Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
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LUKE CHARLTON
(AKA: The Aussie Hermit)
Master of Marketing. Student of Persuasion. Drinker of Whiskey. Hermit.
Luke By The Numbers…
Age: 39
Years in Business: 12
Hours Studying Marketing/Persuasion: 12,000+
Total Spent on Advertising: $22,000,000+
Leads Generated: 500,000+
Emails Sent: 1 Billion+
Coaches Helped: 1,000+
Revenue Generated for Clients: $50,000,000+
iTunes U.S. Top 100 Marketing Podcast
What Industries Leaders are Saying About Luke…
"We're averaging 3 new apps per day from email & a good majority of them are solid. Based on our price point & conversions, email should add an extra 6 figures or so next month. Which we're very happy with”
8-Figure Coaches, Clients & Community
"Luke just consulted me on my messaging. I have been in the online marketing industry for years (Very successful) and worked with some of the biggest names. Luke DEFINITELY knows what he's talking about. He's very strategic, creative and insightful. If you're looking for the absolute best talent, you should be talking to Luke. Thanks Luke!”
-Jim Fortin
World's Foremost Authority on Subconscious Transformation
“Luke's copy has been responsible for millions in coaching sales for my clients. If you get a chance to learn from him, take it! I've even asked him to coach my high-level clients!"
World Leader in Online Advertising, Hornung Agency
"The reason I asked Luke to be featured in The 6-Figure Coach Magazine is because he’s always at the forefront of what’s working online to get coaching clients. If you’re coach or consultant looking for more clients, Luke’s the man you’ve got see”
Publisher & Owner 6-Figure Coach Magazine
“He's one of only a handful of people I trust to write copy for my clients and I've been in this game for over a decade! His ads just convert. If you want to grow your business online, see Luke. Now!”
7-Figure Ad Agency Owner, RFS Digital
“Through Luke’s help I’ve been able to take my mortgage coaching business from 0 to 7-figures in 18 months. Luke, I can’t thank you enough"
Australia's #1 Mortgage Coach, Mortgage Sales Mastery
“I’ve hired Luke to write copy for my agency many times, and every time he knocks it out of the park. Whether it’s an ad for a private boarding school, weight loss program, retail coaching, or Christian jewellery - his ads have converted in every niche he’s written for. Quite simply, he’s a master at making your marketing convert in any niche”
Leading Online Ad Agency Owner, Good Tree Agency
"We were hesitant to hire Luke because his fees are quite expensive. However, all that fear melted away when we saw hundreds of sales gushing into our business every day! Now, we think he’s the bargain of the century!”
Owners of Australia’s #1 Diet, SuperFastDiet.com
| The other day, The Aussie Hermit’s 4-year-old daughter asked me to pass her a pair of scissors. Here’s how the conversation went: “Daddy, can you get me those scissors in the drawer?” “Why do you need those? These ones are very sharp.” “Mummy asked me to get them so she could use them.” “Ok, fair enough. Here you go. Just make sure you walk with them.” “Ok daddy.” Now, here’s what’s interesting about this… I had no intention of giving her these particular scissors as they are very big, very sharp, and very dangerous if not handled well (these are no kids scissors). However, because she gave me a good reason why (that being – her mother was using them and not her), I handed them over. Persuading someone to buy your program works the exact same way. If you don’t give them a strong reason *why* your methodology is the best way for them to get results, they won’t invest. This is yet another reason why The Aussie Hermit prefers sending regular emails as my main client attraction method vs a guru funnel. You see, with a typical guru funnel, you really only have one shot at explaining why your method is the best way. The reason why is – the very nature of a guru funnel is to take someone from “cold to sold” in a short amount of time. Therefore, you don’t have the luxury of giving all the reasons why your way is the best way. You have to choose one or two or if you’re lucky – 3 reasons. Because of that, you won’t be able to convince a large amount of people why they should sign up. (This is why guru funnels convert at a low percentage) Not so with email. You see, with email you have the luxury of follow up. And what that means is, you can send multiple emails and use each email as a different reason to explain why your method is the best method. For example… Yesterday, I spoke about how my daily email system is great because it gets you appointments that are “pre-sold” – that are much easier to close and don’t need you to be a sales expert or use sleazy sales tricks.” That’s a reason why. The day before I spoke about how choosing your market is the most important thing you need to do before even crafting your webinar – and how I help Coaches with