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Luke 500x500

LUKE CHARLTON

(AKA: The Aussie Hermit)

Master of Marketing. Student of Persuasion. Drinker of Whiskey. Hermit.

Luke By The Numbers…

Age: 39

Years in Business:  12

Hours Studying Marketing/Persuasion:  12,000+

Total Spent on Advertising: $22,000,000+

Leads Generated: 500,000+

Emails Sent: 1 Billion+

Coaches Helped: 1,000+

Revenue Generated for Clients: $50,000,000+

iTunes U.S. Top 100 Marketing Podcast

What Industries Leaders are Saying About Luke…

"We're averaging 3 new apps per day from email & a good majority of them are solid. Based on our price point & conversions, email should add an extra 6 figures or so next month. Which we're very happy with”

-Landon & Stapes
8-Figure Coaches, Clients & Community

"Luke just consulted me on my messaging. I have been in the online marketing industry for years (Very successful) and worked with some of the biggest names. Luke DEFINITELY knows what he's talking about. He's very strategic, creative and insightful. If you're looking for the absolute best talent, you should be talking to Luke. Thanks Luke!”

-Jim Fortin
World's Foremost Authority on Subconscious Transformation

“Luke's copy has been responsible for millions in coaching sales for my clients. If you get a chance to learn from him, take it! I've even asked him to coach my high-level clients!"

-Jason Hornung
World Leader in Online Advertising, Hornung Agency

"The reason I asked Luke to be featured in The 6-Figure Coach Magazine is because he’s always at the forefront of what’s working online to get coaching clients. If you’re coach or consultant looking for more clients, Luke’s the man you’ve got see”

-Karl Bryan
Publisher & Owner  6-Figure Coach Magazine

“He's one of only a handful of people I trust to write copy for my clients and I've been in this game for over a decade! His ads just convert. If you want to grow your business online, see Luke. Now!”

-Rory Stern
7-Figure Ad Agency Owner, RFS Digital

“Through Luke’s help I’ve been able to take my mortgage coaching business from 0 to 7-figures in 18 months. Luke, I can’t thank you enough"

-Mark Blundell
Australia's #1 Mortgage Coach, Mortgage Sales Mastery

“I’ve hired Luke to write copy for my agency many times, and every time he knocks it out of the park. Whether it’s an ad for a private boarding school, weight loss program, retail coaching, or Christian jewellery - his ads have converted in every niche he’s written for. Quite simply, he’s a master at making your marketing convert in any niche”

-Matt Pshock
Leading Online Ad Agency Owner, Good Tree Agency

"We were hesitant to hire Luke because his fees are quite expensive. However, all that fear melted away when we saw hundreds of sales gushing into our business every day! Now, we think he’s the bargain of the century!

-Victoria Black and Gen Davidson

Owners of Australia’s #1 Diet, SuperFastDiet.com

Don’t buy from these ‘gurus’ whatever you do

23 May 2020
Posted in

Do you want a sales funnel that brings home the bacon (AKA: clients and customers)… almost every day?\u2028\u2028

Well, make sure you DON’T buy from these people…

To give you some context, some guy on Facebook started a conversation in a group that went like this:

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“What’s the average price to charge when creating a sales funnel for others?

I.e. Optin
Tripwire
Upsale
Confirmation Page
Sales copy
5 days email sequence
Facebook Ad set up”

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An innocent enough question.

But then here’s how the “gurus” chimed in…

Guru 1 says…

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“I would say nothing less than $1250 for the above. If they need strategy and content creation : $2k min”

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Then guru 2 interjects with some sage advice…

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“FB ad set up is $1,000.\u2028

Optin funnel is $2,500\u2028

5 day email sequence $500

\u2028Sales copy $1,000\u2028″

=====

And then guru 3 had to get his word in…

=====

“Yeah. I do the above and it’s $7,500 but I also include (2) offers as well.

It really shouldn’t be any less considering what they will gain from it.”

=====

And there were many other gurus, too.

All with different advice.

And all having no idea what they’re talking about.

In a moment you’ll see why, including why if anyone gives you quote this cheap has no idea what they’re doing.

Don’t give them your money.

Here’s how The Aussie Hermit laid the smackdown in this conversation…

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“Do your clients want a sales funnel? Or a sales funnel that converts?

If they want a sales funnel that converts you’re looking upwards of 20k, plus royalties.

The reason?

They are (quite literally) asking you to build their whole business online.

-Luke”

=====

His reply…

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“Just a sales funnel. With a sales funnel that converts are you basically working until the entire funnel and ad is fully optimized and profitable?”

=====

“Right.

So basically you’re saying to him, “ill do the tech setup for you, have fun with the rest” ?

