True story:

Back in 2014 I wrote a book. My first book.

It was a book on how to get clients with LinkedIn.

Specifically, LinkedIn groups.

The strategy was pretty cool, too…

Basically, it showed Coaches how to…

1) Grow their own huge LinkedIn group for free by direct messaging prospects in other groups…

2) Cultivate their group, and…

3) Leverage it to get clients.

Anyway, the process was straightforward. It was simple. And most importantly - it worked.

Also, it was how I built my own LinkedIn group of 18,000+ Coaches (which I still have today but never use).

So I write a book about this whole approach…

I get it edited.

I get it forward from my mentor.

I plan out this huge launch.

The whole 9 yards.

Then, the day before I am to hit the “go live” button on my campaign I get a message in my inbox from LinkedIn. It reads (paraphrased)…

“We’re turning off the ability to direct message people within groups”

Meaning - my system I’ve just spent the last 6 months months writing about has been rendered ineffective.

Literally overnight!

I’m shattered.

But the worst part?

All my clients leave me because they could no longer use my method to get clients.

And with that, my income dries up within a week.

Don’t let this happen to you.

Take the lesson I’ve had to learn the hard way, so you never experience the same.

That lesson?

Don’t ever rely on one platform (particularly social) to attract clients.

Don’t rely on Facebook. Don’t rely on LinkedIn. Don’t rely on YouTube, or Google, or any any of them.

The reason?

You don’t own the platform.

They do.

They own your channel.

They own your group.

They even own all your content.

And because of that - they can make whatever changes they want - at any time - rendering whatever client-getting strategy you’re completely useless.

Am I being over dramatic?

You tell me…

Ever heard of the dreaded “Google Slap”?

Look it up.

Tens of thousands of businesses owners went bankrupt overnight, all because they built their business around one platform.

Or what about Facebook ads?

Ever hear about the Coach who’s “crushing it” but then goes under because their ad account gets shut down?

Happens all. the. time.

Or what about content creators who lean right?

Ever hear about them being demonetised or booted off social media because our overlords above don’t it when they say…

“A man is not a woman…"

“Corona virus came from Wuhan”…

“The whistleblower is… [INSERT THOU WHO SHALL NOT BE NAMED]… "

This is a daily occurrence!

And why?

Because you don’t own the platform - they do.

So the bottom line is this:

Don’t base your whole business around one platform.

Because if you do - you put yourself, your business and your family at the mercy of someone else’s decisions.

And more often than not, those decisions won’t be in the interest of your business.

My advice?

Do what Alex Jones did when he got booted off social…

Build your own platform. A platform you own. A platform you control.

That platform?

An email list.

No one can take that platform from you.

Youtube can take your videos.

Apple can shutdown your iTunes account…

Facebook can ban you for life…

But ain’t no one gonna be able to take your list.

It’s the ultimate security in business.

You may not like Alex Jones (heck, you may even think he’s a complete whack job), but his business was able to continue without a hiccup, all because he had his own platform (AKA: his own list).

Build your list.

Nurture your list.

Export and save your list.

Then sleep well knowing your ability to attract clients will always be secure.

With that being said, let’s get down to business…

If you’ve got a list (even a small list), and want more clients from it, then it’s probably time you implemented my 15 Minute Client system, no?

For all the details, wander on over to this link:

https://The15MinuteClient.com

Have you ever Googled…

“How to get clients”?

Most struggling Coaches have (The Aussie Hermit definitely has!), and it’s a terrible idea…

Why?

Because you get back 1.6 billion (with a B) pages of information.

A heck of a lot to sort through.

And, something you’re obviously not going to do (especially considering 99.9% of it is downright trash).

But the truth is - you still need clients.

So how do you find the 0.1% of experts that can give you the advice you need to get more clients?

For yours-hermity, whenever I’m looking to hire someone, I do these 2 things…

First I’ll go ask my colleagues who they think is good.

Then second, once I’ve compiled a list, I’ll look at the type of proof they use to show they’re an expert. The reason being, many Experts will put up proof that on the surface looks good, but doesn't really prove they’re an expert.

Let’s call it “real proof” vs “vanity proof."

For example, you’ll see business coaches say put up proof like…

“We help my clients get in front of 1 million people per month!”

Or…

“A recent 'Like campaign' produced 6,505 Likes!”

Or…

“We consistently get 40% email opens for our clients!”

Notice how these sound good, but don’t really prove the expert can get results that are meaningful?

It’s like…

Who cares if your client gets in front of a lot of people - how much REVENUE did you help them generate?

Who cares if you got a bunch of likes - how many CUSTOMERS did you get?

Who cares if you get 40% email opens - how many CLIENTS did you get?

Of course, they can’t tell you any of that because most often than not, their campaigns didn’t result in any revenue, customers or clients.

Hence, the need to use vanity proof.

Now, the truth is - I’m not against using vanity proof.

Not at all.

In fact - I use them on my own site!

I think it's a great way to add an extra layer of proof and credibility that you’re an expert (even if it is just surface level proof).

HOWEVER…

What I am against is using ONLY vanity proof in place of real proof as a way to persuade someone to buy.

So if you see someone who’s only promoting vanity proof - run for the hills!

Instead, make sure the expert you learn from has results that are relevant to what you’re after.

For example, following are some of The Aussie Hermit’s metrics on my site.

And, what I’ll do is point out the real proof vs the vanity proof.

Here we go:

Years in Business: 8

A nice metric to show my experience. But doesn’t really communicate the results I’ve gotten. Vanity proof…

Hours Studying Marketing/Persuasion: 12,000+

That’s a lot of study! And demonstrates I’m an expert on the topic, BUT… it’s also vanity proof…

Money Invested in Personal Development: $350,000+

(Good proof to show how much I’ve invested in myself learning my craft, but.. it’s still doesn’t mean much in terms of results, does it? Definitely a vanity metric that one)…

Total Spent on Advertising: $7,000,000+

Now we’re talkin’. That’s a lot of profitable advertising spend! And a great proof element to boot)…

Current Advertising Spend: $400,000/mo+

More great proof. It’s good because it shows what I have is working right now…

Coaching Leads Generated: 500,000+

Yup. Nice proof with this one. It’s great because it’s a result my clients are looking for…

Coaches Helped: 4,000+

A big number! And a great 'real proof' point to show what I have works for many different Coaches and Experts…

Emails Sent: 1 Billion+

A good metric to show I have a lot of experience with email, but the truth is - it’s vanity proof all the way…

Revenue Generated for Clients: $40,000,000+

Ok, this is the big one. The result all my clients are looking for - revenue in their pocket. And this shows I can deliver on that front in spades. So I could have really just shown this one - but adding the others seems so much more impressive, right?

So now you see the difference between real proof and vanity proof.

Interesting, ay?

And, important to know so next time an expert tries to win you over with vanity proof alone (hint: it’s most of them), you won’t get plundered.

You’re welcome.

With that being said…

If you want to discover why over 4,000 Coaches have sought the help of yours hermity to get more clients, then maybe it’s time you took a squiz at my 15 Minute client program.

Stumble on over to this link when you’re ready:

https://The15MinuteClient.com