that in my program. That’s a reason why. The day before that I spoke about the importance of headlines to getting prospects take the action you want them to today – and how I help Coaches with that too. That’s another reason why. Etc. The point is… With every new email you’re giving your prospect another reason why. And each why stacks on top of each other until one day the why is so strong they want to buy. Remember… Your prospect won’t buy unless they have a strong why. And, personally, I believe email allows you to create the strongest why among any other strategy (and why I believe it still continues to be the most profitable marketing medium around today). With that being said… If you’ve got a great program that you’d like to get a lot more clients buying, then maybe The Aussie Hermit can help? I have client-getting system called “The 15 Minute Client.” And, very simply – it shows you how to get clients sending one email per day. Along with that, I show you how to build your list on autopilot with paid ads (with a budget starting at just $30/day). That way, you no longer have to trawl through Facebook groups, or post tons of content that gets barely any views (let alone clients), or beg for referrals. If you’re interested, put your name on the waitlist here: https://The15MinuteClientWaitlist.com -Luke Charlton The Hermit Hole, Somewhere Near Byron Bay |
| True story: Back in the day when The Aussie Hermit was fresh out of year 12, I got a job in a sports store. (“Rebel Sport” for all the Aussies reading) And, often we’d get customers asking for a discount. Now, as a general employee, I had the authority to give a 10% discount on the spot for basically any item. However, my manager told me… “Luke, whenever someone asks for a discount don’t give it to them right away. Instead, tell them you’re going to ask the manager for them. Then simply walk out the back of the shop, sit around for 10 minutes, then walk back out to the customer and tell them… ‘Look I had to twist my manager’s arm for you, and he finally relented and said yes. He said I could you could have a 10% discount.’” (Yes, he really said this to me lol) This, of course, was to make the prospect feel like they got a really good deal. Like I’ve gone in to ‘bat’ for them. It was salesmanship. And, it worked. The problem was, it was fake. And I always felt weird doing it. Now you might argue, “Luke, it’s OK, it made them feel good. There was nothing unethical about it.” And you may be right. However, it’s these types of sales tricks that never sat well with me. And, it’s these types of sales tricks you see gurus teach all the time. I remember one of my mentors telling me that whenever I got on a phone call with a prospect, the very first thing I should say is… “Wow, I’m so glad I could make time for you today” lol. And this, of course, was designed to position me as a “busy expert” (even though I had literally zero clients at the time). So douchey. And again – it was these 1980’s sleazy tricks I never felt comfortable implementing. (Also because they never really worked. People are too educated these days and know exactly what you’re doing). All that changed, however, when I started selling via email. You see, when I started selling via email, all of a sudden the people I was speaking to already knew, liked and trusted me. Also, they knew I was an expert (because they’d been reading my emails), and they even knew about my program (because I’d been talking about it in my emails, too). In other words… They were a very high quality prospect that wanted to invest. And so, all of a sudden I didn’t need to do any of those weird sales tricks. Or even follow some sleazy sales script. Instead, I just treated it like a conversation to find out how (or if) I could help. And if I could? I mapped out a step-by-step plan and explained how we’d implement it together. And if we couldn’t’? I pointed them to other resources I thought could help. The result? My conversions went through the roof. The funny thing is – I notice this with pretty much all of my clients who get bookings from their email list. They have far higher conversion rates (even when they’re not natural at sales) because: A) Their prospects are much warmer, and… B) They follow a much looser sales framework that doesn’t require them to remember a script. Because of this, it’s a much more enjoyable experience all around. (Not to mention, much more effective) Anywho… I’ll leave you to ponder that lesson. If you’re looking for a system that gets you high-quality prospects booking in your calendar sending one email per day, that’s exactly what The Aussie Hermit teaches inside The 15 Minute Client program. To see if it’s a good fit, put your name on the waitlist here: https://The15MinuteClientWaitlist.com -Luke Charlton The Hermit Hole, Somewhere Near Byron Bay |
Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
Click the purple button, enter your details, and get the 9 email offers delivered to your inbox instantly>>>