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Luke 500x500

LUKE CHARLTON

(AKA: The Aussie Hermit)

Master of Marketing. Student of Persuasion. Drinker of Whiskey. Hermit.

Luke By The Numbers…

Age: 38

Years in Business:  11

Hours Studying Marketing/Persuasion:  12,000+

Total Spent on Advertising: $22,000,000+

Leads Generated: 500,000+

Emails Sent: 1 Billion+

Coaches Helped: 1,000+

Revenue Generated for Clients: $50,000,000+

iTunes U.S. Top 100 Marketing Podcast

What Industries Leaders are Saying About Luke…

"We're averaging 3 new apps per day from email & a good majority of them are solid. Based on our price point & conversions, email should add an extra 6 figures or so next month. Which we're very happy with”

-Landon & Stapes
8-Figure Coaches, Clients & Community

"Luke just consulted me on my messaging. I have been in the online marketing industry for years (Very successful) and worked with some of the biggest names. Luke DEFINITELY knows what he's talking about. He's very strategic, creative and insightful. If you're looking for the absolute best talent, you should be talking to Luke. Thanks Luke!”

-Jim Fortin
World's Foremost Authority on Subconscious Transformation

“Luke's copy has been responsible for millions in coaching sales for my clients. If you get a chance to learn from him, take it! I've even asked him to coach my high-level clients!"

-Jason Hornung
World Leader in Online Advertising, Hornung Agency

"The reason I asked Luke to be featured in The 6-Figure Coach Magazine is because he’s always at the forefront of what’s working online to get coaching clients. If you’re coach or consultant looking for more clients, Luke’s the man you’ve got see”

-Karl Bryan
Publisher & Owner  6-Figure Coach Magazine

“He's one of only a handful of people I trust to write copy for my clients and I've been in this game for over a decade! His ads just convert. If you want to grow your business online, see Luke. Now!”

-Rory Stern
7-Figure Ad Agency Owner, RFS Digital

“Through Luke’s help I’ve been able to take my mortgage coaching business from 0 to 7-figures in 18 months. Luke, I can’t thank you enough"

-Mark Blundell
Australia's #1 Mortgage Coach, Mortgage Sales Mastery

“I’ve hired Luke to write copy for my agency many times, and every time he knocks it out of the park. Whether it’s an ad for a private boarding school, weight loss program, retail coaching, or Christian jewellery - his ads have converted in every niche he’s written for. Quite simply, he’s a master at making your marketing convert in any niche”

-Matt Pshock
Leading Online Ad Agency Owner, Good Tree Agency

"We were hesitant to hire Luke because his fees are quite expensive. However, all that fear melted away when we saw hundreds of sales gushing into our business every day! Now, we think he’s the bargain of the century!

-Victoria Black and Gen Davidson

Owners of Australia’s #1 Diet, SuperFastDiet.com

Got fired on vacation (even after approval)

26 May 2020
Posted in

Recently I came across this gem of a story in a forum I frequent:

====

"Today, while on vacation, I got fired for not working a shift I wasn't scheduled for.

Even after texting my boss a copy of my vacation approval letter, she still fired me. FML"

====

Funny.

And scary!

Which is exactly why I left the corporate world…

Job security is an illusion.

You are always at the mercy of someone else's decisions.

You want a raise? Too bad - their decision.

You want to move departments? Too bad - their decision.

You want to go on vacation? Too bad - their decision.

You want to keep your job? Too bad - their decision.

And so on.

Now, before you lean back in your chair, puffing that corn cob pipe thinking to yourself how great a decision it was to choose the path of a business owner, you've got to know…

Client security, like job security, is also an illusion.

“Say what?!”

Yup.

Just like your boss can fire you, your clients can “fire” you or quit at a moments notice, too.

Maybe even 2 or 3 of them within a few days!

(It’s happened to me!)

And guess what?

If they're your only source of income, well…

You've just put yourself and your family under a whole lotta stress and anxiety.

How are you going to pay the bills?

How are you going to pay for food?

What are you going to tell your spouse?

…What are you going to tell your kids?

So the message here is…

Don't depend on your clients for a pay check. Doing so could put your under a ton of financial stress.

So what's the remedy?

Simple…

Create a waiting list of clients.

With a waiting list you'll always have that safety net to catch you if a client (or 2 or 3) should quit unexpectedly.

If one or more falls off who cares?

You've got 5-10 more lined up to work with you anyway.

But how do you do this, right?

Easy in theory.

Hard in practice.

Or is it?

Well, if you use The Aussie Hermit’s 15 Minute Client system it’s not.

With this system in hand you can generate a consistent flow of clients clients who want to work with you with just one daily email.

Of course, there is some learning involved to get this running.

(It’s not a magic bullet solution)

And you actually have to sit down each day to send out your emails.

But for those with a little patience and the ability to take action, it can be the safety net you need if the unimaginable happens…

Whether it be clients quitting…

The economy tanking…

Or Facebook shutting down your account.

You’ll be OK because clients are waiting in the wings to work with you whenever you need.

If that’s what you want, then rocket on over to this link now:

https://The15MinuteClient.com

Everything IS your fault

25 May 2020
Posted in

How many sales letters have you read, or webinars have you been on, or seminars have you attended where the “guru" says…

“It’s not your fault!”

“You were ripped off… it’s not your fault!”

“The government is out to get you… it’s not your fault!”

“You were taught the wrong marketing strategies… it’s not your fault!”

Bullsh!t.

It IS your fault.

Everything is your fault.

If you’re not where you want to be in your business right now…

Or if you’re struggling to get clients…

Or if you’re not at the level of success you desire…

It’s your fault.

And that’s a bitter pill to swallow to be sure.

But what’s the alternative?

You reject the bitter pill.

You blame your lack of clients or success on some outside event, person, or group of people.

Where does that get you?

Absolutely nowhere.

Blaming keeps you stuck. Going nowhere.

I know, I used to blame all the time.

I remember a few years back, when I was struggling, I read this famous personal development quote that made me super angry. It went something like this…

“Wherever you are in your business right now, that’s exactly where you want to be.”

And as soon as I read this I thought…

“Are you F’kn serious? I’ve got no clients. I’m about to get kicked out of my apartment. The bills are late. And you’re telling me this is where I want to be? BS!”

That was my bitter pill I didn’t want to swallow.

And so I rejected it.

And you know what?

Things only got worse.

(So much so I ended up living with my Nan!)

Then I read this book called “The Success Principles” by Jack Canfield.

And in the very first chapter he taught me a principle that completely changed my life…

To sum it up?

Everything that happened to me was my fault, and that I needed to take 100% responsibility for that.

Talk about tough love!

But it was a HUGE eye opener!

Here’s the beauty in taking this stance…

When you acknowledge that anything and everything that happens to you is really your fault, then you have the POWER to change it. Only until you take ownership and RESPONSIBILITY of whatever is happening in your life, can you actually change it.

For example…

Funnel not converting? It’s your fault. Not some gooroo’s who gave you a crappy course. Own It. And now that you have, you can move forward and try a new approach.

Constantly attracting customers with no money? It’s your fault. Own it. And now that you have, you can move forward and read some sales books on communicating your value better, or maybe marketing techniques to attract high paying clients (see below).

Emails aren’t generating appointments? It’s your fault. It’s not because your market doesn’t read email. Everyone reads email. And I bet there are many experts in your niche using email to get clients. So, own the fact that it’s not because your business is “unique” or whatever, it’s because your emails probably aren’t that great. Now that you have, you have the POWER to move forward…

To learn more about email…

To get better with email…

To start making sales with email (or whatever marketing medium you’re using - this is just an example!).

Point is…

It is your fault. It’s all your fault. And that’s a great thing because it’s means you have the power.

It means you control your life, and your destiny.

To blame. To reject responsibility… Is to surrender control.

Is to give up the ability to change your business and life.

Taking 100% responsibility for everything that happens to you might be a bitter pill to swallow…

But I assure you, it’s way better than the alternative!

-Luke Charlton
Location: The Man Cave

P.S. That was some tough love. Tough love most gurus won’t give you because they’d rather manipulate you into the sale.

The good news is, The Aussie Hermit also dishes out kind love too.

If you’re ready to take control of your life and business, and are looking for a proven, client attraction system, then maybe I can help…

I have a super simple method to get all the high-paying clients you can handle with just one, 15 minute email per day…

Clients that are ready to buy your premium programs before you speak a word to them, might I add.

To learn about this system today and how it can work for you (even if you’re not a writer or have a small list), hurry on over to this link now:

https://The15MinuteClient.com

Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free

Click the purple button, enter your details, and get the 9 email offers delivered to your inbox instantly>>>