Blog - Page 36 - Luke Charlton

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LUKE CHARLTON

(AKA: The Aussie Hermit)

Master of Marketing. Student of Persuasion. Drinker of Whiskey. Hermit.

Luke By The Numbers…

Age: 38

Years in Business: 11

Hours Studying Marketing/Persuasion: 12,000+

Total Spent on Advertising: $22,000,000+

Leads Generated: 500,000+

Emails Sent: 1 Billion+

Coaches Helped: 1,000+

Revenue Generated for Clients: $50,000,000+

iTunes U.S. Top 100 Marketing Podcast

What Industries Leaders are Saying About Luke…

"We're averaging 3 new apps per day from email & a good majority of them are solid. Based on our price point & conversions, email should add an extra 6 figures or so next month. Which we're very happy with”

-Landon & Stapes
8-Figure Coaches, Clients & Community

"Luke just consulted me on my messaging. I have been in the online marketing industry for years (Very successful) and worked with some of the biggest names. Luke DEFINITELY knows what he's talking about. He's very strategic, creative and insightful. If you're looking for the absolute best talent, you should be talking to Luke. Thanks Luke!”

-Jim Fortin
World's Foremost Authority on Subconscious Transformation

“Luke's copy has been responsible for millions in coaching sales for my clients. If you get a chance to learn from him, take it! I've even asked him to coach my high-level clients!"

-Jason Hornung
World Leader in Online Advertising, Hornung Agency

"The reason I asked Luke to be featured in The 6-Figure Coach Magazine is because he’s always at the forefront of what’s working online to get coaching clients. If you’re coach or consultant looking for more clients, Luke’s the man you’ve got see”

-Karl Bryan
Publisher & Owner 6-Figure Coach Magazine

“He's one of only a handful of people I trust to write copy for my clients and I've been in this game for over a decade! His ads just convert. If you want to grow your business online, see Luke. Now!”

-Rory Stern
7-Figure Ad Agency Owner, RFS Digital

“Through Luke’s help I’ve been able to take my mortgage coaching business from 0 to 7-figures in 18 months. Luke, I can’t thank you enough"

-Mark Blundell
Australia's #1 Mortgage Coach, Mortgage Sales Mastery

“I’ve hired Luke to write copy for my agency many times, and every time he knocks it out of the park. Whether it’s an ad for a private boarding school, weight loss program, retail coaching, or Christian jewellery - his ads have converted in every niche he’s written for. Quite simply, he’s a master at making your marketing convert in any niche”

-Matt Pshock
Leading Online Ad Agency Owner, Good Tree Agency

"We were hesitant to hire Luke because his fees are quite expensive. However, all that fear melted away when we saw hundreds of sales gushing into our business every day! Now, we think he’s the bargain of the century!”

-Victoria Black and Gen Davidson

Owners of Australia’s #1 Diet, SuperFastDiet.com

This tool replaces 1-on-1 coaching sessions

11 Jan 2023

Posted in Podcast

One of the biggest mistakes coaches make when selling their programs is assuming that adding more coaching sessions will make their program more valuable.

But that's actually far from the truth.

After 5 years of selling my own coaching program, The 15 Minute Client, I've actually removed content instead of adding to it.

Yet my clients are getting better results than ever before.

The same is true for my DFY agency.

That's because "extra coaching" isn't what makes a coaching program more valuable.

And there's one tool that's drastically increased the value of my programs...

... while also reducing my coaching sessions to almost zero.

I reveal this tool and how to use it in episode #196 of my 15 Minute Client podcast.

And in Part II, I go over the biggest time wasters in coaching sessions (and how to fix them ASAP).

Simply click your preferred platform podcast platform link below to listen now.

Here are some other episodes The Aussie Hermit has released over the last month that I think you'll also find super valuable:

#198 - A Common Split Testing Mistake

#197 - Offer Less Coaching Without Reducing Fees Part II

#195 - The Case Against Exclusion Audiences...

#193 - The Ultimate Goal Setting Formula Part 2...

#192 - The Ultimate Goal Setting Formula...

#191 - Client-Getting Content to Kick Off the New Year...

Plus much more.

To subscribe and listen now, simply click on your preferred podcast platform link here:

iTunes: https://podcasts.apple.com/us/podcast/the-15-minute-client-w-luke-charlton/id1626759879

Stitcher: https://www.stitcher.com/podcast/the-15-minute-client-w-luke-charlton

Spotify: https://open.spotify.com/show/4emZzXrAexiXurgYXxckXW

Enjoy!

-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay

How this coach 5xd his opt-in rate

05 Jan 2023

Posted in Podcast

Recently I launched a new lead magnet funnel for a DFY coaching client.

It’s a simple funnel that’s exactly what I consistently tell coaches to launch:

A short ad that links to a lead magnet opt-in page.

So when we launched?

The ad was doing well.

People were clicking through.

Yet they were costing him $20 per lead.

The problem? The opt-in rate for the landing page was at an abysmal 10%.

Normally I tell coaches to aim for 40-50% opt-in rates. If you’re anywhere below those numbers, it usually means something’s wrong with the page.

It took one look at his landing page to figure out why this was happening.

With that information, I made a single recommendation to him.

And once he implemented my recommendation…

… his opt-in rate jumped from 10% to 50%.

Want to know the one change he made to 5x his opt-in rate?

I reveal this in episode #194 of my 15 Minute Client podcast.