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LUKE CHARLTON

(AKA: The Aussie Hermit)

Master of Marketing. Student of Persuasion. Drinker of Whiskey. Hermit.

Luke By The Numbers…

Age: 39

Years in Business:  12

Hours Studying Marketing/Persuasion:  12,000+

Total Spent on Advertising: $22,000,000+

Leads Generated: 500,000+

Emails Sent: 1 Billion+

Coaches Helped: 1,000+

Revenue Generated for Clients: $50,000,000+

iTunes U.S. Top 100 Marketing Podcast

What Industries Leaders are Saying About Luke…

"We're averaging 3 new apps per day from email & a good majority of them are solid. Based on our price point & conversions, email should add an extra 6 figures or so next month. Which we're very happy with”

-Landon & Stapes
8-Figure Coaches, Clients & Community

"Luke just consulted me on my messaging. I have been in the online marketing industry for years (Very successful) and worked with some of the biggest names. Luke DEFINITELY knows what he's talking about. He's very strategic, creative and insightful. If you're looking for the absolute best talent, you should be talking to Luke. Thanks Luke!”

-Jim Fortin
World's Foremost Authority on Subconscious Transformation

“Luke's copy has been responsible for millions in coaching sales for my clients. If you get a chance to learn from him, take it! I've even asked him to coach my high-level clients!"

-Jason Hornung
World Leader in Online Advertising, Hornung Agency

"The reason I asked Luke to be featured in The 6-Figure Coach Magazine is because he’s always at the forefront of what’s working online to get coaching clients. If you’re coach or consultant looking for more clients, Luke’s the man you’ve got see”

-Karl Bryan
Publisher & Owner  6-Figure Coach Magazine

“He's one of only a handful of people I trust to write copy for my clients and I've been in this game for over a decade! His ads just convert. If you want to grow your business online, see Luke. Now!”

-Rory Stern
7-Figure Ad Agency Owner, RFS Digital

“Through Luke’s help I’ve been able to take my mortgage coaching business from 0 to 7-figures in 18 months. Luke, I can’t thank you enough"

-Mark Blundell
Australia's #1 Mortgage Coach, Mortgage Sales Mastery

“I’ve hired Luke to write copy for my agency many times, and every time he knocks it out of the park. Whether it’s an ad for a private boarding school, weight loss program, retail coaching, or Christian jewellery - his ads have converted in every niche he’s written for. Quite simply, he’s a master at making your marketing convert in any niche”

-Matt Pshock
Leading Online Ad Agency Owner, Good Tree Agency

"We were hesitant to hire Luke because his fees are quite expensive. However, all that fear melted away when we saw hundreds of sales gushing into our business every day! Now, we think he’s the bargain of the century!

-Victoria Black and Gen Davidson

Owners of Australia’s #1 Diet, SuperFastDiet.com

The shortcut to becoming a highly paid guru?

11 May 2020
Posted in

Want to know how to become a highly paid guru?

Here’s a “shortcut” a Facebook friend posted on his page the other day:

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HOW TO BECOME A HIGHLY PAID GURU:

1: Read a book on your subject of choice.
2: Claim yourself to be an expert on said subject.
3: Sell a coaching program or mastermind for $20,000 to someone who wants to become a guru at said subject.

Seems to be how it works these days…

Wha’d’ya think?

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Funny.

And, also a little sad – because it’s so true!

Every day thousands enter the coaching and consulting market proclaiming they’re an “expert.” But are they really? For the majority – hell no. The only experience most have is getting a result for themselves (and even then, most can’t do that! Ever notice how many teach what they need themselves? Like, for example, how Coaches who teach relationships often need relationship help? Scary!).

And what about proof what they have works? Any case studies?

Ha! Forget about it.

And yet, these “experts” head on out into the market making huge claims, selling high priced packages, and go on to make massive fools of themselves.

And who does it hurt?

All of us, that’s who.

This is why skepticism is at an all time high in our industry (and why you’re probably finding it harder than ever to convert your traffic and leads into clients).

The solution?

Simple…

Don’t pretend to be an expert when you’re not.

Don’t sell high-ticket programs when you don’t have any case studies.

And don’t make claims you can’t back up.

Is this really that hard?

Now, what happens if you have a great solution that you think can really help people?

Once again, the answer is simple…

(And this is what The Aussie Hermit advises to his clients who are new to the industry or are launching a new program/course)

DON’T sell it as a high-ticket program.

DO go get some case studies to prove what you have works.

Specifically…

Go help a small group of people for free (or a big discount), get great results with them to prove to the market that what you have works, and then build your business off the back of those case studies.

Again, this is not rocket surgery.

But most don’t want to hear this because they believe it’s the LONG way to get the clients and income they want.

Yet, it’s actually the FAST why.

Here’s why…

If you try to LIE your way to clients (by promising things you know you can’t deliver on), you’re going to find it hard to sign them. This is why so many Coaches and Consultants suck at selling. They’re fraudsters. And they know this. So they self-sabotage on the call and often lose the sale (which causes them to spin their wheels for YEARS before they get traction).

But do you know who the Coaches and Consultants are that kick butt in sales?

No, it’s not those with the “perfect” sales script.

Sure, a sale script helps – but not if you’re selling BS (because you self-sabotage).

The Coaches and Consultants who kick butt in selling are those who are confident what they have can deliver the result. When you enter a conversation with complete certainty that you know you can deliver for the person you’re speaking to, it’s magic how all objections virtually melt away.

The reason?

Well, it’s as Tony Robbins says…

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“The person with the most certainty in an argument will always win”

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So if you want to build your business the FAST way, go get some case studies (by working for FREE) that proves to the market you can get results, but most importantly…

That proves to YOU that you can get results.

Because when you can prove to yourself that you can get the results you’re promising, your confidence goes up, your certainty goes up, and guess what?

Your sales conversions go up too!

With that being said…

If you already have a proven offer that’s works, and you simply want to get it into more of your prospects hands, then maybe my 15 per day marketing system can help.

All you need is a list (doesn’t have to be that big), and the ability to use your brain for 15 minutes per day.

For all the details, hop on over to this link:

https://The15MinuteClient.com

-Luke Charlton
Location: The Man Cave

How to get away with a pitch every day

10 May 2020
Posted in

Ever see that movie Red Sparrow?

Recently, The Aussie Hermit took to The Man Cave to watch it.

And, you know what?

Even though I’m not being a huge fan of Jennifer Lawrence (she’s basically the same character in every movie), I quite enjoyed it.

Definitely worth a peek.

However, be warned…

If you’re not inclined to watch torture on screen, there’s a bit of that in this movie.

Horrific.

For example, there’s this one scene where they take a ‘skin grafter’ (that literally peels off skin) and… well…

You get the picture.

Then there’s another scene where they bludgeon Jennifer Lawrence over her arms, legs, jaw, and head with a baton.

They show it all.

Gruesome stuff.

And, as I was watching these scenes in dank, dark halls of The Man Cave, squirming on my throne, it took me back to a time when I was first began as a Coach.

A time where I signed up to all these “guru” email lists – only to be “bludgeoned” over the head like Jennifer Lawrence – with pitch after pitch for their crappy programs.

Does this approach work?

Sure, if you’re getting thousands of email subscribers each day.

If that’s you, you can afford to pitch constantly because there are so many new people coming onto your list that the unsubscribes won’t matter.

You’ll still get buyers.

But if that’s not you?

What if you have a tiny list… or you simply don’t want to bludgeon your list over the head with sleazy pitches every day?

Well, the good news is – you don’t have to.

Take The Aussie Hermit’s approach, for example.

I pitch every day, but I don’t do it obnoxiously, forcefully, or violently.

I do it with finesse.

I do it with grace.

And, I do it in a way where my list welcomes it.

Where they enjoy it.

This is the type of pitch you can do every day, without getting tons of unsubscribes, SPAM complaints, or any angry emails (I’ve never had one). But most importantly – it’s the type of pitch you can do each day where you can make lots of sales.

The secret of this pitch is to send emails your prospects actually look forward to reading.

Do that, and you can never pitch too much.

For example – never, not once, have I had a complaint for “too much pitching.” Yet, I pitch every day.

And the truth is – you can, too.

You can pitch every day just like this without being annoying or ‘salesy.’ And let’s be honest – you do have to pitch. It’s a part of being in business. If you’re not pitching you’re doing your prospect a disservice because it means you’re withholding help. The help they so desperately need to lose weight, repair their marriage, save their business etc.

So the question is not – “should I pitch each day?”

But… “How should I pitch each day?”

And so the question then becomes…

Do you want to bludgeon them?

Or do you want to do it in a way where they enjoy it?

If you’ve chosen the former, I can’t help you.

However, if the latter is what you want, then that’s exactly what I show you how to do in The 15 Minute Client daily email program.

For more details on how this system will help you graciously pitch (and attract) high paying clients sending just one, 15-minute email each day, head on over to this link:

https://The15MinuteClient.com

-Luke Charlton
Location: The Man Cave

Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free

Click the purple button, enter your details, and get the 9 email offers delivered to your inbox instantly>>>