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LUKE CHARLTON
(AKA: The Aussie Hermit)
Master of Marketing. Student of Persuasion. Drinker of Whiskey. Hermit.
Luke By The Numbers…
Age: 39
Years in Business: 12
Hours Studying Marketing/Persuasion: 12,000+
Total Spent on Advertising: $22,000,000+
Leads Generated: 500,000+
Emails Sent: 1 Billion+
Coaches Helped: 1,000+
Revenue Generated for Clients: $50,000,000+
iTunes U.S. Top 100 Marketing Podcast
What Industries Leaders are Saying About Luke…
"We're averaging 3 new apps per day from email & a good majority of them are solid. Based on our price point & conversions, email should add an extra 6 figures or so next month. Which we're very happy with”

8-Figure Coaches, Clients & Community
"Luke just consulted me on my messaging. I have been in the online marketing industry for years (Very successful) and worked with some of the biggest names. Luke DEFINITELY knows what he's talking about. He's very strategic, creative and insightful. If you're looking for the absolute best talent, you should be talking to Luke. Thanks Luke!”

World's Foremost Authority on Subconscious Transformation
“Luke's copy has been responsible for millions in coaching sales for my clients. If you get a chance to learn from him, take it! I've even asked him to coach my high-level clients!"

World Leader in Online Advertising, Hornung Agency
"The reason I asked Luke to be featured in The 6-Figure Coach Magazine is because he’s always at the forefront of what’s working online to get coaching clients. If you’re coach or consultant looking for more clients, Luke’s the man you’ve got see”

Publisher & Owner 6-Figure Coach Magazine
“He's one of only a handful of people I trust to write copy for my clients and I've been in this game for over a decade! His ads just convert. If you want to grow your business online, see Luke. Now!”

7-Figure Ad Agency Owner, RFS Digital
“Through Luke’s help I’ve been able to take my mortgage coaching business from 0 to 7-figures in 18 months. Luke, I can’t thank you enough"

Australia's #1 Mortgage Coach, Mortgage Sales Mastery
“I’ve hired Luke to write copy for my agency many times, and every time he knocks it out of the park. Whether it’s an ad for a private boarding school, weight loss program, retail coaching, or Christian jewellery - his ads have converted in every niche he’s written for. Quite simply, he’s a master at making your marketing convert in any niche”

Leading Online Ad Agency Owner, Good Tree Agency
"We were hesitant to hire Luke because his fees are quite expensive. However, all that fear melted away when we saw hundreds of sales gushing into our business every day! Now, we think he’s the bargain of the century!”

