Strap yourself in my young Hermite.

You’re about to discover why the free content you give away can often REPEL clients.

It all started when The Aussie Hermit was scrolling through Facebook and saw an ad by a famous expert you almost certainly know. And on this ad? Why it was a terrible piece of advice (a terrible piece of advice continually promoted by many gurus in the industry, I might add).

That piece of advice?

“As long as you give tons and tons of value for free, everything will work out in the end.”

The Aussie Hermit calls BS!

Here’s why…

If all Coaches and Consultants needed to do was provide more free content, there’d be a lot more wealthy Coaches and Consultants, wouldn’t you agree?

That’s all Coaches and Consultants seem to do!

Every day the vast majority bust their butts for hours on end creating free content for… social media posts, blog posts, podcasts, videos, workshops, articles etc. etc. And yet, most struggle to make even $3,000/mo!

And this guru is saying you need to provide MORE free value?

Ha!

If that’s what you want to do, good luck to you.

But that’s not what The Aussie Hermit wants.

Not anymore.

I did that for years and barely made minimum wage!

Now I follow a much more strategic approach to attract clients.

An approach where I create one piece of content every day.

It’s free.

It takes me just 15 minutes to get done.

And it nets me a consistent flow of clients.

That content?

A daily email.

See, with this approach I’m not just putting random stuff out there “hoping and praying” people will read it, pick up the phone and want to work with me.

No.

I send this email each day because I know it gets in front of my “low-hanging fruit” prospects.

AKA: my list.

And because of that, I know the effort I go to create this email will be read by the right prospects.

Prospects that are looking for help now.

And prospects that know me, like me, and know that I’m an expert.

It’s very hard to identify who on social media or other places on the ol’ WWW is looking for help now (let alone position yourself as a trustworthy expert to them).

But not if they’re on your list.

If they’re on your list it means they’re actively looking for help on your topic – that’s the reason they signed up to your list, after all – and most of all…

They see you as the person that can help them.

From there, all you gotta do is present them an offer they want.

And so, that’s why my whole focus for my business is…

1.Build my list.
2.Email that list every day with an offer they want.

So simple.

So unlike any of the latest guru funnel fads.

And yet… so profitable.

Anywho – if you’re tired of creating a bunch of free content every week for no return, then maybe it’s time to go after those low-hanging fruit prospects?

My 15 Minute Client program will show you how.

For all the details, inch on over to this link:

https://The15MinuteClient.com

-Luke Charlton
Location: The Man Cav

A few years ago, The Aussie Hermit interviewed one of the top Coaches in the world, Jack Canfield.

‘Twas an awesome interview if I do say so myself.

(And one you can only access if you happened to be a subscriber of my past magazine, and the world’s first ever business magazine for Coaches – “I Love Coaching Magazine”)

But, one of the great things about interviewing thought leaders like Jack is you start to notice certain “success traits” each of them share.

And so in this email I thought I’d reveal one of these traits to you.

You see, one of the things I notice with Coaches who struggle in business is that they can sometimes have a ‘problem mindset’.

Meaning – they’re able to come up with a problem for every solution.

For example, I’ll get Coaches come to me with a problem, I’ll give them a solution to that problem, but then they’ll give me 10 reasons why that solution won’t work… (even though they’re paying me a lot of money to tell them how to fix the problem).

For example, I’ll tell them the simplest way to get clients is…

1) Build your list, and…

2) Email that list once per day with a call to action to speak to you on the phone.

From there they give me ALL the reasons why it won’t work like….

“Email is dead”

“My market is different.”

“They won’t like emails every day”

“I’m not a writer”

“My list is too small”

“I’ll get too many unsubscribes”

Yada yada.

All these excuses (AKA: assumptions) without ever trying the proposed solution.

It’s sad.

And it’s this problem for every solution mindset that keeps them stuck…

It keeps them bouncing from one marketing method to the next because they always find problems with every strategy they go to.

And it’s this problem for every solution mindset that will destroy any hope you have of success.

But the good news is – there is a solution…

Coming back to Jack Canfield and those other successful thought leaders I’ve interviewed over the years, what I’ve noticed is that they’re almost always ‘solution minded’.

Meaning…

They see a problem and even if they don’t know how it’ll work for them just yet, they’re still willing to take action and figure it out.

For example, The Aussie Hermit has clients come into his programs that sometimes aren’t Coaches or any type of service professional. They’ll be from some other completely different industry like eCommerce or retail. And before they invest in my 15 Minute Client program I tell them…

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“What you have to understand is that this is a daily email system to help Coaches, Consultants and Service Professionals get clients. It’s not focused on selling physical products. And that means all the templates, formulas and examples are aimed toward these service based businesses. You can still get great results following the principles in the program, but that’s just something to be aware of before you invest.”

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And the funny thing is – after I tell them that, a lot of them are fine with that.

But here’s the thing…

Even though I created the course just for Coaches, Consultants and Service Professionals – a lot of these eCom businesses and retails type businesses get great results!

Why?

Because they’re solution minded.

They went into it with a mindset of, “I don’t know how this will work for me just yet, but I’m willing to take action and figure it out.”

And if you want any chance of success in your business, you’ve got to be the same.

Instead of looking at all the ways it won’t work, dismissing it, and moving onto Gary Guru’s next bright shiny marketing object, think about how you can apply it to your business and situation.

There are ALWAYS going to be challenges in business no matter which direction you go.

So you might as well look at life with a solution mindset otherwise you’ll be forever spinning your wheels.

Never moving forward.

Always wondering why things aren’t coming together for you.

More:

If you feel like you’re a solution minded person (or are willing to change to one), then that’s exactly the type of person who gets great results in my 15 Minute Client program.

To find out how you can use this system to sign a consistent flow of clients sending one simple email every day, side-step on over to this link:

https://The15MinuteClient.com

-Luke Charlton
Location: The Man Cave