A couple of days ago The Aussie Hermit talked to a client who wanted to run a 5-day challenge to cold traffic.

And the first thing I asked was to see the link to her challenge opt-in page.

When she sent it to me, she asked:

“What do you think about the name of the challenge?”

For context, here was the name:

“How to show up calm and confident even when someone triggers you.”

Now…

This headline is okay, in that it will get prospects to opt-in.

However, it isn’t speaking to a problem people are willing to spend $5,000 or more to solve.

But that’s not what I actually want to talk about in this email.

You see, this client actually had a much bigger problem that’s often missed by 90% of Coaches.

(Even those that are very experienced running paid ads.)

And if left unchecked…

It almost guarantees my client wouldn’t get clients from her 5-day challenge.

How does this apply to you?

Well, it’s the same problem I see in a lot of online marketing strategies out there.

Whether you’re running a 5-day challenge, a webinar, a VSL, or anything else…

You want to know what this is.

With that being said…

I reveal this problem and how I told her to fix it in episode #257 of The 15 Minute Client Podcast: Give Your Backend the Attention it Deserves.

Simply click your preferred podcast platform link below to listen now.

Here are some other episodes The Aussie Hermit released over the last month that I think you’ll also find super valuable:

#265 – Why Group Programs Suck

#264 – How To Pitch Your Program on a Call Part II

#263 – How To Pitch Your Program on a Call

#262 – Creating Great Copy without Being Creative

#261 – 2 More P’s to Prosperity

#260 – My Morning Routine

Plus much more.

To subscribe and listen now, simply click on your preferred podcast platform link here:

iTunes: https://podcasts.apple.com/us/podcast/the-15-minute-client-w-luke-charlton/id1626759879

Stitcher: https://www.stitcher.com/podcast/the-15-minute-client-w-luke-charlton

Spotify: https://open.spotify.com/show/4emZzXrAexiXurgYXxckXW

Enjoy!

-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay

Have you heard of the law of propinquity?

This law states that the more time you spend with someone…

The more chances you’ll have to form a strong friendship.

And this is exactly why many Coaches find it easier to close prospects they’ve met at in-person events.

The bond feels entirely different compared to a cold prospect from paid ads.

Especially if you had the chance to meet them several times throughout that event.

Now…

This propinquity is difficult to replicate online.

Sure, someone may watch a 5-minute VSL from you.

Or they may show up to your webinar.

But those strategies don’t allow prospects to spend much more than an hour or so with you.

However…

There is one specific strategy that I’ve found puts the law of propinquity into effect very strongly.

Even if you run your business online.

This strategy does the heavy lifting for you so that when you speak to your prospects…

They already feel like they’ve spent hours and hours with you.

Even if you haven’t physically spoken to them yet.

So what is this strategy?

I’m talking about having your own book.

The reason having your own book is so powerful is because prospects can spend hours reading up on your expertise.

And because of the law of propinquity…

They’ll show up to appointments feeling like they already know, like, and trust you.

And this is exactly what my guest will discuss in today’s 6 Figure Coaches podcast.

Michael DeLon, an Amazon #1 best-selling author, helps business owners and thought leaders use books to land high-paying coaching clients.

And 10 minutes from now…

He’s going to teach you exactly how he uses books to establish himself and his clients as experts.

Even without writing a single word.

Here’s what else you’ll learn when you catch this episode:

— The CTA to avoid on your coaching website and what to use instead

— Why print books beat ebooks for coaching client acquisition

— The two-part strategy to direct-mail your book to warm leads

— Why Michael gives books away for free (including shipping costs)

— What to consider before you come up with a client-getting book title

— The “endorsed mailing” strategy to establish your credibility as a coach

— What you must add to the first chapter of your book to get readers to trust you

Plus much more, including:

— How to publish a client-getting book without writing a single word

With that being said…

The episode goes live at 1pm PT/4pm ET (just 10 minutes away) and you can watch it for free inside The Hermit Hole:

https://TheHermitHole.com

-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay
13/06/2023

P.S. If you prefer to listen to the episodes, you can do so via your preferred podcast platform below:

iTunes: https://podcasts.apple.com/us/podcast/6-figure-coaches-with-luke-charlton/id1661587215

Spotify: https://open.spotify.com/show/1HW4BmbY62J0Q6d5nmC8s1

Stitcher: https://www.stitcher.com/show/1049995

Note: Today’s latest episode will be published on the above audio podcast platforms in 1 week.