-Luke”

=====

“Luke Charlton exactly!”

=====

“Fair enough. I wouldn’t call that a sales funnel then.

But that might just be me.”

=====

“Luke Charlton I see your point…”

=====

And there you have it.

Total ignorance for what they’re actually selling. And because of that, YOU are the one that gets ripped off.

Some hard truths:

Because of the whole “funnel revolution” there are many people out there who call themselves “sales funnel experts” and are selling you a “sales funnel” but you’re not actually getting a real sales funnel.\u2028\u2028 Instead, what you’re actually getting is them setting up the tech for you (something you can easily do yourself using a tool like Click Funnels, or pay someone from Upwork $100 to do for you).

Sure they’ll put some copy in there to fill in the gaps and make it look nice.

But will it convert?

Go check your bank balance after you drive some ads to it and get back to me.

Until then, what I will say is – don’t fall for these sales funnel “gurus.”

Most have no idea what they’re doing.

In fact, I would say a good 98% don’t know what they’re doing.

And the ones that do?

They’re extremely expensive.

But they’re expensive for a reason:

1.They actually make you a lot more money than you invest.
2.They avoid the costly mistakes that come with running ads to a funnel that doesn’t work.

Therefore, they actually end up becoming your cheapest (yes, cheapest) option.

For example, a client recently said this about yours-hermity:

====

“We were hesitant to hire Luke because his fees are quite expensive.

However, all that fear melted away when we saw how many extra sales came into our business!

Now, we think he’s too cheap!”

-Victoria Black and Gen Davidson, Owners of Australia’s #1 Fasting Diet, SuperFast Diet

====

Bottom line?

Be careful who you’re buying from.

Be careful what you’re really buying.

And be careful what you’re paying.

Cheap is rarely the cheapest option.

In fact – it often costs you a boatload more in time and money.

Alright then, onto business…

If you’re tired of chasing the latest bright shiny guru funnel, and instead want a simple system that works to get you high-paying clients, then roll on over to this link and check out my 15 Minute Client system today:

https://The15MinuteClient.com

-Luke Charlton
Location: The Man Cave

How to send profitable emails… FAST!

22 May 2020
Posted in

15 minutes per day.

That’s what The Aussie Hermit’s entire multi 6-figure/year business comes down to.

Just one, 15-minute email per day.

And when I tell Coaches they can have the same…

When I tell them they too can pump out profit producing emails in just minutes per day (even if they don’t think they’re a ‘writer’ or copywriter) they balk at the idea.

But right now I’m going to prove you can do it.

In fact, I’m going to prove to you you don’t actually need to learn anything new to get these emails done fast – that you have everything you need within you, right now, to write these fast emails starting TODAY.

Let’s begin:

And, I’ll start by asking some simple questions…

Have you ever known someone to write a screenplay via Facebook messenger?

Have you ever known someone to write an academic essay via SMS?

Or have you ever known someone to write a book via a Facebook post?

Of course not.

And why?

Because because these messages don’t lend themselves to the chosen medium.

Meaning…

Every communication medium out there – from social media, to ‘snail mail,’ to Facebook messenger to SMS – have their own style of communication.

Some are academic.

Some are expected to be well written and highly edited (i.e. books and screenplays).

And others?

Well, they’re far more casual. Far more conversational. Far more… relaxed.

And this is exactly why The Aussie Hermit loves email.

It’s the great equaliser for those who aren’t writers or copywriters.

You can sit down, pump out in an email in 15 minutes, read over it once for grammatical errors, hit send and STILL make sales – why?

Because email is NOT like the medium of a book or a screenplay or an academic paper.

It’s a conversational medium (hence why there is a “reply” button).

Therefore, people don’t expect perfection.

They expect (and want) a message like they get from friends and family.

Light. Casual. Conversational. But also – entertaining.

And this is why yours-hermity and his clients can send emails that would make an english teacher faint, yet make more money with that one email than they make in a year.

We’re not trying to be perfect.

We’re just trying to get out an email that entertains our list, that teaches a valuable lesson, and that links them to an offer that helps them.

So if you want to send profitable emails fast, forget about sending screenplay or book quality words. Don’t over edit. Don’t over think.

Just get it done, hit “send” and watch as your bank balance grows.

With that being said…

If you’d like help creating entertaining, valuable and most of all… profitable emails (even if you’re not a “writer” or copywriter), then maybe it’s time to check out my 15 Minute Client system.

For all the details, sprint on over to this link:

https://The15MinuteClient.com

-Luke Charlton
Location: The Man Cave

Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free

Click the purple button, enter your details, and get the 9 email offers delivered to your inbox instantly>>>