Owners of Australia’s #1 Diet, SuperFastDiet.com
If you’ve been on The Aussie Hermit’s list for any length of time, you know he brings you A-grade advice every single day.
And, today is no different…
In fact, today may just be the most valuable piece of advice I’ve ever imparted on my young Hermites.
Behold young one…
What you’re about to discover is the #1 principle to making all the sales you want… even if you’ve got a terrible product.
It’s that powerful.
And, I’m going to demonstrate it to you with a little game.
It goes like this…
If you and The Aussie Hermit both owned a hamburger stand were in a contest to see who could sell the most hamburgers, what advantages would you most like to have on your side to help you win?
Think about it.
Maybe you would have the best quality meat?
Yes?
Maybe you would have organic, fresh food?
Yes?
Maybe you would have the best buns?
Yes?
Maybe you would have a great location with lots of foot traffic?
Oooh, now we’re getting somewhere.
Or maybe you would have the lowest (or highest) prices?
Oooh – classic.
But, here’s the thing…
Whatever your advantage, it doesn’t matter to your humble, Grand Maser. No.
I’ll give you ALL of them.
You see, when it comes to whipping your butt in this hamburger selling contest, I only need ONE advantage.
And what advantage is that?
Simple…
A starving crowd!
Think about it…
You could have the best burgers in town, with the best location, at the ‘best’ price, and if you ain’t selling to a starving crowd – you’ve got no chance. Yet, if The Aussie Hermit rocks up to a starving crowd with his exorbitantly priced burger that tastes like cardboard, he’ll whip your butt day and night.
Now, does that mean that you shouldn’t have a great product?
Of course not.
The point I’m (so expertly) making is how important finding a starving crowd is to your success.
It’s #1.
It’s #1.
It’s #1.
What is it?
Right – #1.
Do that, and it’ll be sooooo much easier to sell what you’ve got.
In fact, there will be far less ‘selling’ when you present what you’ve got to a starving crowd. Why?
Because they already know they need it.
They’re already ‘sold’ so to speak.
(And btw – as much as The Aussie Hermit wishes he was the one that came up with that “burger stand” game, I must give credit where credit is due. And it goes to the late, great copywriting legend… Gary Halbert)
So the next question is – how the heck do you find a starving crowd?
Ahh great question my young Hermite.
Now you’re learning.
And, the answer to that is…
You don’t find them – you attract them.
Specifically, you want to put out “bait” that gets them opting into your email list.
And then when that starving crowd is on your list?
You sell them your program with daily email.
It’s that simple. And most importantly…
It’s that profitable.
Because when you’re sending daily emails to a list full of starving crowd prospects – it’s like shooting fish in a barrel.
You cannot not sign clients.
Anywho, if that’s the type of system you, then that’s exactly what my “15 Minute Client” program is all about.
For all the details, twerk your way over to this link:
-Luke Charlton
Location: The Man Cave
True (and almost unbelievable) story:
The other day I was critiquing this Coach’s sales letter.
And, in this letter she went into a little bit of her story about how she used to struggle to get weight loss clients.
So much so, she resorted to some super cringe-worthy strategies.
(Strategies she even admits were totally embarrassing)
One of those cringe-worth strategies?
It’s almost too unbelievable to believe.
Here’s what she did:
She hired an adult banana suit.
She got dressed in said banana suit.
She then proceeded to go down to the local train station each morning to hand out bananas with her business card attached to try and get clients.
I kid you not.
She literally gave people bananas… to get clients!
Holy moly.
Talk about courage!
(And talk about desperation)
And when I read that I must admit, I laughed a lot (she told it in a way that was poking fun at herself).
But I also felt empathy for her…
You see, The Aussie Hermit know’s exactly what it’s like to be so desperate, and so clueless about client attraction that you end up trying stuff that, while creative, is bound to fail (sometimes spectacularly so). For example, back in 2013 I lived in London for about 12 months. And, toward the end of my time there I resorted to some desperate client getting tactics of my own (I’d only landed 1 client in that whole time I was there).
One of those tactics?
I went door knocking.
I literally went from restaurant to restaurant trying to sell my services.
But here’s the kicker…
I was so desperate that I wasn’t trying to sell coaching – I was trying to sell “mobile websites.” These were apparently the “hot” thing, and a friend of mine said selling them to local businesses was “like shooting fish in a barrel.”
The results?
I didn’t sell one!
For hours and hours I went from door to door and while I got a few nibbles, I didn’t make one sale.
How depressing.
And it wasn’t long after that that I returned to Australia with 30k+ debt, and still no new clients.
So the reason I tell you this is to show you that those who are successful now, were probably pretty clueless at one stage. And that’s OK. Because we learn, we move forward, then we succeed.
So if you’re struggling to get clients and your approach is a little haphazard like mine was – don’t stress. It’ll come together for you.
The key is to find 1 strategy – just 1 – to implement that will bring you consistent clients (and preferably one that doesn’t required a banana suit).
All it takes is 1 strategy.
Not 10.
Not 2.
1.
Then you can add more later.
Now, if you’re asking the ol’ Aussie Hermit which strategy he likes?
Well, if you’ve read any of my other emails you know I like simple.
Super simple.
So my main strategy is simply this…
Step 1) Build your list.
Step 2) Email that list consistently.
If you send out consistent emails, you get consistent clients.
It’s that simple.
And that’s really all it takes.
That’s the 1 strategy I’ve used for years, and the 1 strategy that will work for years to come.
If you want more info on how this can work for you (even if you’re not a writer), then maybe it’s time you scoot on over to this link:
-Luke Charlton
Location: The Man Cave
Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
Click the purple button, enter your details, and get the 9 email offers delivered to your inbox instantly>>>