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LUKE CHARLTON
(AKA: The Aussie Hermit)
Master of Marketing. Student of Persuasion. Drinker of Whiskey. Hermit.
Luke By The Numbers…
Age: 39
Years in Business: 12
Hours Studying Marketing/Persuasion: 12,000+
Total Spent on Advertising: $22,000,000+
Leads Generated: 500,000+
Emails Sent: 1 Billion+
Coaches Helped: 1,000+
Revenue Generated for Clients: $50,000,000+
iTunes U.S. Top 100 Marketing Podcast
What Industries Leaders are Saying About Luke…
"We're averaging 3 new apps per day from email & a good majority of them are solid. Based on our price point & conversions, email should add an extra 6 figures or so next month. Which we're very happy with”
8-Figure Coaches, Clients & Community
"Luke just consulted me on my messaging. I have been in the online marketing industry for years (Very successful) and worked with some of the biggest names. Luke DEFINITELY knows what he's talking about. He's very strategic, creative and insightful. If you're looking for the absolute best talent, you should be talking to Luke. Thanks Luke!”
-Jim Fortin
World's Foremost Authority on Subconscious Transformation
“Luke's copy has been responsible for millions in coaching sales for my clients. If you get a chance to learn from him, take it! I've even asked him to coach my high-level clients!"
World Leader in Online Advertising, Hornung Agency
"The reason I asked Luke to be featured in The 6-Figure Coach Magazine is because he’s always at the forefront of what’s working online to get coaching clients. If you’re coach or consultant looking for more clients, Luke’s the man you’ve got see”
Publisher & Owner 6-Figure Coach Magazine
“He's one of only a handful of people I trust to write copy for my clients and I've been in this game for over a decade! His ads just convert. If you want to grow your business online, see Luke. Now!”
7-Figure Ad Agency Owner, RFS Digital
“Through Luke’s help I’ve been able to take my mortgage coaching business from 0 to 7-figures in 18 months. Luke, I can’t thank you enough"
Australia's #1 Mortgage Coach, Mortgage Sales Mastery
“I’ve hired Luke to write copy for my agency many times, and every time he knocks it out of the park. Whether it’s an ad for a private boarding school, weight loss program, retail coaching, or Christian jewellery - his ads have converted in every niche he’s written for. Quite simply, he’s a master at making your marketing convert in any niche”
Leading Online Ad Agency Owner, Good Tree Agency
"We were hesitant to hire Luke because his fees are quite expensive. However, all that fear melted away when we saw hundreds of sales gushing into our business every day! Now, we think he’s the bargain of the century!”
Owners of Australia’s #1 Diet, SuperFastDiet.com
How many sales letters have you read, or webinars have you been on, or seminars have you attended where the “guru” says…
“It’s not your fault!”
“You were ripped off… it’s not your fault!”
“The government is out to get you… it’s not your fault!”
“You were taught the wrong marketing strategies… it’s not your fault!”
Bullsh!t.
It IS your fault.
Everything is your fault.
If you’re not where you want to be in your business right now…
Or if you’re struggling to get clients…
Or if you’re not at the level of success you desire…
It’s your fault.
And that’s a bitter pill to swallow to be sure.
But what’s the alternative?
You reject the bitter pill.
You blame your lack of clients or success on some outside event, person, or group of people.
Where does that get you?
Absolutely nowhere.
Blaming keeps you stuck. Going nowhere.
I know, I used to blame all the time.
I remember a few years back, when I was struggling, I read this famous personal development quote that made me super angry. It went something like this…
“Wherever you are in your business right now, that’s exactly where you want to be.”
And as soon as I read this I thought…
“Are you F’kn serious? I’ve got no clients. I’m about to get kicked out of my apartment. The bills are late. And you’re telling me this is where I want to be? BS!”
That was my bitter pill I didn’t want to swallow.
And so I rejected it.
And you know what?
Things only got worse.
(So much so I ended up living with my Nan!)
Then I read this book called “The Success Principles” by Jack Canfield.
And in the very first chapter he taught me a principle that completely changed my life…
To sum it up?
Everything that happened to me was my fault, and that I needed to take 100% responsibility for that.
Talk about tough love!
But it was a HUGE eye opener!
Here’s the beauty in taking this stance…
When you acknowledge that anything and everything that happens to you is really your fault, then you have the POWER to change it. Only until you take ownership and RESPONSIBILITY of whatever is happening in your life, can you actually change it.
For example…
Funnel not converting? It’s your fault. Not some gooroo’s who gave you a crappy course. Own It. And now that you have, you can move forward and try a new approach.
Constantly attracting customers with no money? It’s your fault. Own it. And now that you have, you can move forward and read some sales books on communicating your value better, or maybe marketing techniques to attract high paying clients (see below).
Emails aren’t generating appointments? It’s your fault. It’s not because your market doesn’t read email. Everyone reads email. And I bet there are many experts in your niche using email to get clients. So, own the fact that it’s not because your business is “unique” or whatever, it’s because your emails probably aren’t that great. Now that you have, you have the POWER to move forward…
To learn more about email…
To get better with email…
To start making sales with email (or whatever marketing medium you’re using – this is just an example!).
Point is…
It is your fault. It’s all your fault. And that’s a great thing because it’s means you have the power.
It means you control your life, and your destiny.
To blame. To reject responsibility… Is to surrender control.
Is to give up the ability to change your business and life.
Taking 100% responsibility for everything that happens to you might be a bitter pill to swallow…
But I assure you, it’s way better than the alternative!
-Luke Charlton
Location: The Man Cave
P.S. That was some tough love. Tough love most gurus won’t give you because they’d rather manipulate you into the sale.
The good news is, The Aussie Hermit also dishes out kind love too.
If you’re ready to take control of your life and business, and are looking for a proven, client attraction system, then maybe I can help…
I have a super simple method to get all the high-paying clients you can handle with just one, 15 minute email per day…
Clients that are ready to buy your premium programs before you speak a word to them, might I add.
To learn about this system today and how it can work for you (even if you’re not a writer or have a small list), hurry on over to this link now:
Recently, my Pa got diagnosed with dementia.
Initially, it wasn’t that bad.
Mixing up names and getting confused.
But now?
He has the memory of a gold fish… if that gold fish had dementia.
He tells the same stories over and over.
He leaves the butter under couches…
He hides money in random places…
He turns off the TV off with the air con remote…
He calls his son (my dad), by his brother’s name…
He even takes beer with him and sleeps in bed with it (although, The Aussie Hermit does that with Whiskey. So that’s maybe not a dementia thing?).
So yeh, he’s on the decline.
In fact, the other day he was getting a brain test and the doctor asked…
“How old are you Bill?”
“48!” He exclaimed.
“Ahh…. Bill… you’re 90.”
“90!?!”
And then my Pa proceeds to laugh hysterically for the next 10 minutes.
Now I dunno about you, but if I thought I was 48 and just found out I was 90 I wouldn’t be laughing!
So why do I bring this up?
I’m not sure, really.
Only to say that, thinking of these stories made me realise how important our memories are to us. They’re everything.
Without our memories life is meaningless. Truly.
Imagine creating an amazing life…
Imagine spending years busting your butt to take yourself from ground zero, knowing nothing about business… To becoming a hugely successful coach… to impacting thousands or even hundreds of thousands… to earning millions…
And not remember any of it.
Scary.
And so one of the things I’ve been trying to do is figure out a way to never get dementia or alzheimers. Or if I am to get it, try and delay it as much as possible.
I’m a big believer in using your diet to heal yourself.
And I’m also a big believer that if you get certain diseases it’s usually related to your diet.
So I’ve been doing some research on what diets stop dementia and other brain related diseases and came across this book called “The Fast Diet.” They’ve found in lab tests with mice that if you take up a diet where you fast once or twice per week (where on the fast days your caloric intake is less than 600 calories), it can greatly delay the onset of mental health diseases.
Now, I encourage you to do your own research, but I think it’s worth checking out.
(Or, at the very least, watch the documentary by the same guy who wrote the book. It’s called Eat, Fast & Live Longer.)
With that being said, this email is a bit different than usual.
Just wanted to pass on something to think about.
No one wants to be stuck at the end of their life with no memories, looking into their son or daughters face and only seeing a stranger.
Be well.
-Luke Charlton
Location: The Man Cave
P.S. I may not be able to stop mental disease, but I can definitely help you get more high-paying clients if that’s what you’re after.
For all the details, glide on over to this link:
Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
Click the purple button, enter your details, and get the 9 email offers delivered to your inbox instantly>>>