Podcast

Struggling with getting your prospects to show up to appointments?

If that’s the case…

You won’t want to miss episode #274 of The 15 Minute Client Podcast.

I recorded this episode to address 5 key critical areas Coaches can improve to increase show-up rate for appointments.

Simply click your preferred podcast platform link below to listen now.

Here are some other episodes The Aussie Hermit released over the last month that I think you'll also find super valuable:

#277 - Using Examples To Get Your Message Across

#276 - The Pitfalls of Assuming Knowledge

#275 - How I Became a World-Class Copywriter in 4 Steps

#273 - It's Not Bad Leads, It's Bad Selling

#272 - 4 Ways to Qualify a Prospect

#271 - Jack Canfield's Biggest Success Secret

Plus much more.

To subscribe and listen now, simply click on your preferred podcast platform link here:

iTunes: https://podcasts.apple.com/us/podcast/the-15-minute-client-w-luke-charlton/id1626759879

Stitcher: https://www.stitcher.com/podcast/the-15-minute-client-w-luke-charlton

Spotify: https://open.spotify.com/show/4emZzXrAexiXurgYXxckXW

Enjoy!

-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay

If you want cheaper appointments from your ad campaigns, The Aussie Hermit has an editing technique to share.

This is one of the most powerful copywriting strategies.

Why?

Pretty simple:

More people consume your copy when you apply this technique.

And whether you're writing:

• Ads
• VSLs
• Sales letters
• Or emails...

More people reading it = better results.

Now, while it's a simple technique...

It's not always easy to implement.

That's why I've focused 3 entire episodes of The 15 Minute Podcast on showing you how this technique works.

In each episode...

I dissect copy from one client.

I then reveal how to apply this simple editing technique to make it convert better.

So...

If you'd like to improve your copy and book more appointments, you can listen to episodes #268, #269, and #270 of The 15 Minute Podcast.

Simply click your preferred podcast platform link below to listen now.

Here are some other episodes The Aussie Hermit released over the last month that I think you'll also find super valuable:

#273 - It's Not Bad Leads, It's Bad Selling

#272 - 4 Ways to Qualify a Prospect

#271 - Jack Canfield's Biggest Success Secret

#267 - Learn From this $1,700-day Tracking Mistake

#266 - The Easiest Client Attract Method

#265 - Why Group Programs Suck

Plus much more.

To subscribe and listen now, simply click on your preferred podcast platform link here:

iTunes: https://podcasts.apple.com/us/podcast/the-15-minute-client-w-luke-charlton/id1626759879

Stitcher: https://www.stitcher.com/podcast/the-15-minute-client-w-luke-charlton

Spotify: https://open.spotify.com/show/4emZzXrAexiXurgYXxckXW

Enjoy!

-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay

There’s one painful reality all successful Coaches have in common:

Losing a large chunk of their revenue to personal income tax.

The amount may vary depending on where you live…

But there’s not much you can do to avoid it.

Or is there?

You see, high net-worth Coaches become wealthy not just by landing multiple high-paying clients per month.

In addition to that…

They also know how to pay as little taxes as humanly possible.

How?

By hiring a tax strategist.

Curious to see what that entails?

Then you won’t want to miss today’s episode of The Six Figure Coaches show.

10 minutes from now, I’m going live with the #1 tax strategist in America, David A. Perez.

And he’s going to reveal how he helps high net-worth Coaches pay no taxes.

Zero.

Zilch.

None.

Here’s what else you’ll learn when you catch this episode:

— The laws you need to know to maximize your tax savings

— How to save on taxes while simultaneously building wealth

— The #1 investment coaches can make to offset taxes

— How to determine the best tax-saving strategies for you

— How David uses organic content to attract hundreds of high net-worth clients

— Why you should never do business and invest with the same entity

— David’s 4 components of building your own economy

Plus much more, including:

— How to pay zero taxes as a coach

With that being said…

The episode goes live at 1pm PT/4pm ET (just 10 minutes away) and you can watch it for free inside The Hermit Hole:

https://TheHermitHole.com

-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay
27/06/2023

P.S. If you prefer to listen to the episodes, you can do so via your preferred podcast platform below:

iTunes: https://podcasts.apple.com/us/podcast/6-figure-coaches-with-luke-charlton/id1661587215

Spotify: https://open.spotify.com/show/1HW4BmbY62J0Q6d5nmC8s1

Stitcher: https://www.stitcher.com/show/1049995

Note: Today’s latest episode will be published on the above audio podcast platforms in 1 week.

Here’s one area The Aussie Hermit has seen 95% of Coaches struggling with:

Pitching their programs on a call.

I’ve even seen Coaches generating $400k/month with this exact issue.

So much so…

It’s a wonder they’re able to sell their programs at all.

Why is that?

Typically, the sales script is to blame.

Specifically…

Coaches struggle to write a sales pitch that sells without confusion.

And prospects won’t spend $5k + on something they don’t understand.

So if that’s something you need help with…

I’ve recorded 2 episodes of The 15 Minute Client podcast revealing How to pitch your program on a call.

Simply click your preferred podcast platform link below to listen to episodes #263 and #264 now.

Here are some other episodes The Aussie Hermit released over the last month that I think you'll also find super valuable:

#267 - Learn From this $1,700-day Tracking Mistake

#266 - The Easiest Client Attraction Method

#265 - Why Group Programs Suck

#262 - Creating Great Copy without Being Creative

#261 - 2 More P's to Prosperity

#260 - My Morning Routine

Plus much more.

To subscribe and listen now, simply click on your preferred podcast platform link here:

iTunes: https://podcasts.apple.com/us/podcast/the-15-minute-client-w-luke-charlton/id1626759879

Stitcher: https://www.stitcher.com/podcast/the-15-minute-client-w-luke-charlton

Spotify: https://open.spotify.com/show/4emZzXrAexiXurgYXxckXW

Enjoy!

-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay

Do you enjoy coaching?

If you’re a coach, that may seem like a strange question.

After all…

Many coaches become coaches specifically because they enjoy it.

With that being said…

Not all coaches love coaching.

And even those that do may not love it forever.

So…

What would you do if you woke up one morning and realized you no longer loved your coaching business?

Some people would pivot.

Others would rely on their savings and start something new.

But what if you could reap the fruit of your labor?

Meaning…

What if you could sell your coaching business?

And if you did…

What would be your exit strategy?

I’m bringing CEO, Board Member, and Entrepreneur Ryan Niddel on today’s episode of The Six Figure Coaches show for this exact topic.

So far Ryan has helped 11 companies make profitable exits.

And 10 minutes from now…

He’ll reveal what coaches need to do if they want to sell their business anytime in the future.

Here’s what else you’ll learn when you catch this episode:

— How Ryan found his profitable niche after burning himself out working with absolutely anyone

— Why you should build a coaching business to sell (even if you don’t intend to ever sell it)

— The exact questions to ask yourself to discover if your coaching business is sellable

— Your brand’s role in a coaching business exit

— How to decide whether to name your business after your own name or not

— The biggest coaching business bottlenecks to watch out for

— How to accurately valuate your coaching business

— The unfair advantage coaches can develop in the marketplace

— How Ryan helped Taylor and Chris plan their exit from Traffic and Funnels

Plus much more, including:

— How to sell your coaching business

With that being said…

The episode goes live at 1pm PT/4pm ET (just 10 minutes away) and you can watch it for free inside The Hermit Hole:

https://TheHermitHole.com

-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay
13/06/2023

P.S. If you prefer to listen to the episodes, you can do so via your preferred podcast platform below:

iTunes: https://podcasts.apple.com/us/podcast/6-figure-coaches-with-luke-charlton/id1661587215

Spotify: https://open.spotify.com/show/1HW4BmbY62J0Q6d5nmC8s1

Stitcher: https://www.stitcher.com/show/1049995

Note: Today’s latest episode will be published on the above audio podcast platforms in 1 week.

A couple of days ago The Aussie Hermit talked to a client who wanted to run a 5-day challenge to cold traffic.

And the first thing I asked was to see the link to her challenge opt-in page.

When she sent it to me, she asked:

“What do you think about the name of the challenge?”

For context, here was the name:

"How to show up calm and confident even when someone triggers you."

Now…

This headline is okay, in that it will get prospects to opt-in.

However, it isn't speaking to a problem people are willing to spend $5,000 or more to solve.

But that's not what I actually want to talk about in this email.

