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LUKE CHARLTON
(AKA: The Aussie Hermit)
Master of Marketing. Student of Persuasion. Drinker of Whiskey. Hermit.
Luke By The Numbers…
Age: 39
Years in Business: 12
Hours Studying Marketing/Persuasion: 12,000+
Total Spent on Advertising: $22,000,000+
Leads Generated: 500,000+
Emails Sent: 1 Billion+
Coaches Helped: 1,000+
Revenue Generated for Clients: $50,000,000+
iTunes U.S. Top 100 Marketing Podcast
What Industries Leaders are Saying About Luke…
"We're averaging 3 new apps per day from email & a good majority of them are solid. Based on our price point & conversions, email should add an extra 6 figures or so next month. Which we're very happy with”
8-Figure Coaches, Clients & Community
"Luke just consulted me on my messaging. I have been in the online marketing industry for years (Very successful) and worked with some of the biggest names. Luke DEFINITELY knows what he's talking about. He's very strategic, creative and insightful. If you're looking for the absolute best talent, you should be talking to Luke. Thanks Luke!”
-Jim Fortin
World's Foremost Authority on Subconscious Transformation
“Luke's copy has been responsible for millions in coaching sales for my clients. If you get a chance to learn from him, take it! I've even asked him to coach my high-level clients!"
World Leader in Online Advertising, Hornung Agency
"The reason I asked Luke to be featured in The 6-Figure Coach Magazine is because he’s always at the forefront of what’s working online to get coaching clients. If you’re coach or consultant looking for more clients, Luke’s the man you’ve got see”
Publisher & Owner 6-Figure Coach Magazine
“He's one of only a handful of people I trust to write copy for my clients and I've been in this game for over a decade! His ads just convert. If you want to grow your business online, see Luke. Now!”
7-Figure Ad Agency Owner, RFS Digital
“Through Luke’s help I’ve been able to take my mortgage coaching business from 0 to 7-figures in 18 months. Luke, I can’t thank you enough"
Australia's #1 Mortgage Coach, Mortgage Sales Mastery
“I’ve hired Luke to write copy for my agency many times, and every time he knocks it out of the park. Whether it’s an ad for a private boarding school, weight loss program, retail coaching, or Christian jewellery - his ads have converted in every niche he’s written for. Quite simply, he’s a master at making your marketing convert in any niche”
Leading Online Ad Agency Owner, Good Tree Agency
"We were hesitant to hire Luke because his fees are quite expensive. However, all that fear melted away when we saw hundreds of sales gushing into our business every day! Now, we think he’s the bargain of the century!”
Owners of Australia’s #1 Diet, SuperFastDiet.com
| Did you know… A coaching business doesn’t require a lot of tech to get to 7-figures. In fact, if you follow The Aussie Hermit’s daily email system, there are just 4 main tools you need. And the best part is, you can have them all for about $120/mo. If you want to know what they are, I reveal them inside my private forum… The Hermit Hole. When you log in simply search, “The Aussie Hermit’s Top 4 Tech Tools” (or, alternatively, you can find it under the “Tech Tools” label). Here’s the link to sign up if you haven’t (it’s free): https://TheHermitHole.com And here’s the link for existing members: https://app.sociallair.io/lair/thehermithole-0Ok8 Enjoy. -Luke Charlton The Hermit Hole, Somewhere Near Byron Bay |
A while back The Aussie Hermit received an unsolicited (AKA: SPAM email) from a “guru” promoting a webinar.
The headline of that webinar?
“How to Stop Being a Perfectionist About Your Marketing Videos”
And my first thought was… “Wow, that’s a terrible headline! Delete!”
Then my second thought was…
“Wait a minute… The Ol’ Aussie Hermit can turn this into a profitable lesson for my list!”
And so that’s why I’m writing to you today.
Let’s talk about why this headline is pretty average, and how I’d make it better.
So this expert has a webinar that shows Coaches how to create marketing videos.
And, he knows Coaches tend to re-do their videos over and over and over again because they’re not happy with each recording.
In other words – he knows they’re perfectionists.
And so he thinks a great headline would be…
“How to Stop Being a Perfectionist About Your Marketing Videos”
The problem with this angle, however, is that’s it goes against their identity of being a “perfectionist.”
(Or another way of saying that is, it goes against their limiting beliefs, believing that their video is never good enough)
This is like trying to walk through a brick wall.
It ain’t going to work.
Instead, you simply want to go around the brick wall.
Meaning…
You want to show them how they can still get to their goal even with those limiting beliefs.
For example, a better headline would have been something like…
“How to Create Profitable Marketing Videos in One Take”
Or…
“How to Create Profitable Marketing Videos in One Take Even If You’re a Perfectionist”
Notice the difference?
Notice how I’m not telling my prospect to stop being who they are.
I’m telling them they can get the result even if that perceived flaw/limiting belief is part of their personality.
Let’s take another, more obvious example…
Let’s pretend you’re a Coach who hates tech.
If that’s the case, I’m not going to write a headline like…
“How to Really Love Tech and Get Great at Tech So You Can Put Together This Client-Getting Funnel”
Instead, I’m going go around that limiting belief and say…
“How to Build This Simple Client-Getting Funnel Even If Even You’re Hopeless at Tech”
Or even better…
“How to Get Clients without Having to Set Up Any Tech”
Notice the difference?
Notice how I’m going around their limiting beliefs, and not against them?
So with your headlines, make sure you’re not asking them to be something they’re not, or do something they don’t want to do.
Instead, figure out how you can work around those perceived flaws to create a hook.
With that being said…
If you’ve been a Coach for even a little while you’re probably aware of how important headlines are.
After all, a lead magnet title (aka: headline) will get you subscribers…
An email offer (aka: headline) will get you appointments…
And an offer “promise” (aka: a headline) will get you buyers.
So getting your headlines right is critical to getting your online marketing campaigns converting.
Or another way of saying that is…
If you’re not getting clients it’s typically because your headlines aren’t resonating.
And this is why most of my coaching with clients revolves around critiquing their headlines.
When we make them clearer, stronger and more persuasive we see better results instantly (AKA: more opt ins, appointments and sales).
If that sounds like something you need help with, make sure to put your name on the 15 Minute Client program waitlist:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay
Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
Click the purple button, enter your details, and get the 9 email offers delivered to your inbox instantly>>>