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LUKE CHARLTON
(AKA: The Aussie Hermit)
Master of Marketing. Student of Persuasion. Drinker of Whiskey. Hermit.
Luke By The Numbers…
Age: 38
Years in Business: 11
Hours Studying Marketing/Persuasion: 12,000+
Total Spent on Advertising: $22,000,000+
Leads Generated: 500,000+
Emails Sent: 1 Billion+
Coaches Helped: 1,000+
Revenue Generated for Clients: $50,000,000+
iTunes U.S. Top 100 Marketing Podcast
What Industries Leaders are Saying About Luke…
"We're averaging 3 new apps per day from email & a good majority of them are solid. Based on our price point & conversions, email should add an extra 6 figures or so next month. Which we're very happy with”
8-Figure Coaches, Clients & Community
"Luke just consulted me on my messaging. I have been in the online marketing industry for years (Very successful) and worked with some of the biggest names. Luke DEFINITELY knows what he's talking about. He's very strategic, creative and insightful. If you're looking for the absolute best talent, you should be talking to Luke. Thanks Luke!”
-Jim Fortin
World's Foremost Authority on Subconscious Transformation
“Luke's copy has been responsible for millions in coaching sales for my clients. If you get a chance to learn from him, take it! I've even asked him to coach my high-level clients!"
World Leader in Online Advertising, Hornung Agency
"The reason I asked Luke to be featured in The 6-Figure Coach Magazine is because he’s always at the forefront of what’s working online to get coaching clients. If you’re coach or consultant looking for more clients, Luke’s the man you’ve got see”
Publisher & Owner 6-Figure Coach Magazine
“He's one of only a handful of people I trust to write copy for my clients and I've been in this game for over a decade! His ads just convert. If you want to grow your business online, see Luke. Now!”
7-Figure Ad Agency Owner, RFS Digital
“Through Luke’s help I’ve been able to take my mortgage coaching business from 0 to 7-figures in 18 months. Luke, I can’t thank you enough"
Australia's #1 Mortgage Coach, Mortgage Sales Mastery
“I’ve hired Luke to write copy for my agency many times, and every time he knocks it out of the park. Whether it’s an ad for a private boarding school, weight loss program, retail coaching, or Christian jewellery - his ads have converted in every niche he’s written for. Quite simply, he’s a master at making your marketing convert in any niche”
Leading Online Ad Agency Owner, Good Tree Agency
"We were hesitant to hire Luke because his fees are quite expensive. However, all that fear melted away when we saw hundreds of sales gushing into our business every day! Now, we think he’s the bargain of the century!”
Owners of Australia’s #1 Diet, SuperFastDiet.com
For the past few weeks, The Aussie Hermit has been reviewing sales call recordings for one of his clients.
We were bringing him a ton of appointments…
But he had trouble closing new clients.
Before I even hit play on the first recording, I noticed something was off:
These recordings spanned between 1:45 to over 2 hours each.
For context, a sales call should run no longer than 45 minutes.
An hour at most.
Otherwise, you’re doing something wrong.
Now, can you guess what my client did wrong in these calls?
I had a hunch he was coaching his prospects on these calls.
Turns out, I was right.
And this approach was costing him the sale more often than not.
Because every time you speak on a sales call — other than asking questions…
You’re risking the sale.
Why?
Giving advice on a sales call can go one of two ways:
One:
Your prospect likes what they hear.
No harm done.
Two:
Your prospect has already tried your suggestion.
Now you’ve eroded their trust by suggesting something that isn’t new to them.
But what about toward the end of a call?
When you’re giving a high-level overview and pitching your program?
At that point, of course, you must speak.
But you can still come across the same pitfalls if you’re not careful.
I reveal how to avoid those pitfalls and increase your chances of closing in episode #250 of The 15 Minute Client Podcast.
Simply click your preferred podcast platform link below to listen now.
Here are some other episodes The Aussie Hermit released over the last month that I think you'll also find super valuable:
249 - Why Skeptics Make The Best Clients
248 - A Sales Mistake New & Established Coaches Make
247 - Qualified Appointments Is Not The Goal Of Advertising
246 - Why You Don't Want To Be Closing Over 50%
245 - Watch Me Pitch Live
244 - Why All-In-One Tech Platforms Are Dangerous
Plus much more.
To subscribe and listen now, simply click on your preferred podcast platform link here:
iTunes: https://podcasts.apple.com/us/podcast/the-15-minute-client-w-luke-charlton/id1626759879
Stitcher: https://www.stitcher.com/podcast/the-15-minute-client-w-luke-charlton
Spotify: https://open.spotify.com/show/4emZzXrAexiXurgYXxckXW
Enjoy!
-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay
Last week The Aussie Hermit spoke to a DFY client who was worried about his advertising campaigns.
For context, I launched his ads last February.
And they’re currently generating impressive results.
The problem?
He wasn’t happy about the unqualified appointments coming through.
Now…
This isn’t uncommon in Coaches who run ads.
But here’s what I told him:
Getting qualified appointments should *not* be the goal of your ad campaigns.
And I know this sounds a little bit counterintuitive.
If you're not getting qualified appointments...
How will you make money?
Well, this mindset is what actually stops coaches from creating profitable ad campaigns.
So...
What should you be focused on instead?
That's exactly what I reveal in episode #247 of the 15 Minute Client Podcast.
And when you listen...
You'll understand the true purpose of your ad campaigns.
Simply click your preferred podcast platform link below to listen now.
Here are some other episodes The Aussie Hermit released over the last month that I think you'll also find super valuable:
#250 - Stop Coaching On Your Sales Calls
#249 - Why Skeptics Make The Best Clients
#248 - A Sales Mistake New & Established Coaches Make
#246 - Why You Don't Want To Be Closing Over 50%
#245 - Watch Me Pitch Live
#242 - 3 More Ways To Increase Show Up Rate
Plus much more.
To subscribe and listen now, simply click on your preferred podcast platform link here:
iTunes: https://podcasts.apple.com/us/podcast/the-15-minute-client-w-luke-charlton/id1626759879
Stitcher: https://www.stitcher.com/podcast/the-15-minute-client-w-luke-charlton
Spotify: https://open.spotify.com/show/4emZzXrAexiXurgYXxckXW
Enjoy!
-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay
Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
Click the purple button, enter your details, and get the 9 email offers delivered to your inbox instantly>>>