You hear it often.

“Gurus" advocate it.

Coaches perpetuate it.

But, it’s the most stupid approach to marketing out there.

What is it?

Giving valuable content without pitching.

You’ve heard them tell you…

“When they enter your email list, you should give really good content/value for a few days to “warm them up,” and “build the relationship””

Here’s why this is completely, utterly, stupid…

Imagine you’ve got a toothache. Not just any toothache. A real stinker. This thing feels like someone has got a jackhammer to your jaw. Your whole head is in crippling pain. You can hardly concentrate. Barely able to see straight.

You need relief.

So, what do you do?

You head down to the drug store to get that relief.

You walk up to the counter. You ask for the strongest pain killer they’ve got. To which the clerk replies…

“Oh sorry. We’re not selling anything today. What we’re doing instead is educating our customers on the importance of pain relief. We call this our “value only” day.”

What would you?

You’d promptly leave and go to a drug store that would sell you the drugs you’re after!

And this is why giving value only, without selling your product/program is so frikken stoopid.

You’ve got a solution to relieve your prospects of pain in their marriage, business, career, health etc.

And so by not offering that solution every time you’re delivering content - you’re doing them a disservice.

You’re doing them harm.

Just like the drug store clerk and his “value only” days.

Why would you hold back a solution you know can help your prospects?

To me, that just doesn’t make any sense.

To me, that just sends your prospects to the competition (that usually have WORSE products) who are willing to sell - who are willing to provide a solution.

So the question is:

If they’re going to buy anyway - who do you want them to buy from? You? Or them?

More:

Now, am I advocating you constantly pitch without giving value? Of course not. There are ways to pitch your program/product every day - to give them an opportunity to get that relief every day - without being obnoxious, douchey, or ‘salesy.’

Take, for example, my daily emails.

In every single email I have a call to action link to my 15 Minute Client program.

I sell in every email without guilt or hesitation because I know my solution can help your business grow - drastically. And so I want to make sure you have access to that solution, when you need it.

But along with that call to action, I also deliver value. Just like this email. I deliver value first, then I have a call to action to The 15 Minute Client program.

So the message is:

Just because you make a point of selling in everything you do, doesn’t mean you can’t provide value.

Forget about all that B.S. that you have to “warm up” prospects before you let them know about your solution. Because as Jay Abraham says - “If you truly believe that what you have is useful and valuable to your clients, then you have a moral obligation to try to serve them in every way possible.” And that includes telling them about your service - your solution - every damn day from the moment they get on your list.

With that being said, now it’s my turn to deliver on my moral and ethical duty for today:

If you want a program that shows you how to attract clients every week who are ready to sign up to your programs before you every speak to them (how to do that sending just one, 15 minute email per day) then it’s time you checked out The 15 Minute Client program.

For all the details, swing on over to this link:

https://The15MinuteClient.com

-Luke Charlton
Location: The Man Cave

In so many self-help books they say to visualise what your “perfect day” would look like.

The idea being, the clearer you are about it, the more chance you have of attaining it.

Makes sense (I think).

Well, after years of working at it, I believe I’ve figured it out!

I’ve finally discovered The Perfect Day!

And so without further ado, here’s The Aussie Hermit’s Perfect Day in all it’s solitudinous glory:

First, I wake up and go to the gym in my garage… alone.

Then, I take a long drive in my car… alone.

Then, I go read a book at my favourite cafe… alone.

Then, I drive down to the city to get a massage… alone.

Then, I walk on over to my favourite steakhouse and eat lunch… alone.

From there, I stroll over to the local cinema and watch a movie… alone.

And after that?

Well, it’s time to retire into dank, dark recesses of The Man-Cave to do what The Aussie Hermit does best…

Smoke a cigar, sip whisky, and stroke my thick, bushy, black beard while watching conspiracy theory videos on YouTube… ALONE!

Is that not the most beautiful day you’ve ever seen!?

I’m getting goose pimples just thinking about it.

Feel free to steal this, by the way.

I won’t even charge you for it.

I simply had to share it with my young Hermites because it’s just too good to keep to myself.

With that being said, the next question then becomes…

How do you actually implement it?

Is this perfect day even possible?

Well, the good news is - for The Aussie Hermit, it is!

You see, I’ve built my business in a way where I can get all my marketing done in just 15 minutes per day. And because of that, I have a lot of time to spend my days exactly as described above. Now, you may not want to spend your day in such extreme solitude as The Aussie Hermit (don’t know why), BUT, you may like to spend your days with complete freedom to do what you want, the way you want.

If that’s the case, it’s probably time you check out my daily email system.

It will help you get a consistent flow of clients who are ready to buy before you ever speak to them in just a few minutes per day.

For all the details, drive on over to this link:

https://The15MinuteClient.com

-Luke Charlton
Location: The Man Cave