In the mining world there are 3 main types of companies.

You’ve got senior miners.

Junior miners.

And explorers.

Let’s talk about the explorers, and how they turn a profit.

Basically, their business model is to buy land and drill deep into the earth to see how much gold (or whatever resource they’re searching for) is in the ground.

Then, after many years of testing the soil, of extracting deposits etc, they’ll take their findings and if there is enough resources in the ground, they’ll try sell the land to one of the junior or senior mining companies for a large profit.

So in a nutshell – all an explorer does is buy land, drill for resources, then sell the land at a profit.

Therefore, their whole business model relies on them buying the right land.

If they buy the right land, they win.

But if they buy the wrong land, they’ll be searching for years for no return (which may even put them out of business).

So how do they ensure the land they buy is going to produce?

Good question.

And to answer that, let’s pretend you’re an exploring company looking for land that’s going to have gold.

The first thing you’d want to do if you were trying to find gold is choose a country that produces a lot of gold.

Makes sense.

And let’s say you choose the USA because it’s the 4th largest producer in the world.

But do you start digging anywhere?

Do you just get a drill and start searching for gold anywhere in the countryside?

Obviously, no.
You want to get more specific.

You want to go to a region in the US that you know produces a lot of gold.

Let’s take Nevada, as an example. This state produces the highest amount of gold in the USA.

So you take your drilling machines to Nevada.

What next?

Do you just start drilling anywhere?

Do you roll into the middle of the Las Vegas strip and start mining for gold?

Well, you could (if the government let you).

But probably a better strategy would be to find where the other gold mines are in Nevada, then buy some land close to theirs.

That would certainly reduce your risk.

But the problem with this approach is, you still don’t know for sure if there’s gold.

Of course, there are other gold mines around so you’d have a good chance. But you don’t want to run a business on a chance.  

You might get lucky once or twice. But it’s probably not a long-term, sustainable model.

So how could you reduce your risk even more?

Well, what if you bought land that you knew – with 100% certainty – already had gold?

That would be much safer, right?

Right.

But is that possible?

Absolutely.

Here’s an example how…

Did you know, there’s a lot of land in many mining districts around the world that have already been excavated many decades (or sometimes even a century or more) ago? And because of their limited technology at the time, they could only dig so deep.

Meaning…

They were only able to take the gold that was close to the surface, leaving a lot behind that was deeper.

It’s true.

So as a gold exploring company, some of the highest quality land they can buy are ones with old gold mines.

This is what you call “low-hanging fruit.”

And so by approaching their business this way – by going after the low-hanging fruit first – it virtually guarantees they’ll find some gold.

It’s just a matter of how much.

Pretty cool, ey?

But why does The Aussie Hermit bring this up?

Because wouldn’t it make sense to approach client attraction in a similar way?

Where, instead of trying to find high-paying clients by “randomly drilling across the US countryside,” you instead took an approach that more consistently put you in front of your “low hanging fruit” clients (AKA: those that are motivated to get results, are motivated to buy, and that have the money to pay high fees).

That would be smart, right?

Absolutely.

But how?

Well, it’s simple…

You do the exact same strategy as the gold explorers.

You begin by first identifying what a low-hanging fruit piece of land (or in this case, a “client”) looks like.

Then you create a marketing message to attract that person.

Simple.

Or is it?

Because one of the biggest mistakes I see us Coaches make is not taking enough time to identify who in their market is a perfect fit for their offer.

AKA: Their low-hanging fruit client.

Often this is because previous “gurus” have said, “hey, put together this client avatar,” – but have given you no direction as to what type of client you should be basing that avatar on.

It’s akin to an exploring company picking a random piece of land in Nevada and hoping to strike gold.

It’s a risky, it’s time-consuming strategy – which is why many Coaches fail to attract the quality of leads they’re looking for.

So how do you do it?

How do you identify these low-hanging fruit clients?

Well, this is what I help a lot of my clients on inside The 15 Minute Client program.

However, I’ll give you a starting point…

You want to identify people in your market that *already* taking action.

Because if they’re already taking action it means they’re motivated.

It means this problem is important enough to give up their time.

And it almost always means it’s important enough for them to invest.

Let The Aussie Hermit give you an example to make this more clear:

Let’s pretend you’re a career coach that helps people find their “dream job.”

Well, you could base your avatar on someone who “hates” their job and feels “stuck.”

That’s one example – and it’s an example that will get you a lot of leads.

But someone who simply hates their job, feels stuck and is doing nothing about it isn’t the best prospect.

Sure they may opt in. But will they spend $3,000 or more on a program?

Doubtful.

Why?

Because if getting a dream job was important to them they’d already be doing something about it.

So if it were The Aussie Hermit, I’d base your avatar on someone who was already actively searching for a new job, but hadn’t been able to land one.

For me, I’d rather go after this prospect because I know if they’re actively searching for a role (by applying, doing job interviews, writing resumes etc) it obviously means they’re motivated.

And that’s the type of person that will opt in, but more importantly – book a call, buy and get results!

It’s a subtle difference in your avatar – but one that makes a huge impact.

(Something many marketing gurus fail to teach – because they’re not really gurus).

Bottom line:

The most important thing you can do before you craft your offer or create your website or build your funnel is to identify your low-hanging fruit client.

It will be the difference between you attracting people that either book calls or don’t book calls, or who are willing to pay high-ticket or not pay high-ticket.

With that being said…

This is literally the first step The Aussie Hermit helps you with inside The 15 Minute Client program.

And, even if you’re already in business or have marketing campaigns running, it’s still a step I highly recommend you take.

The reason being, as mentioned above, a simple tweak to the market you go after can have a gigantic effect on the quality of your leads.

Along with helping you identify your low-hanging fruit market, I show you how to package, price and position your offer in a way that makes that market excited to invest.

Then, of course, we setup your autopilot list building system to get that market onto your list.

Then, finally, The Ol’ Aussie Hermit shows you how to convert these high-quality leads by sending one email per day.

If this sounds like a program you think can help, put your name on the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay