A friend of mine is a physiotherapist.

And, it a lot of ways, she’s just like many Coaches out there…

By that, The Aussie Hermit means to say, she thinks her prospects care about her ‘credentials.’

She thinks her prospects care about:

The certifications she’s done…

The degrees she’s done…

The Masters she’s done…

And all the other extra courses she’s done.

Sure, it looks impressive.

Especially when you walk in and see them hung all over her walls.

But I’ll say to you what I said to her…

“Frankly, my dear, your prospects don’t give a damn.”

It’s true.

Whether you’re a Coach, a Physiotherapist, or even a Lawyer, your prospects couldn’t give two craps about your credentials.

Meaning – it’s not the reason they’ll buy from you.

For example, at no place on in my sales process do I mention I was certified as a Coach back in 2012. I don’t mention my degrees. I don’t mention other certifications I’ve done. And I don’t mention other marketing programs I’ve invested in, either.

And yet, The Aussie Hermit’s famed “15 Minute Client” program is regularly bought by Coaches and Experts the world over.

Why?

Because again – prospects don’t care about your credentials.

Now, does this mean to say they don’t care you’re an expert?

No at all.

They care about that very much.

In fact, it’s key to the buying decision.

But they don’t look to your credentials to figure out whether you’re an expert or not.

Instead, they look to other places.

Places that are far harder to fake.

For example:

They look to see who you’ve been endorsed by (i.e. if you’ve been endorsed by big names in your market, or if you’ve spoken on stages, or been interviewed in podcast, or had awards given to you etc.)…

They look at the results you’ve gotten for others (i.e. testimonials, case study results etc)…

And, most importantly – they look at the results you’ve gotten for them.

Yup – the best way they can tell whether you’re an expert who can help them, is by the results you’ve gotten for them.

“But Grand Poobah! How can I get results for them if they haven’t yet invested in my program?”

Great question, my young Hermite.

And the answer to that is simple…

By helping them for free before they invest in your program.

It’s true.

The best way to demonstrate you’re an expert is to help your prospect for free before you ever ask for the sale.

Think about it…

If you’re a Dating Coach and you deliver free content that helps your prospect land a bunch of dates – it’s pretty obvious you’re an expert, right?

Or if you’re a Weight Loss Coach and you deliver free content that helps your prospect shed 10lbs – it’s pretty obvious you’re an expert, right?

Or what if you’re a Business Coach and you deliver some free content that helps your prospect get clients (like my free 15 Minute Client workshop does), it’s pretty darn obvious you’re an expert, right?

Your prospect can’t deny you’re an expert if your advice helps them get results before you ever ask for the sale.

It’s obvious you can.

And this is exactly why The Aussie Hermit can sell his 15 Minute Client program over and over again to people that have no idea what my credentials are.

“Oh, you are so wise Grand Master Poobah! I bow down at your feet.”

Get up, young Hermite. Your grovelling is not becoming of you.

Plus, we’re not done yet.

Now that we know the best way to demonstrate you’re an expert is to help them for free before the sale, next we need to look at the most effective way to help them for free.

Meaning, we’ve got to figure out the best medium to deliver your free content.

Should you do a podcast?

Should you do speaking engagements?

Should you set up a 453 step bot sequence that looks like a family tree from The Lord of the Rings?

You can.

But, if you’re still here, and you’re still taking The Aussie Hermit’s advice (and let’s be honest, of course you are) – that’s not where I’d start.

Instead, I’d start with the most profitable medium ever created…

The medium that’s still the #1 for sales online…

And the medium that is used by your prospects every day.

That medium?

The one you’re using right now.

Email.

Yes, there’s a reason why The Aussie Hermit chooses email over all other mediums to deliver his free content – because it’s the place where it actually gets consumed.

Where other mediums require your prospect to seek out your content (i.e. your prospect has to log in to Facebook, or navigate to your blog, or download your podcast etc), with email your content gets delivered to the #1 place they’re checking every day – their inbox.

