Want to know why economic downturns are the best time to double down on your marketing efforts?

There’s no better way to illustrate this than with the Dot Com bubble.

At the height of this craze, 9/11 made it all come crashing down.

Startups panicked and laid off their entire marketing departments.

But one savvy marketer took this as an opportunity.

She rolled up her sleeves…

Hired all the marketing rockstars she knew who had just lost their cushy jobs…

And launched her own marketing and branding agency.

21 years later she’s worked with global brands such as Colgate, Delta Airlines, The New York Times, Sundance Film Festival, and top-tier VC firms.

I’m talking about Paige Arnof-Fenn of Mavens & Moguls.

And 10 minutes from now…

She’s speaking with none other than Yours Hermity for today’s episode of The 6-Figure Coaches Show.

Here’s what you’ll learn when you catch this episode:

— How to reduce your ad spend without losing revenue using niches

— The low-budget method to perform effective market research

— What coaches must avoid when building a brand on multiple social media platforms

— The key to attracting high-paying clients with a new coaching brand

— Why experienced coaches (not just newcomers) should refresh their positioning

— How Paige uses guest blogging to presell her clients

Plus much more, including:

— The exact strategy Paige used to land her first high-paying clients

With that being said…

The episode goes live at 1pm PT/4pm ET (just 10 minutes away) and you can watch it for free inside The Hermit Hole:

https://TheHermitHole.com

-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay
21/05/2023

P.S. If you prefer to listen to the episodes, you can do so via your preferred podcast platform below:

iTunes: https://podcasts.apple.com/us/podcast/6-figure-coaches-with-luke-charlton/id1661587215

Spotify: https://open.spotify.com/show/1HW4BmbY62J0Q6d5nmC8s1

Stitcher: https://www.stitcher.com/show/1049995

Note: Today’s latest episode will be published on the above audio podcast platforms in 1 week.

For the past few weeks, The Aussie Hermit has been reviewing sales call recordings for one of his clients.

We were bringing him a ton of appointments…

But he had trouble closing new clients.

Before I even hit play on the first recording, I noticed something was off:

These recordings spanned between 1:45 to over 2 hours each.

For context, a sales call should run no longer than 45 minutes.

An hour at most.

Otherwise, you’re doing something wrong.

Now, can you guess what my client did wrong in these calls?

I had a hunch he was coaching his prospects on these calls.

Turns out, I was right.

And this approach was costing him the sale more often than not.

Because every time you speak on a sales call — other than asking questions…

You’re risking the sale.

Why?

Giving advice on a sales call can go one of two ways:

One:

Your prospect likes what they hear.

No harm done.

Two:

Your prospect has already tried your suggestion.

Now you’ve eroded their trust by suggesting something that isn’t new to them.

But what about toward the end of a call?

When you’re giving a high-level overview and pitching your program?

At that point, of course, you must speak.

But you can still come across the same pitfalls if you’re not careful.

I reveal how to avoid those pitfalls and increase your chances of closing in episode #250 of The 15 Minute Client Podcast.

Simply click your preferred podcast platform link below to listen now.

Here are some other episodes The Aussie Hermit released over the last month that I think you’ll also find super valuable:

249 – Why Skeptics Make The Best Clients

248 – A Sales Mistake New & Established Coaches Make

247 – Qualified Appointments Is Not The Goal Of Advertising

246 – Why You Don’t Want To Be Closing Over 50%

245 – Watch Me Pitch Live

244 – Why All-In-One Tech Platforms Are Dangerous

Plus much more.

To subscribe and listen now, simply click on your preferred podcast platform link here:

iTunes: https://podcasts.apple.com/us/podcast/the-15-minute-client-w-luke-charlton/id1626759879

Stitcher: https://www.stitcher.com/podcast/the-15-minute-client-w-luke-charlton

Spotify: https://open.spotify.com/show/4emZzXrAexiXurgYXxckXW

Enjoy!

-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay