The other day, The Aussie Hermit was speaking to a Coach on the phone about her funnel.

The reason?

She was looking for help on how to make it convert.

So I asked her some questions…

I examined her approach…

And then I laid out a plan for her to launch it so that she could get to her goal of 6 qualified appointments every week.

The result?

We’ll have to wait and see!

But there was one point when I was laying out the plan she said something to yours truly that really struck me.

Something you don’t hear from Coaches…

And something that’s a key component to becoming a super successful Coach and Consultant.

That thing she said?

“I don’t expect this to work first go”

Meaning…

She doesn’t expect her funnel to work (AKA: bring in clients) when she first launches it.

So why is this such a big deal?

Because she has completely low expectations about her results – and that’s the type of mindset you want for success.

Let the ol’ Aussie Hermit explain…

You see, most Coaches and Consultants approach their funnels and marketing campaigns the exact opposite. They expect that it should work the first time they launch it (or close to). After all, they’ve spent so much time choosing their niche…

Crafting their offer…

Creating their lead magnet…

Recording their videos…

Setting up all the tech…

Writing their Facebook ads…

And learning how to launch it all.

That’s a lot of effort, right?

Absolutely.

And because of that, they believe the funnel should work first go.

BIG mistake.

Why?

Because almost always funnels and marketing campaigns don’t work first go!

(Yes. Even for the top marketers on the planet)

They have completely unrealistic exceptions.

So what happens when it inevitably doesn’t work after all these weeks (and sometimes months) of effort?

They’re completely devastated.

And you know what happens next?

Well, often they move onto the next ‘bright shiny marketing object’ the latest “guru” is peddling only to be disappointed (again) when their magic bullet solution doesn’t work first go!

It’s a terrible cycle.

And one I knew well for many years.

The good news is, it can be avoided with the right mindset…

And that mindset is to have completely LOW exceptions.

When you go into a campaign expecting it to do poorly, what do you think your mindset will be like when it inevitably does poorly?

Do you think you’ll be completely devastated?

Or…

Do you think you’ll be pretty indifferent? Neither sad nor happy.

The latter, right?

Because that’s what you expect.

And when you’re the latter, do you think you’ll be more inclined to move forward and continue to take action on your funnel?

Absolutely!

So one of the key secrets to success is low exceptions, not high.

Use this mindset in your next campaign and watch your motivation (and results) transform for the better!

With that being said, lets get down to some business…

Are you looking for more high paying clients?

If so, then maybe it’s time you discovered the same 15 minute per day client-getting strategy the aforementioned Coach and I discussed on the call.

For all the details, skip on over to this link:

https://The15MinuteClient.com

-Luke Charlton
Location: The Man Cave

You hear it often.

“Gurus” advocate it.

Coaches perpetuate it.

But, it’s the most stupid approach to marketing out there.

What is it?

Giving valuable content without pitching.

You’ve heard them tell you…

“When they enter your email list, you should give really good content/value for a few days to “warm them up,” and “build the relationship””

Here’s why this is completely, utterly, stupid…

Imagine you’ve got a toothache. Not just any toothache. A real stinker. This thing feels like someone has got a jackhammer to your jaw. Your whole head is in crippling pain. You can hardly concentrate. Barely able to see straight.

You need relief.

So, what do you do?

You head down to the drug store to get that relief.

You walk up to the counter. You ask for the strongest pain killer they’ve got. To which the clerk replies…

“Oh sorry. We’re not selling anything today. What we’re doing instead is educating our customers on the importance of pain relief. We call this our “value only” day.”

What would you?

You’d promptly leave and go to a drug store that would sell you the drugs you’re after!

And this is why giving value only, without selling your product/program is so frikken stoopid.

You’ve got a solution to relieve your prospects of pain in their marriage, business, career, health etc.

And so by not offering that solution every time you’re delivering content – you’re doing them a disservice.

You’re doing them harm.

Just like the drug store clerk and his “value only” days.

Why would you hold back a solution you know can help your prospects?

To me, that just doesn’t make any sense.

To me, that just sends your prospects to the competition (that usually have WORSE products) who are willing to sell – who are willing to provide a solution.

So the question is:

If they’re going to buy anyway – who do you want them to buy from? You? Or them?

More:

Now, am I advocating you constantly pitch without giving value? Of course not. There are ways to pitch your program/product every day – to give them an opportunity to get that relief every day – without being obnoxious, douchey, or ‘salesy.’

Take, for example, my daily emails.

In every single email I have a call to action link to my 15 Minute Client program.

I sell in every email without guilt or hesitation because I know my solution can help your business grow – drastically. And so I want to make sure you have access to that solution, when you need it.

But along with that call to action, I also deliver value. Just like this email. I deliver value first, then I have a call to action to The 15 Minute Client program.

So the message is:

Just because you make a point of selling in everything you do, doesn’t mean you can’t provide value.

Forget about all that B.S. that you have to “warm up” prospects before you let them know about your solution. Because as Jay Abraham says – “If you truly believe that what you have is useful and valuable to your clients, then you have a moral obligation to try to serve them in every way possible.” And that includes telling them about your service – your solution – every damn day from the moment they get on your list.

With that being said, now it’s my turn to deliver on my moral and ethical duty for today:

If you want a program that shows you how to attract clients every week who are ready to sign up to your programs before you every speak to them (how to do that sending just one, 15 minute email per day) then it’s time you checked out The 15 Minute Client program.

For all the details, swing on over to this link:

https://The15MinuteClient.com

-Luke Charlton
Location: The Man Cave