Hence – why if you know how to send emails they want to read, you can profit handsomely.

Of course, most don’t know how to send emails that people want to read.

And so when their opens are abysmal, their clicks lacking, and their sales non-existent, they blame the medium – and not their email writing abilities.

It’s unfortunate.

And very sad.

Especially because, getting results with email (even if you’re not a writer) is probably the easiest of all the mediums out there – if you know the rules.

And the good news is – The Aussie Hermit has spent the last 8 years learning those rules so you don’t have to.

So you can take them and apply them to your own business quick smart.

Of course, you’ll need to have a bit of patience while you learn these rules.

Results won’t come overnight.

But if you give it a bit of time you’ll find there’s no better medium to get your content consumed, and therefore…

There’s no better medium to demonstrate your expertise and make the sale.

That’s what my results have shown anyway.

To learn all about these rules today, simply hop on over to this link:

https://The15MinuteClient.com

If you didn’t know, The Aussie Hermit is from Australia.

And so in this email I’m going to impart on you 13 weird and wonderful facts about my “you-beaut” country.

Enjoy!

Weird Fact 1:

Former Prime Minister Bob Hawke (Australia’s version of your ‘President’) set a Guinness world record for sculling (downing) 2.5 pints of beer in 11 seconds.

Yes, this is who we vote in to run the country.

Weird Fact 2:

Australia’s first police force was made up of the most well-behaved convicts.

Read that again.

Weird Fact 3:

In 1832, 300 female convicts ‘mooned’ the governor of Tasmania. It was said that in a “rare moment of collusion with the Convict women, the ladies in the Governor’s party could not control their laughter.”

(I also wonder if these convict women were part of the police force, too?)

Weird Fact 4:

Australia is home to the longest fence in the world. It is 5,614 km long (3,000+ mi), and was originally built to keep dingoes away from fertile land (and, also stealing babies).

Weird Fact 5:

Before the arrival of humans, Australia was home to megafauna: three metre tall kangaroos, seven metre long goannas, horse-sized ducks, and a marsupial lion the size of a leopard.

Weird Fact 6:

Australia is one of the only countries where its country folk eat the animals on their coat of arms (and they’re delicious!)

Weird Fact 7:

The Australian Alps receive more snowfall than Switzerland (Yes, it actually gets very cold in certain parts!)

Weird Fact 8:

European settlers in Australia drank more alcohol per capita than any other society in history.

Weird Fact 9:

The average Aussie drinks 96 litres of beer per year.

Weird Fact 10:

The wine cask (AKA: ‘goon sack’) is an Australian invention (we’ve got a lot of history with alcohol it seems).

Weird Fact 11:

This “selfie” is an Aussie invention (not sure I’m too proud of that).

Weird Fact 12:

An Australian man once tried to sell New Zealand on eBay (heh).

Weird Fact 13:

Captain James Cook first landed on Australia’s east coast in 1770. In 1788, the British returned with eleven ships to establish a penal colony. Within days of the The First Fleet’s arrival and the raising of the British flag, two French ships arrived, just too late to claim Australia for France.

Thank God.

So there you have it…

13 weird and wonderful facts about Australia.

But how can you use this info to get clients, right?

Well, the truth is…

You can’t.

Not directly, anyway.

But indirectly you can take this profitable lesson away:

You’re subscribed to this list to get help attracting clients or growing your coaching business. And yet, you’ve just read an email that has nothing to do with attracting clients or growing your business. Up until this point it’s just been a list of weird facts about Australia.

So why are you reading it?

The answer is obvious.

Because it’s entertaining.

So if you want your emails consumed over and over again – make them entertaining.

Of course, you want to add in real valuable content as well otherwise they’ll go somewhere else to get help.

Therefore, the key to sending profitable emails your list loves to read (and buy from) – is to send emails that entertain AND deliver valuable content.

If you want to know how to do both (even if you’re not a natural “entertainer”), buck on over to this link:

https://The15MinuteClient.com

-Luke Charlton
Location: The Man Cave