You see, this client actually had a much bigger problem that's often missed by 90% of Coaches.

(Even those that are very experienced running paid ads.)

And if left unchecked...

It almost guarantees my client wouldn’t get clients from her 5-day challenge.

How does this apply to you?

Well, it's the same problem I see in a lot of online marketing strategies out there.

Whether you're running a 5-day challenge, a webinar, a VSL, or anything else...

You want to know what this is.

With that being said...

I reveal this problem and how I told her to fix it in episode #257 of The 15 Minute Client Podcast: Give Your Backend the Attention it Deserves.

Simply click your preferred podcast platform link below to listen now.

Here are some other episodes The Aussie Hermit released over the last month that I think you'll also find super valuable:

#265 - Why Group Programs Suck

#264 - How To Pitch Your Program on a Call Part II

#263 - How To Pitch Your Program on a Call

#262 - Creating Great Copy without Being Creative

#261 - 2 More P's to Prosperity

#260 - My Morning Routine

Plus much more.

To subscribe and listen now, simply click on your preferred podcast platform link here:

iTunes: https://podcasts.apple.com/us/podcast/the-15-minute-client-w-luke-charlton/id1626759879

Stitcher: https://www.stitcher.com/podcast/the-15-minute-client-w-luke-charlton

Spotify: https://open.spotify.com/show/4emZzXrAexiXurgYXxckXW

Enjoy!

-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay

Have you heard of the law of propinquity?

This law states that the more time you spend with someone…

The more chances you’ll have to form a strong friendship.

And this is exactly why many Coaches find it easier to close prospects they’ve met at in-person events.

The bond feels entirely different compared to a cold prospect from paid ads.

Especially if you had the chance to meet them several times throughout that event.

Now…

This propinquity is difficult to replicate online.

Sure, someone may watch a 5-minute VSL from you.

Or they may show up to your webinar.

But those strategies don’t allow prospects to spend much more than an hour or so with you.

However…

There is one specific strategy that I’ve found puts the law of propinquity into effect very strongly.

Even if you run your business online.

This strategy does the heavy lifting for you so that when you speak to your prospects…

They already feel like they’ve spent hours and hours with you.

Even if you haven’t physically spoken to them yet.

So what is this strategy?

I’m talking about having your own book.

The reason having your own book is so powerful is because prospects can spend hours reading up on your expertise.

And because of the law of propinquity…

They’ll show up to appointments feeling like they already know, like, and trust you.

And this is exactly what my guest will discuss in today’s 6 Figure Coaches podcast.

Michael DeLon, an Amazon #1 best-selling author, helps business owners and thought leaders use books to land high-paying coaching clients.

And 10 minutes from now…

He’s going to teach you exactly how he uses books to establish himself and his clients as experts.

Even without writing a single word.

Here’s what else you’ll learn when you catch this episode:

— The CTA to avoid on your coaching website and what to use instead

— Why print books beat ebooks for coaching client acquisition

— The two-part strategy to direct-mail your book to warm leads

— Why Michael gives books away for free (including shipping costs)

— What to consider before you come up with a client-getting book title

— The “endorsed mailing” strategy to establish your credibility as a coach

— What you must add to the first chapter of your book to get readers to trust you

Plus much more, including:

— How to publish a client-getting book without writing a single word

With that being said…

The episode goes live at 1pm PT/4pm ET (just 10 minutes away) and you can watch it for free inside The Hermit Hole:

https://TheHermitHole.com

-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay
13/06/2023

P.S. If you prefer to listen to the episodes, you can do so via your preferred podcast platform below:

iTunes: https://podcasts.apple.com/us/podcast/6-figure-coaches-with-luke-charlton/id1661587215

Spotify: https://open.spotify.com/show/1HW4BmbY62J0Q6d5nmC8s1

Stitcher: https://www.stitcher.com/show/1049995

Note: Today’s latest episode will be published on the above audio podcast platforms in 1 week.

Did you know that 4 banks have collapsed over the past 6 weeks?

Altogether...

These banks have already lost more assets than what banks lost in 2008.

This is what happens when you print trillions of dollars and raise interest rates significantly in the span of a year.

But this is only the tip of the iceberg.

In fact...

The entire system is on the brink of collapse.

So what can Coaches do about it?

I reveal the five steps I'm taking to prepare with myself and my family in episode #254 of The 15 Minute Client Podcast.

Simply click your preferred podcast platform link below to listen now.

Here are some other episodes The Aussie Hermit released over the last month that I think you'll also find super valuable:

#260 - My Morning Routine

#259 - The 4 P's of Prosperity

#258 - Gun to Head Marketing

#257 - Give Your Backend the Attention it Deserves

#256 - Why I'm Canceling My (Other) Podcast

#255 - My Brutally Honest Opinion on Facebook Reps

Plus much more.

To subscribe and listen now, simply click on your preferred podcast platform link here:

iTunes: https://podcasts.apple.com/us/podcast/the-15-minute-client-w-luke-charlton/id1626759879

Stitcher: https://www.stitcher.com/podcast/the-15-minute-client-w-luke-charlton

Spotify: https://open.spotify.com/show/4emZzXrAexiXurgYXxckXW

Enjoy!

-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay

In the past months The Aussie Hermit has been building his team.

The biggest reason?

A lot of us coaches are solo professionals.

But when you’re going solo…

A coaching business can easily turn into yet another job.

Want to avoid that at all costs?

If that’s the case…

Pay attention to the way you’re building your coaching business.

More specifically:

You need to learn the skills that’ll allow you to run your business instead of letting it run you.

At least, if enjoying time with your family matters to you.

And that’s exactly what today’s guest on The Six Figure Coaches Show specializes in.

Craig Goodliffe has featured in the Top 100 U.S. Business Leaders and The Top 100 Innovators & Entrepreneurs magazines.

Of course, Craig runs a successful coaching business.

But he’s also the founder and CEO of Cyberbacker, a company that helps business owners scale their businesses with virtual assistants.

And 10 minutes from now…

Craig will reveal how he does it.

Here’s what you’ll else learn when you catch this episode:

— How Craig’s VAs solve one of the most common issues that plague growing coaches

— The coaching process Craig uses with VAs to run his teams on autopilot

— How Craig gets 20,000 high-quality VA applicants a week

— Why VAs leave coaches who trained them (and how to avoid it)

— How to figure out who your first VA hire should be

— 3 steps to make sure your VAs become invested in you and your coaching business

— The only way to legally enforce a contract with VAs in the Philippines

Plus much more, including:

— How Craig uses a team of VAs to get a constant stream of new coaching clients

With that being said…

The episode goes live at 1pm PT/4pm ET (just 10 minutes away) and you can watch it for free inside The Hermit Hole:

https://TheHermitHole.com

-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay
30/05/2023

P.S. If you prefer to listen to the episodes, you can do so via your preferred podcast platform below:

iTunes: https://podcasts.apple.com/us/podcast/6-figure-coaches-with-luke-charlton/id1661587215

Spotify: https://open.spotify.com/show/1HW4BmbY62J0Q6d5nmC8s1

Stitcher: https://www.stitcher.com/show/1049995

Note: Today’s latest episode will be published on the above audio podcast platforms in 1 week.

Let's say you've just closed a coaching client.

They paid you in full for your program.

They've even signed your contract.

You're over the moon with excitement — and so are they.

Not a day later, you receive a panicked email from this new client.

Suddenly they need their money back.

They want out.

What do you do?

I reveal how The Aussie Hermit stops client refunds for myself and my clients in episode #252 of The 15 Minute Client Podcast.

Simply click your preferred podcast platform link below to listen now.

Here are some other episodes The Aussie Hermit released over the last month that I think you'll also find super valuable:

#253 - Never Look At Your Notes When Delivering Content

#251 - Why I'm Going Back To An Audio-Only Podcast

#250 - Stop Coaching On Your Sales Calls

#249 - Why Skeptics Make The Best Clients

#248 - A Sales Mistake New & Established Coaches Make

#247 - Qualified Appointments Is Not The Goal Of Advertising

Plus much more.

To subscribe and listen now, simply click on your preferred podcast platform link here:

iTunes: https://podcasts.apple.com/us/podcast/the-15-minute-client-w-luke-charlton/id1626759879

Stitcher: https://www.stitcher.com/podcast/the-15-minute-client-w-luke-charlton

Spotify: https://open.spotify.com/show/4emZzXrAexiXurgYXxckXW

Enjoy!

-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay