Podcast

Curious why The Aussie Hermit relies on paid ad campaigns to help Coaches get more clients?

It’s simple:

To achieve speed and volume.

Unlike organic strategies…

Paid ads can get Coaches a high volume of leads.

And it can do it fast.

Organic strategies are a different story.

They typically won’t generate enough leads to validate an offer quickly.

And even when they do…

These methods aren’t scalable.

Take 1-to-1 outreach, for instance.

Many successful Coaches book appointments using this approach.

But to scale this strategy, you must do one of two things:

Hire and train someone to do it for you

Or…

Outsource the outreach to an agency

Both options are expensive.

Meaning:

They turn your organic strategy into a paid one.

However…

Today’s guest on The 6 Figure Coaches Show has come up with an entirely scalable organic strategy.

In fact, he spends little more than 1 hour per month on his marketing.

And yet…

This single hour allows him to get in front of 50+ email lists full of qualified prospects.

Every single month.

Without further ado, let me introduce you to best-selling author and coach:

Tom Polland.

And on The 6 Figure Coaches podcast this week, which airs 10 minutes from now…

Tom is going to reveal how he does this.

Here’s what you’ll learn when you catch this episode:

— How to get your offer in front of 50 email lists instead of only your list

— The biggest mistake coaches make with Tom’s organic strategy

— How Tom went from 8 email subscribers to now getting access to a list of 400k subscribers

— Tom’s step-by-step strategy to find and qualify the best JV partners

— The spiral method to grow your list organically and scale to bigger partners

— What type of offer works best for coaches using JV promotions

— How to turn each JV opportunity into 3 more

Plus much more, including, of course:

— Tom’s step-by-step strategy to get high-quality leads at scale for free

With that being said…

The episode goes live at 1pm PT/4pm ET (just 10 minutes away) and you can watch it for free inside The Hermit Hole:

https://TheHermitHole.com

-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay
30/05/2023

P.S. If you prefer to listen to the episodes, you can do so via your preferred podcast platform below:

iTunes: https://podcasts.apple.com/us/podcast/6-figure-coaches-with-luke-charlton/id1661587215

Spotify: https://open.spotify.com/show/1HW4BmbY62J0Q6d5nmC8s1

Stitcher: https://www.stitcher.com/show/1049995

Note: Today’s latest episode will be published on the above audio podcast platforms in 1 week.

Want to know why economic downturns are the best time to double down on your marketing efforts?

There’s no better way to illustrate this than with the Dot Com bubble.

At the height of this craze, 9/11 made it all come crashing down.

Startups panicked and laid off their entire marketing departments.

But one savvy marketer took this as an opportunity.

She rolled up her sleeves…

Hired all the marketing rockstars she knew who had just lost their cushy jobs…

And launched her own marketing and branding agency.

21 years later she’s worked with global brands such as Colgate, Delta Airlines, The New York Times, Sundance Film Festival, and top-tier VC firms.

I’m talking about Paige Arnof-Fenn of Mavens & Moguls.

And 10 minutes from now…

She’s speaking with none other than Yours Hermity for today’s episode of The 6-Figure Coaches Show.

Here’s what you’ll learn when you catch this episode:

— How to reduce your ad spend without losing revenue using niches

— The low-budget method to perform effective market research

— What coaches must avoid when building a brand on multiple social media platforms

— The key to attracting high-paying clients with a new coaching brand

— Why experienced coaches (not just newcomers) should refresh their positioning

— How Paige uses guest blogging to presell her clients

Plus much more, including:

— The exact strategy Paige used to land her first high-paying clients

With that being said…

The episode goes live at 1pm PT/4pm ET (just 10 minutes away) and you can watch it for free inside The Hermit Hole:

https://TheHermitHole.com

-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay
21/05/2023

P.S. If you prefer to listen to the episodes, you can do so via your preferred podcast platform below:

iTunes: https://podcasts.apple.com/us/podcast/6-figure-coaches-with-luke-charlton/id1661587215

Spotify: https://open.spotify.com/show/1HW4BmbY62J0Q6d5nmC8s1

Stitcher: https://www.stitcher.com/show/1049995

Note: Today’s latest episode will be published on the above audio podcast platforms in 1 week.

For the past few weeks, The Aussie Hermit has been reviewing sales call recordings for one of his clients.

We were bringing him a ton of appointments…

But he had trouble closing new clients.

Before I even hit play on the first recording, I noticed something was off:

These recordings spanned between 1:45 to over 2 hours each.

For context, a sales call should run no longer than 45 minutes.

An hour at most.

Otherwise, you’re doing something wrong.

Now, can you guess what my client did wrong in these calls?

I had a hunch he was coaching his prospects on these calls.

Turns out, I was right.

And this approach was costing him the sale more often than not.

Because every time you speak on a sales call — other than asking questions…

You’re risking the sale.

Why?

Giving advice on a sales call can go one of two ways:

One:

Your prospect likes what they hear.

No harm done.

Two:

Your prospect has already tried your suggestion.

Now you’ve eroded their trust by suggesting something that isn’t new to them.

But what about toward the end of a call?

When you’re giving a high-level overview and pitching your program?

At that point, of course, you must speak.

But you can still come across the same pitfalls if you’re not careful.

I reveal how to avoid those pitfalls and increase your chances of closing in episode #250 of The 15 Minute Client Podcast.

Simply click your preferred podcast platform link below to listen now.

Here are some other episodes The Aussie Hermit released over the last month that I think you'll also find super valuable:

249 - Why Skeptics Make The Best Clients

248 - A Sales Mistake New & Established Coaches Make

247 - Qualified Appointments Is Not The Goal Of Advertising

246 - Why You Don't Want To Be Closing Over 50%

245 - Watch Me Pitch Live

244 - Why All-In-One Tech Platforms Are Dangerous

Plus much more.

To subscribe and listen now, simply click on your preferred podcast platform link here:

iTunes: https://podcasts.apple.com/us/podcast/the-15-minute-client-w-luke-charlton/id1626759879

Stitcher: https://www.stitcher.com/podcast/the-15-minute-client-w-luke-charlton

Spotify: https://open.spotify.com/show/4emZzXrAexiXurgYXxckXW

Enjoy!

-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay

Last week The Aussie Hermit spoke to a DFY client who was worried about his advertising campaigns.

For context, I launched his ads last February.

And they’re currently generating impressive results.

The problem?

He wasn’t happy about the unqualified appointments coming through.

Now…

This isn’t uncommon in Coaches who run ads.

But here’s what I told him:

Getting qualified appointments should *not* be the goal of your ad campaigns.

And I know this sounds a little bit counterintuitive.

If you're not getting qualified appointments...

How will you make money?

Well, this mindset is what actually stops coaches from creating profitable ad campaigns.

So...

What should you be focused on instead?

That's exactly what I reveal in episode #247 of the 15 Minute Client Podcast.

And when you listen...

You'll understand the true purpose of your ad campaigns.

Simply click your preferred podcast platform link below to listen now.

Here are some other episodes The Aussie Hermit released over the last month that I think you'll also find super valuable:

#250 - Stop Coaching On Your Sales Calls

#249 - Why Skeptics Make The Best Clients

#248 - A Sales Mistake New & Established Coaches Make

#246 - Why You Don't Want To Be Closing Over 50%

#245 - Watch Me Pitch Live

#242 - 3 More Ways To Increase Show Up Rate

Plus much more.

To subscribe and listen now, simply click on your preferred podcast platform link here:

iTunes: https://podcasts.apple.com/us/podcast/the-15-minute-client-w-luke-charlton/id1626759879

Stitcher: https://www.stitcher.com/podcast/the-15-minute-client-w-luke-charlton

Spotify: https://open.spotify.com/show/4emZzXrAexiXurgYXxckXW

Enjoy!

-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay

Unless you live in denial, you’ve probably noticed the coaching industry gets a bad rap.

The biggest culprit?

Lack of client results.

Whether you like it or not…

The vast majority of coaching clients don’t get tangible results after investing in a coach.

In a sophisticated market, this means clients are more skeptical.

Skepticism makes it much harder to land high-paying clients.

But today’s guest of The 6-Figure Coaches Show, Peter Vekselman, has fixed this problem.

He’s done this by creating an irresistible offer that makes it nearly impossible for his clients to fail.

The result?

He has successfully closed 3600+ real estate deals for himself and his clients.

And when you join us for this episode 10 minutes from now, at 1pm PT/4pm ET today…

You’ll learn exactly how he has structured his offer to make his competitors entirely irrelevant.

Here’s what else you’ll learn when you catch this episode:

— What to implement early on if you want a successful coaching business long-term

— How Peter has worked himself out of sales calls for the last 10 years

— The two critical elements of the ultimate scalable coaching business

— Peter’s qualification process his team uses to speak only to the best leads

— The evidence-based method to increase your chances of closing every lead

Plus much more, including, of course...

— The exact offer Peter uses to stand out in the crowded real estate coaching market

With that being said...

The episode goes live at 1pm PT/4pm ET (just 10 minutes away) and you can watch it for free inside The Hermit Hole:

https://TheHermitHole.com

-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay

P.S. If you prefer to listen to the episodes, you can do so via your preferred podcast platform below:

iTunes: https://podcasts.apple.com/us/podcast/6-figure-coaches-with-luke-charlton/id1661587215

Spotify: https://open.spotify.com/show/1HW4BmbY62J0Q6d5nmC8s1

Stitcher: https://www.stitcher.com/show/1049995

Note: Today’s latest episode will be published on the above audio podcast platforms in 1 week.

Many coaches believe that closing over 50% of their sales calls is a good thing.

The Aussie Hermit has even seen gurus brag about closing over 60-70%.

But what if I told you that such high close rates are actually hurting the ROI of your ad campaigns?

And that closing at 50% isn't a goal you should aim for?

If you are closing at 50% or above...

You could be losing out on tens of thousands — even hundreds of thousands — of untapped revenue per year.

Don't believe me?

It's all explained in episode #246 of The 15 Minute Client podcast.

Simply click your preferred platform podcast platform link below to listen now.

Here are some other episodes The Aussie Hermit released over the last month that I think you'll also find super valuable:

#247 - Qualified Appointments is Not the Goal of Advertising

#245 - Watch Me Pitch Live

#244 - 3 More Ways To Increase Show Up Rate

#243 - Why All-In-One Tech Platforms Are Dangerous

#242 - 9 Ways To Increase Show Up Rate

#241 - My Product Launch Formula Part X


Plus much more.

To subscribe and listen now, simply click on your preferred podcast platform link here:

iTunes: https://podcasts.apple.com/us/podcast/the-15-minute-client-w-luke-charlton/id1626759879

Stitcher: https://www.stitcher.com/podcast/the-15-minute-client-w-luke-charlton

Spotify: https://open.spotify.com/show/4emZzXrAexiXurgYXxckXW

Enjoy!

-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay

If you had a way to speak to 50k+ potential coaching clients every single week…

While paying 10x less than it costs to reach the same audience with ads…

Would you try this strategy?

If so, you won’t want to miss The 6-Figure Coaches Show premiering at 1pm PT/4pm ET today.

10 minutes from now, my guest Steve Davis will reveal his strategy to you on a silver platter.

Steve has been featured on Inc, Forbes, and several other media outlets.

But he’s also mentored tens of thousands of clients on creating passive income with real estate.

Of those clients, 50% came from none other than the radio.

Yes — traditional radio.

And getting on the radio isn’t as difficult as coaches believe.

Here’s what you’ll learn when you catch this episode:

— Why coaches should consider hosting a radio show before starting a podcast

— How to use podcasts to expand the reach of your radio show nationwide

— The best radio time slots for coaches in niche industries

— How to turn radio listeners into high-paying coaching clients

— The exact process Steve recommends for coaches to pitch their own radio shows

— How Steve leverages online ads to boost radio listeners

Plus much more, including, of course…

— Steve’s word-for-word pitch that helped him land his own client-getting radio show

With that being said…

The episode goes live at 1pm PT/4pm ET (just 10 minutes away) and you can watch it for free inside The Hermit Hole:

https://TheHermitHole.com

-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay
04/05/2023

P.S. If you prefer to listen to the episodes, you can do so via your preferred podcast platform below:

iTunes: https://podcasts.apple.com/us/podcast/6-figure-coaches-with-luke-charlton/id1661587215

Spotify: https://open.spotify.com/show/1HW4BmbY62J0Q6d5nmC8s1

Stitcher: https://www.stitcher.com/show/1049995

Note: Today’s latest episode will be published on the above audio podcast platforms in 1 week.

Imagine this scenario:

You’ve got a coaching client or two.

They owe you the second half of your coaching fee.

But suddenly, they decide they can “no longer afford” it and break your contract.

To add insult to injury…

The full-time job that’s paying your bills also lets you go due to budget cuts.

Suddenly you’re left with no source of revenue.

What would you do?

With the economy going down the drain, the above scenario isn’t unrealistic.

But if you had a strong network…

You could reach out and find a new job — or a new client — almost immediately.

Which brings us to today’s guest for The 6-Figure Coaches show premiering at 1 pm PT/4 pm ET today…

This guest has appeared on several television shows such as 20/20, CNN, ABC, NBC, Fox, and so much more.

She’s also appeared on over 2,500 radio shows and podcasts.

I’m talking about none other than international award-winning keynote speaker and 5x best-selling author Andrea Adams-Miller.

Let’s just say Andrea knows a thing or two about selling coaching by networking.

She has built a golden Rolodex of 65k high-value relationships…

And 10 minutes from now, she’ll teach coaches how to build billion-dollar networks just like hers.

Here’s what you’ll learn when you catch this episode:

— What allowed Andrea to make more money during the pandemic than in previous years

— How Andrea builds billion-dollar relationships for her clients

— The single most valuable asset coaches should build ASAP

— The exact relationship-building system Andrea leverages every single day

— How Andrea maintains a 30% close rate

Plus much more, including, of course…

— How you can start building (and maintaining) your billion-dollar network

With that being said…

The episode goes live at 1pm PT/4pm ET (just 10 minutes away) and you can watch it for free inside The Hermit Hole:

https://TheHermitHole.com

-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay
04/05/2023

P.S. If you prefer to listen to the episodes, you can do so via your preferred podcast platform below:

iTunes: https://podcasts.apple.com/us/podcast/6-figure-coaches-with-luke-charlton/id1661587215

Spotify: https://open.spotify.com/show/1HW4BmbY62J0Q6d5nmC8s1

Stitcher: https://www.stitcher.com/show/1049995

Note: Today’s latest episode will be published on the above audio podcast platforms in 1 week.

One of the most common struggles I see coaches dealing with is getting appointments using organic strategies.

They spend hours on Facebook groups…

Or send hundreds of LinkedIn invites…

And get little to no return from their efforts.

Well, on this week’s episode of The 6-Figure Coaches show…

Our guest is men’s physique champion competitor Andy Naylor.

What Andy has been able to do is scale his organic strategy.

And he's now getting tens of thousands in revenue per month.

Without spending a penny on ads.

And the best part?

He doesn’t do any of the messaging himself.

Instead, Andy relies on a system that's 100% automated.

If you’d like to learn how Andy has automated and scaled his organic appointment generation…

We talk about it in detail in today’s episode, which is airing in 10 minutes.

Here’s what else you’ll learn when you catch this episode:

— How Andy tripled his income in a single month

— The catalyst that allowed Andy’s coaching business to take off

— Andy’s approach to retain talented employees on his team

— One non-negotiable element coaches don’t realize makes DM strategies profitable

— The exact Facebook Group DM strategy Andy uses to close multiple 5-figure months

With that being said…

The episode goes live at 1pm PT/4pm ET (just 10 minutes away) and you can watch it for free inside The Hermit Hole:

https://TheHermitHole.com

-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay
04/05/2023

P.S. If you prefer to listen to the episodes, you can do so via your preferred podcast platform below:

iTunes: https://podcasts.apple.com/us/podcast/6-figure-coaches-with-luke-charlton/id1661587215

Spotify: https://open.spotify.com/show/1HW4BmbY62J0Q6d5nmC8s1

Stitcher: https://www.stitcher.com/show/1049995

Note: Today’s latest episode will be published on the above audio podcast platforms in 1 week.

When I help coaches get appointments using Facebook ads, they almost always encounter the same roadblock:

Recording pitch videos to invite new leads on a call.

Their recordings either sound robotic and low energy...

Or way over the top.

Bottom line - they don't talk like they normally talk with friends and family.

Now, it just so happens I needed to record a new version of my own pitch.

So I decided to record myself giving the pitch live.

No editing.

I even break down what I'd improve in my pitch at the end.

You can catch this live pitch by watching episode #245 of my 15 Minute Client Podcast.

Here are some other episodes The Aussie Hermit released over the last month that I think you'll also find super valuable:

#244 - 3 More Ways To Increase Show Up Rate

#243 - Why All-In-One Tech Platforms Are Dangerous

#242 - 9 Ways To Increase Show Up Rate

#241 - My Product Launch Formula Part X

#240 - My Product Launch Formula Part IX

#239 - My Product Launch Formula Part VIII


Plus much more.

To subscribe and listen now, simply click on your preferred podcast platform link here:

iTunes: https://podcasts.apple.com/us/podcast/the-15-minute-client-w-luke-charlton/id1626759879

Stitcher: https://www.stitcher.com/podcast/the-15-minute-client-w-luke-charlton

Spotify: https://open.spotify.com/show/4emZzXrAexiXurgYXxckXW

Enjoy!

-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay