Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free

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Luke 500x500

LUKE CHARLTON

(AKA: The Aussie Hermit)

Master of Marketing. Student of Persuasion. Drinker of Whiskey. Hermit.

Luke By The Numbers…

Age: 38

Years in Business:  11

Hours Studying Marketing/Persuasion:  12,000+

Total Spent on Advertising: $22,000,000+

Leads Generated: 500,000+

Emails Sent: 1 Billion+

Coaches Helped: 1,000+

Revenue Generated for Clients: $50,000,000+

iTunes U.S. Top 100 Marketing Podcast

What Industries Leaders are Saying About Luke…

"We're averaging 3 new apps per day from email & a good majority of them are solid. Based on our price point & conversions, email should add an extra 6 figures or so next month. Which we're very happy with”

-Landon & Stapes
8-Figure Coaches, Clients & Community

"Luke just consulted me on my messaging. I have been in the online marketing industry for years (Very successful) and worked with some of the biggest names. Luke DEFINITELY knows what he's talking about. He's very strategic, creative and insightful. If you're looking for the absolute best talent, you should be talking to Luke. Thanks Luke!”

-Jim Fortin
World's Foremost Authority on Subconscious Transformation

“Luke's copy has been responsible for millions in coaching sales for my clients. If you get a chance to learn from him, take it! I've even asked him to coach my high-level clients!"

-Jason Hornung
World Leader in Online Advertising, Hornung Agency

"The reason I asked Luke to be featured in The 6-Figure Coach Magazine is because he’s always at the forefront of what’s working online to get coaching clients. If you’re coach or consultant looking for more clients, Luke’s the man you’ve got see”

-Karl Bryan
Publisher & Owner  6-Figure Coach Magazine

“He's one of only a handful of people I trust to write copy for my clients and I've been in this game for over a decade! His ads just convert. If you want to grow your business online, see Luke. Now!”

-Rory Stern
7-Figure Ad Agency Owner, RFS Digital

“Through Luke’s help I’ve been able to take my mortgage coaching business from 0 to 7-figures in 18 months. Luke, I can’t thank you enough"

-Mark Blundell
Australia's #1 Mortgage Coach, Mortgage Sales Mastery

“I’ve hired Luke to write copy for my agency many times, and every time he knocks it out of the park. Whether it’s an ad for a private boarding school, weight loss program, retail coaching, or Christian jewellery - his ads have converted in every niche he’s written for. Quite simply, he’s a master at making your marketing convert in any niche”

-Matt Pshock
Leading Online Ad Agency Owner, Good Tree Agency

"We were hesitant to hire Luke because his fees are quite expensive. However, all that fear melted away when we saw hundreds of sales gushing into our business every day! Now, we think he’s the bargain of the century!

-Victoria Black and Gen Davidson

Owners of Australia’s #1 Diet, SuperFastDiet.com

How to get away with a pitch every day

10 May 2020
Posted in

Ever see that movie Red Sparrow?

Recently, The Aussie Hermit took to The Man Cave to watch it.

And, you know what?

Even though I'm not being a huge fan of Jennifer Lawrence (she’s basically the same character in every movie), I quite enjoyed it.

Definitely worth a peek.

However, be warned…

If you’re not inclined to watch torture on screen, there’s a bit of that in this movie.

Horrific.

For example, there’s this one scene where they take a ‘skin grafter’ (that literally peels off skin) and… well…

You get the picture.

Then there’s another scene where they bludgeon Jennifer Lawrence over her arms, legs, jaw, and head with a baton.

They show it all.

Gruesome stuff.

And, as I was watching these scenes in dank, dark halls of The Man Cave, squirming on my throne, it took me back to a time when I was first began as a Coach.

A time where I signed up to all these “guru” email lists - only to be “bludgeoned” over the head like Jennifer Lawrence - with pitch after pitch for their crappy programs.

Does this approach work?

Sure, if you’re getting thousands of email subscribers each day.

If that’s you, you can afford to pitch constantly because there are so many new people coming onto your list that the unsubscribes won’t matter.

You’ll still get buyers.

But if that’s not you?

What if you have a tiny list… or you simply don’t want to bludgeon your list over the head with sleazy pitches every day?

Well, the good news is - you don’t have to.

Take The Aussie Hermit's approach, for example.

I pitch every day, but I don’t do it obnoxiously, forcefully, or violently.

I do it with finesse.

I do it with grace.

And, I do it in a way where my list welcomes it.

Where they enjoy it.

This is the type of pitch you can do every day, without getting tons of unsubscribes, SPAM complaints, or any angry emails (I’ve never had one). But most importantly - it’s the type of pitch you can do each day where you can make lots of sales.

The secret of this pitch is to send emails your prospects actually look forward to reading.

Do that, and you can never pitch too much.

For example - never, not once, have I had a complaint for “too much pitching.” Yet, I pitch every day.

And the truth is - you can, too.

You can pitch every day just like this without being annoying or ‘salesy.’ And let’s be honest - you do have to pitch. It’s a part of being in business. If you’re not pitching you’re doing your prospect a disservice because it means you’re withholding help. The help they so desperately need to lose weight, repair their marriage, save their business etc.

So the question is not - “should I pitch each day?”

But… “How should I pitch each day?”

And so the question then becomes…

Do you want to bludgeon them?

Or do you want to do it in a way where they enjoy it?

If you’ve chosen the former, I can’t help you.

However, if the latter is what you want, then that’s exactly what I show you how to do in The 15 Minute Client daily email program.

For more details on how this system will help you graciously pitch (and attract) high paying clients sending just one, 15-minute email each day, head on over to this link:

https://The15MinuteClient.com

-Luke Charlton
Location: The Man Cave

The success secret of "low-expectations"

09 May 2020
Posted in

The other day, The Aussie Hermit was speaking to a Coach on the phone about her funnel.

The reason?

She was looking for help on how to make it convert.

So I asked her some questions…

I examined her approach…

And then I laid out a plan for her to launch it so that she could get to her goal of 6 qualified appointments every week.

The result?

We’ll have to wait and see!

But there was one point when I was laying out the plan she said something to yours truly that really struck me.

Something you don’t hear from Coaches…

And something that’s a key component to becoming a super successful Coach and Consultant.

That thing she said?

“I don’t expect this to work first go”

Meaning…

She doesn’t expect her funnel to work (AKA: bring in clients) when she first launches it.

So why is this such a big deal?

Because she has completely low expectations about her results - and that’s the type of mindset you want for success.

Let the ol’ Aussie Hermit explain…

You see, most Coaches and Consultants approach their funnels and marketing campaigns the exact opposite. They expect that it should work the first time they launch it (or close to). After all, they’ve spent so much time choosing their niche…

Crafting their offer…

Creating their lead magnet…

Recording their videos…

Setting up all the tech…

Writing their Facebook ads…

And learning how to launch it all.

That’s a lot of effort, right?

Absolutely.

And because of that, they believe the funnel should work first go.

BIG mistake.

Why?

Because almost always funnels and marketing campaigns don’t work first go!

(Yes. Even for the top marketers on the planet)

They have completely unrealistic exceptions.

So what happens when it inevitably doesn’t work after all these weeks (and sometimes months) of effort?

They’re completely devastated.

And you know what happens next?

Well, often they move onto the next ‘bright shiny marketing object’ the latest “guru” is peddling only to be disappointed (again) when their magic bullet solution doesn’t work first go!

It’s a terrible cycle.

And one I knew well for many years.

The good news is, it can be avoided with the right mindset…

And that mindset is to have completely LOW exceptions.

When you go into a campaign expecting it to do poorly, what do you think your mindset will be like when it inevitably does poorly?

Do you think you’ll be completely devastated?

Or…

Do you think you’ll be pretty indifferent? Neither sad nor happy.

The latter, right?

Because that’s what you expect.

And when you’re the latter, do you think you’ll be more inclined to move forward and continue to take action on your funnel?

Absolutely!

So one of the key secrets to success is low exceptions, not high.

Use this mindset in your next campaign and watch your motivation (and results) transform for the better!

With that being said, lets get down to some business…

Are you looking for more high paying clients?

If so, then maybe it’s time you discovered the same 15 minute per day client-getting strategy the aforementioned Coach and I discussed on the call.

For all the details, skip on over to this link:

https://The15MinuteClient.com

-Luke Charlton
Location: The Man Cave

Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free

Click the purple button, enter your details, and get the 9 email offers delivered to your inbox instantly>>>