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LUKE CHARLTON
(AKA: The Aussie Hermit)
Master of Marketing. Student of Persuasion. Drinker of Whiskey. Hermit.
Luke By The Numbers…
Age: 38
Years in Business: 11
Hours Studying Marketing/Persuasion: 12,000+
Total Spent on Advertising: $22,000,000+
Leads Generated: 500,000+
Emails Sent: 1 Billion+
Coaches Helped: 1,000+
Revenue Generated for Clients: $50,000,000+
iTunes U.S. Top 100 Marketing Podcast
What Industries Leaders are Saying About Luke…
"We're averaging 3 new apps per day from email & a good majority of them are solid. Based on our price point & conversions, email should add an extra 6 figures or so next month. Which we're very happy with”
-Landon & Stapes
8-Figure Coaches, Clients & Community
"Luke just consulted me on my messaging. I have been in the online marketing industry for years (Very successful) and worked with some of the biggest names. Luke DEFINITELY knows what he's talking about. He's very strategic, creative and insightful. If you're looking for the absolute best talent, you should be talking to Luke. Thanks Luke!”
-Jim Fortin
World's Foremost Authority on Subconscious Transformation
“Luke's copy has been responsible for millions in coaching sales for my clients. If you get a chance to learn from him, take it! I've even asked him to coach my high-level clients!"
-Jason Hornung
World Leader in Online Advertising, Hornung Agency
"The reason I asked Luke to be featured in The 6-Figure Coach Magazine is because he’s always at the forefront of what’s working online to get coaching clients. If you’re coach or consultant looking for more clients, Luke’s the man you’ve got see”
-Karl Bryan
Publisher & Owner 6-Figure Coach Magazine
“He's one of only a handful of people I trust to write copy for my clients and I've been in this game for over a decade! His ads just convert. If you want to grow your business online, see Luke. Now!”
-Rory Stern
7-Figure Ad Agency Owner, RFS Digital
“Through Luke’s help I’ve been able to take my mortgage coaching business from 0 to 7-figures in 18 months. Luke, I can’t thank you enough"
-Mark Blundell
Australia's #1 Mortgage Coach, Mortgage Sales Mastery
“I’ve hired Luke to write copy for my agency many times, and every time he knocks it out of the park. Whether it’s an ad for a private boarding school, weight loss program, retail coaching, or Christian jewellery - his ads have converted in every niche he’s written for. Quite simply, he’s a master at making your marketing convert in any niche”
-Matt Pshock
Leading Online Ad Agency Owner, Good Tree Agency
"We were hesitant to hire Luke because his fees are quite expensive. However, all that fear melted away when we saw hundreds of sales gushing into our business every day! Now, we think he’s the bargain of the century!”
-Victoria Black and Gen Davidson
Owners of Australia’s #1 Diet, SuperFastDiet.com
A few years ago, The Aussie Hermit interviewed one of the top Coaches in the world, Jack Canfield.
'Twas an awesome interview if I do say so myself.
(And one you can only access if you happened to be a subscriber of my past magazine, and the world’s first ever business magazine for Coaches - “I Love Coaching Magazine”)
But, one of the great things about interviewing thought leaders like Jack is you start to notice certain “success traits” each of them share.
And so in this email I thought I’d reveal one of these traits to you.
You see, one of the things I notice with Coaches who struggle in business is that they can sometimes have a ‘problem mindset’.
Meaning - they’re able to come up with a problem for every solution.
For example, I’ll get Coaches come to me with a problem, I’ll give them a solution to that problem, but then they’ll give me 10 reasons why that solution won’t work… (even though they’re paying me a lot of money to tell them how to fix the problem).
For example, I’ll tell them the simplest way to get clients is…
1) Build your list, and…
2) Email that list once per day with a call to action to speak to you on the phone.
From there they give me ALL the reasons why it won’t work like….
“Email is dead”
“My market is different.”
"They won't like emails every day”
“I’m not a writer”
“My list is too small”
“I’ll get too many unsubscribes”
Yada yada.
All these excuses (AKA: assumptions) without ever trying the proposed solution.
It’s sad.
And it’s this problem for every solution mindset that keeps them stuck…
It keeps them bouncing from one marketing method to the next because they always find problems with every strategy they go to.
And it’s this problem for every solution mindset that will destroy any hope you have of success.
But the good news is - there is a solution…
Coming back to Jack Canfield and those other successful thought leaders I’ve interviewed over the years, what I’ve noticed is that they’re almost always ‘solution minded’.
Meaning…
They see a problem and even if they don’t know how it’ll work for them just yet, they’re still willing to take action and figure it out.
For example, The Aussie Hermit has clients come into his programs that sometimes aren’t Coaches or any type of service professional. They’ll be from some other completely different industry like eCommerce or retail. And before they invest in my 15 Minute Client program I tell them…
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“What you have to understand is that this is a daily email system to help Coaches, Consultants and Service Professionals get clients. It’s not focused on selling physical products. And that means all the templates, formulas and examples are aimed toward these service based businesses. You can still get great results following the principles in the program, but that’s just something to be aware of before you invest."
====
And the funny thing is - after I tell them that, a lot of them are fine with that.
But here’s the thing…
Even though I created the course just for Coaches, Consultants and Service Professionals - a lot of these eCom businesses and retails type businesses get great results!
Why?
Because they’re solution minded.
They went into it with a mindset of, “I don’t know how this will work for me just yet, but I’m willing to take action and figure it out.”
And if you want any chance of success in your business, you’ve got to be the same.
Instead of looking at all the ways it won’t work, dismissing it, and moving onto Gary Guru's next bright shiny marketing object, think about how you can apply it to your business and situation.
There are ALWAYS going to be challenges in business no matter which direction you go.
So you might as well look at life with a solution mindset otherwise you’ll be forever spinning your wheels.
Never moving forward.
Always wondering why things aren’t coming together for you.
More:
If you feel like you’re a solution minded person (or are willing to change to one), then that’s exactly the type of person who gets great results in my 15 Minute Client program.
To find out how you can use this system to sign a consistent flow of clients sending one simple email every day, side-step on over to this link:
-Luke Charlton
Location: The Man Cave
If you’ve been on The Aussie Hermit's list for any length of time, you know he brings you A-grade advice every single day.
And, today is no different…
In fact, today may just be the most valuable piece of advice I’ve ever imparted on my young Hermites.
Behold young one…
What you’re about to discover is the #1 principle to making all the sales you want… even if you’ve got a terrible product.
It’s that powerful.
And, I’m going to demonstrate it to you with a little game.
It goes like this…
If you and The Aussie Hermit both owned a hamburger stand were in a contest to see who could sell the most hamburgers, what advantages would you most like to have on your side to help you win?
Think about it.
Maybe you would have the best quality meat?
Yes?
Maybe you would have organic, fresh food?
Yes?
Maybe you would have the best buns?
Yes?
Maybe you would have a great location with lots of foot traffic?
Oooh, now we’re getting somewhere.
Or maybe you would have the lowest (or highest) prices?
Oooh - classic.
But, here’s the thing…
Whatever your advantage, it doesn’t matter to your humble, Grand Maser. No.
I’ll give you ALL of them.
You see, when it comes to whipping your butt in this hamburger selling contest, I only need ONE advantage.
And what advantage is that?
Simple…
A starving crowd!
Think about it…
You could have the best burgers in town, with the best location, at the ‘best’ price, and if you ain’t selling to a starving crowd - you’ve got no chance. Yet, if The Aussie Hermit rocks up to a starving crowd with his exorbitantly priced burger that tastes like cardboard, he’ll whip your butt day and night.
Now, does that mean that you shouldn’t have a great product?
Of course not.
The point I’m (so expertly) making is how important finding a starving crowd is to your success.
It’s #1.
It’s #1.
It’s #1.
What is it?
Right - #1.
Do that, and it’ll be sooooo much easier to sell what you’ve got.
In fact, there will be far less ‘selling’ when you present what you’ve got to a starving crowd. Why?
Because they already know they need it.
They’re already ‘sold’ so to speak.
(And btw - as much as The Aussie Hermit wishes he was the one that came up with that “burger stand” game, I must give credit where credit is due. And it goes to the late, great copywriting legend… Gary Halbert)
So the next question is - how the heck do you find a starving crowd?
Ahh great question my young Hermite.
Now you're learning.
And, the answer to that is…
You don’t find them - you attract them.
Specifically, you want to put out “bait” that gets them opting into your email list.
And then when that starving crowd is on your list?
You sell them your program with daily email.
It’s that simple. And most importantly…
It’s that profitable.
Because when you’re sending daily emails to a list full of starving crowd prospects - it’s like shooting fish in a barrel.
You cannot not sign clients.
Anywho, if that’s the type of system you, then that’s exactly what my “15 Minute Client” program is all about.
For all the details, twerk your way over to this link:
-Luke Charlton
Location: The Man Cave
Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
Click the purple button, enter your details, and get the 9 email offers delivered to your inbox instantly>>>