If you didn’t know, The Aussie Hermit is from Australia.

And so in this email I’m going to impart on you 13 weird and wonderful facts about my “you-beaut” country.

Enjoy!

Weird Fact 1:

Former Prime Minister Bob Hawke (Australia’s version of your ‘President’) set a Guinness world record for sculling (downing) 2.5 pints of beer in 11 seconds.

Yes, this is who we vote in to run the country.

Weird Fact 2:

Australia's first police force was made up of the most well-behaved convicts.

Read that again.

Weird Fact 3:

In 1832, 300 female convicts ‘mooned’ the governor of Tasmania. It was said that in a "rare moment of collusion with the Convict women, the ladies in the Governor's party could not control their laughter."

(I also wonder if these convict women were part of the police force, too?)

Weird Fact 4:

Australia is home to the longest fence in the world. It is 5,614 km long (3,000+ mi), and was originally built to keep dingoes away from fertile land (and, also stealing babies).

Weird Fact 5:

Before the arrival of humans, Australia was home to megafauna: three metre tall kangaroos, seven metre long goannas, horse-sized ducks, and a marsupial lion the size of a leopard.

Weird Fact 6:

Australia is one of the only countries where its country folk eat the animals on their coat of arms (and they're delicious!)

Weird Fact 7:

The Australian Alps receive more snowfall than Switzerland (Yes, it actually gets very cold in certain parts!)

Weird Fact 8:

European settlers in Australia drank more alcohol per capita than any other society in history.

Weird Fact 9:

The average Aussie drinks 96 litres of beer per year.

Weird Fact 10:

The wine cask (AKA: ‘goon sack’) is an Australian invention (we’ve got a lot of history with alcohol it seems).

Weird Fact 11:

This "selfie" is an Aussie invention (not sure I’m too proud of that).

Weird Fact 12:

An Australian man once tried to sell New Zealand on eBay (heh).

Weird Fact 13:

Captain James Cook first landed on Australia's east coast in 1770. In 1788, the British returned with eleven ships to establish a penal colony. Within days of the The First Fleet's arrival and the raising of the British flag, two French ships arrived, just too late to claim Australia for France.

Thank God.

So there you have it…

13 weird and wonderful facts about Australia.

But how can you use this info to get clients, right?

Well, the truth is…

You can’t.

Not directly, anyway.

But indirectly you can take this profitable lesson away:

You’re subscribed to this list to get help attracting clients or growing your coaching business. And yet, you’ve just read an email that has nothing to do with attracting clients or growing your business. Up until this point it’s just been a list of weird facts about Australia.

So why are you reading it?

The answer is obvious.

Because it’s entertaining.

So if you want your emails consumed over and over again - make them entertaining.

Of course, you want to add in real valuable content as well otherwise they’ll go somewhere else to get help.

Therefore, the key to sending profitable emails your list loves to read (and buy from) - is to send emails that entertain AND deliver valuable content.

If you want to know how to do both (even if you’re not a natural “entertainer”), buck on over to this link:

https://The15MinuteClient.com

-Luke Charlton
Location: The Man Cave

Want to know how to increase your prices while removing coaching sessions?

Then listen to this story…

Recently, The Aussie Hermit had a great conversation with a 15 Minute Client customer, Greg.

Now, just for some context. Greg is a golf coach. And a successful one at that. In fact, using my daily email ways, he’s been able to regularly sell his high-ticket program.

So what’s the problem?

The problem is, his high ticket program has 48 in person, 1-on-1 sessions. And so because he’s giving up so much time, he’s limited with the amount of people he can coach.

Here’s some of my advice from the email I sent to him:

====

"…48+ sessions is WAYYY too much.

You’re making the mistake we all make as Coaches.

We think we’re providing more value by giving more coaching sessions. We think we have to give more sessions to justify the price.

Remember - Your prospects don’t even want to go to your coaching sessions.

They just want the result!

So if they can get that result in 4 sessions, instead of 48, they’ll still be interested in your offer.

So my advice to you is this…

Think how you can cut your sessions in half, or even down to 12 or less!

Plan it out. Get creative.

It may mean, for example, they have to do homework away from your coaching sessions. It may mean they have to record videos on their phone and send their swing to you to critique etc.

Bottom line:

Create a program that gets them the results they’re after (reducing their strokes), and do it in half or even a quarter of the sessions.

I bet you can!

And most importantly - I bet people still take you up on your high-ticket offer.

Hope that helps.

-Luke

====

Great advice. Great advice indeed.

But the question is…

Did I deliver?

That’s the question

Well, you tell me…

Here’s what Greg replied not long after:

====

"Hi Luke,

Just a quick update on my progress.
I managed to sell a 12 lesson programme for £3,000 which was paid in full this week.
I can’t believe it!"

====

Pretty cool, ey?

Since then I challenged Greg to raise his fees, which he has, and he’s still continued to sell at the same closing rate.

Now isn’t THAT cool?

Imagine how much time Greg is going to save over the coming years now that he can get results for his clients in 12 sessions instead of 48.

A whole lot!

Imagine also how many extra clients he’ll now be able to help in his 1-on-1 sessions.

A whole lot!

And imagine how much more he’ll be able to scale his revenue.

A whole lot on that front, too.

So The Aussie Hermit was right once again (was there any doubt?)…

Prospect really do buy results and NOT your sessions.

And that means you can take the same approach Greg has if you feel like you’re spending too much time with clients. Reduce the sessions and watch how your conversion rates stay the same. Of course, I’m now telling you to reduce sessions that need to be there to get the result. I’m saying you should remove the sessions you’ve thrown in there to “up the perceived value” of your offer.

All you’re doing is taking up your time and the clients time for absolutely no gain.

With that being said, this is not only place The Aussie Hermit’s advice can save you hundreds of hours each year.

That other place?

My 15 Minute Client program.

In it, I take my 8+ years email experience and shove it into a system that allows anyone - even those who aren’t writers or have ever studied writing - to get results with it fast.

Of course, it’s not a magic bullet.

You need to come to the table with an offer/program people want.

Plus, you actually have to go through the course and take action on the system every day.

But, if you’ve got a little bit of persistence and patience you really can have a system that gets you clients in just 15 minutes per day.

For all the details, waddle on over to this link:

https://The15MinuteClient.com

-Luke Charlton
Location: The Man Cave