clients create very successful webinars by adding super irresistible bonuses.

Unfortunately, we Coaches often get them wrong.

We create bonuses that aren't that exciting (and that create a lot more work for us).

No problem.

In episode #81 of my podcast I detail how to create killer bonuses.

Moreover, I give specific examples from my own 15 Minute Client program offer to show you how it's done.

If you want to make a lot more sales, then listen to episode #81.

Simple click your preferred podcast platform link below to start listening.

Here are some other episodes The Aussie Hermit released this past week you might also find valuable:

#80 - Sell Them What They Want, Not What You Know They Need...

#81 - How to Create Killer Bonuses Part II...

#82 - Niche Avoidance Syndrome...

#83 - How to Launch a Profitable Coaching Podcast...

#84 - The Simplest Way to Get Better Client Results...

#85 - A Simple Technique to Strengthen Your Offer…

To subscribe and listen now, simply click on your preferred podcast platform link here:

iTunes: https://podcasts.apple.com/us/podcast/the-15-minute-client-w-luke-charlton/id1626759879

Stitcher: https://www.stitcher.com/podcast/the-15-minute-client-w-luke-charlton

Spotify: https://open.spotify.com/show/4emZzXrAexiXurgYXxckXW

Enjoy!

-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay

A very interesting phenomenon The Aussie Hermit experiences pretty much weekly is this...

A Coach reaches out for help.

Said Coach is earning around 6-figures. Sometimes more.

Sometimes a LOT more.

But then said Coach tells me, "I can't make my online campaigns convert.

I don't know what the problem is.

I'm earning 6-figures. I've got a great program. I can sell it when I talk to the right people.

But I just can't attract consistent people to it."

To which The Aussie Hermit always asks...

"Are most of your clients coming from referrals?"

To which they almost always reply...

"Yes."

Now, why did I know to ask that question?

Because so often I speak to Coaches who can close a *referral* but can't create a successful marketing campaign that turns cold prospects into high-paying clients.

If you're currently experiencing this problem, then I want to help you out with that - for free.

You see, I've just recorded a new podcast episode called...

Why You Get Referrals But Your Marketing Campaigns Bomb

And in this episode, I explain why you're experiencing this problem, but most importantly...

What to do to fix it.

The truth is - even if you don't experience this problem it's a great marketing lesson you can get a lot of value from.

Anyway...

If you'd like to hear that lesson, it's episode #79.

Simple click your preferred podcast platform link below to start listening.

Here are some other episodes The Aussie Hermit released this past week you might also find valuable:

#73 - How to Get a Torrential Downpour of Referrals...

#74- The Best Time to Ask for a Testimonial...

#75 - A Great Example of Using Entertainment in Your Content...

#76 - Instantly Turn an Average Offer into a Strong One...

#77 - My Webinar Campaign Failure…

#78 - Unique Mechanism Case Study Part III…

#79 - Why You Get Referrals But Your Marketing Campaigns Bomb...

To subscribe and listen now, simply click on your preferred podcast platform link here:

iTunes: https://podcasts.apple.com/us/podcast/the-15-minute-client-w-luke-charlton/id1626759879

Stitcher: https://www.stitcher.com/podcast/the-15-minute-client-w-luke-charlton

Spotify: https://open.spotify.com/show/4emZzXrAexiXurgYXxckXW

Enjoy!

-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay