Recently, my Pa got diagnosed with dementia.

Initially, it wasn’t that bad.

Mixing up names and getting confused.

But now?

He has the memory of a gold fish… if that gold fish had dementia.

He tells the same stories over and over.

He leaves the butter under couches…

He hides money in random places…

He turns off the TV off with the air con remote…

He calls his son (my dad), by his brother’s name…

He even takes beer with him and sleeps in bed with it (although, The Aussie Hermit does that with Whiskey. So that’s maybe not a dementia thing?).

So yeh, he’s on the decline.

In fact, the other day he was getting a brain test and the doctor asked…

“How old are you Bill?”

“48!” He exclaimed.

“Ahh…. Bill… you’re 90.”

“90!?!”

And then my Pa proceeds to laugh hysterically for the next 10 minutes.

Now I dunno about you, but if I thought I was 48 and just found out I was 90 I wouldn’t be laughing!

So why do I bring this up?

I’m not sure, really.

Only to say that, thinking of these stories made me realise how important our memories are to us. They’re everything.

Without our memories life is meaningless. Truly.

Imagine creating an amazing life…

Imagine spending years busting your butt to take yourself from ground zero, knowing nothing about business… To becoming a hugely successful coach… to impacting thousands or even hundreds of thousands… to earning millions…

And not remember any of it.

Scary.

And so one of the things I’ve been trying to do is figure out a way to never get dementia or alzheimers. Or if I am to get it, try and delay it as much as possible.

I’m a big believer in using your diet to heal yourself.

And I’m also a big believer that if you get certain diseases it’s usually related to your diet.

So I’ve been doing some research on what diets stop dementia and other brain related diseases and came across this book called “The Fast Diet.” They’ve found in lab tests with mice that if you take up a diet where you fast once or twice per week (where on the fast days your caloric intake is less than 600 calories), it can greatly delay the onset of mental health diseases.

Now, I encourage you to do your own research, but I think it’s worth checking out.

(Or, at the very least, watch the documentary by the same guy who wrote the book. It’s called Eat, Fast & Live Longer.)

With that being said, this email is a bit different than usual.

Just wanted to pass on something to think about.

No one wants to be stuck at the end of their life with no memories, looking into their son or daughters face and only seeing a stranger.

Be well.

-Luke Charlton
Location: The Man Cave

P.S. I may not be able to stop mental disease, but I can definitely help you get more high-paying clients if that’s what you’re after.

For all the details, glide on over to this link:

https://The15MinuteClient.com

Do you want a sales funnel that brings home the bacon (AKA: clients and customers)… almost every day?\u2028\u2028

Well, make sure you DON'T buy from these people…

To give you some context, some guy on Facebook started a conversation in a group that went like this:

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“What's the average price to charge when creating a sales funnel for others?

I.e. Optin
Tripwire
Upsale
Confirmation Page
Sales copy
5 days email sequence
Facebook Ad set up”

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An innocent enough question.

But then here’s how the “gurus” chimed in…

Guru 1 says…

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"I would say nothing less than $1250 for the above. If they need strategy and content creation : $2k min"

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Then guru 2 interjects with some sage advice…

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"FB ad set up is $1,000.\u2028

Optin funnel is $2,500\u2028

5 day email sequence $500

\u2028Sales copy $1,000\u2028"

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And then guru 3 had to get his word in…

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"Yeah. I do the above and it's $7,500 but I also include (2) offers as well.

It really shouldn't be any less considering what they will gain from it."

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And there were many other gurus, too.

All with different advice.

And all having no idea what they’re talking about.

In a moment you'll see why, including why if anyone gives you quote this cheap has no idea what they’re doing.

Don’t give them your money.

Here's how The Aussie Hermit laid the smackdown in this conversation…

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"Do your clients want a sales funnel? Or a sales funnel that converts?

If they want a sales funnel that converts you're looking upwards of 20k, plus royalties.

The reason?

They are (quite literally) asking you to build their whole business online.

-Luke"

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His reply…

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"Just a sales funnel. With a sales funnel that converts are you basically working until the entire funnel and ad is fully optimized and profitable?"

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"Right.

So basically you're saying to him, "ill do the tech setup for you, have fun with the rest" ?

-Luke"

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"Luke Charlton exactly!"

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"Fair enough. I wouldn't call that a sales funnel then.

But that might just be me."

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"Luke Charlton I see your point…"

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And there you have it.

Total ignorance for what they’re actually selling. And because of that, YOU are the one that gets ripped off.

Some hard truths:

Because of the whole “funnel revolution” there are many people out there who call themselves "sales funnel experts" and are selling you a "sales funnel" but you're not actually getting a real sales funnel.\u2028\u2028 Instead, what you're actually getting is them setting up the tech for you (something you can easily do yourself using a tool like Click Funnels, or pay someone from Upwork $100 to do for you).

Sure they’ll put some copy in there to fill in the gaps and make it look nice.

But will it convert?

Go check your bank balance after you drive some ads to it and get back to me.

Until then, what I will say is - don’t fall for these sales funnel “gurus."

Most have no idea what they’re doing.

In fact, I would say a good 98% don’t know what they’re doing.

And the ones that do?

They’re extremely expensive.

But they’re expensive for a reason:

1.They actually make you a lot more money than you invest.
2.They avoid the costly mistakes that come with running ads to a funnel that doesn’t work.

Therefore, they actually end up becoming your cheapest (yes, cheapest) option.

For example, a client recently said this about yours-hermity:

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“We were hesitant to hire Luke because his fees are quite expensive.

However, all that fear melted away when we saw how many extra sales came into our business!

Now, we think he’s too cheap!”

-Victoria Black and Gen Davidson, Owners of Australia’s #1 Fasting Diet, SuperFast Diet

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Bottom line?

Be careful who you’re buying from.

Be careful what you’re really buying.

And be careful what you’re paying.

Cheap is rarely the cheapest option.

In fact - it often costs you a boatload more in time and money.

Alright then, onto business…

If you’re tired of chasing the latest bright shiny guru funnel, and instead want a simple system that works to get you high-paying clients, then roll on over to this link and check out my 15 Minute Client system today:

https://The15MinuteClient.com

-Luke Charlton
Location: The Man Cave