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LUKE CHARLTON

(AKA: The Aussie Hermit)

Master of Marketing. Student of Persuasion. Drinker of Whiskey. Hermit.

Luke By The Numbers…

Age: 38

Years in Business:  11

Hours Studying Marketing/Persuasion:  12,000+

Total Spent on Advertising: $22,000,000+

Leads Generated: 500,000+

Emails Sent: 1 Billion+

Coaches Helped: 1,000+

Revenue Generated for Clients: $50,000,000+

iTunes U.S. Top 100 Marketing Podcast

What Industries Leaders are Saying About Luke…

"We're averaging 3 new apps per day from email & a good majority of them are solid. Based on our price point & conversions, email should add an extra 6 figures or so next month. Which we're very happy with”

-Landon & Stapes
8-Figure Coaches, Clients & Community

"Luke just consulted me on my messaging. I have been in the online marketing industry for years (Very successful) and worked with some of the biggest names. Luke DEFINITELY knows what he's talking about. He's very strategic, creative and insightful. If you're looking for the absolute best talent, you should be talking to Luke. Thanks Luke!”

-Jim Fortin
World's Foremost Authority on Subconscious Transformation

“Luke's copy has been responsible for millions in coaching sales for my clients. If you get a chance to learn from him, take it! I've even asked him to coach my high-level clients!"

-Jason Hornung
World Leader in Online Advertising, Hornung Agency

"The reason I asked Luke to be featured in The 6-Figure Coach Magazine is because he’s always at the forefront of what’s working online to get coaching clients. If you’re coach or consultant looking for more clients, Luke’s the man you’ve got see”

-Karl Bryan
Publisher & Owner  6-Figure Coach Magazine

“He's one of only a handful of people I trust to write copy for my clients and I've been in this game for over a decade! His ads just convert. If you want to grow your business online, see Luke. Now!”

-Rory Stern
7-Figure Ad Agency Owner, RFS Digital

“Through Luke’s help I’ve been able to take my mortgage coaching business from 0 to 7-figures in 18 months. Luke, I can’t thank you enough"

-Mark Blundell
Australia's #1 Mortgage Coach, Mortgage Sales Mastery

“I’ve hired Luke to write copy for my agency many times, and every time he knocks it out of the park. Whether it’s an ad for a private boarding school, weight loss program, retail coaching, or Christian jewellery - his ads have converted in every niche he’s written for. Quite simply, he’s a master at making your marketing convert in any niche”

-Matt Pshock
Leading Online Ad Agency Owner, Good Tree Agency

"We were hesitant to hire Luke because his fees are quite expensive. However, all that fear melted away when we saw hundreds of sales gushing into our business every day! Now, we think he’s the bargain of the century!

-Victoria Black and Gen Davidson

Owners of Australia’s #1 Diet, SuperFastDiet.com

A slot machine that pays out almost every spin?

05 Jun 2020
Posted in

Way back when, The Aussie Hermit worked at this football club pouring beers for a bit of side cash.

And, in Australia a lot of our football clubs/veterans clubs have poker machines (AKA: slot machines).

They’re a huge revenue raiser.

However, they also present a big problem in the community because how easy they are to get addicted to (probably why the US only allows you to gamble in a couple of states. Smart!).

Anyway…

Every shift I worked, I always saw the same people gambling.

Whether it was a Monday, Tuesday, Wednesday or Saturday night - they’d be spinning the pokies…

Sad.

And, I remember this one Thursday night I’m working (Thursday was a big day because that’s when welfare checks get paid. So there’d be a lot more people gambling that night), and this guy has been on the poker machines from about 7pm, and it’s now 10.30pm.

That’s a lot of spinning!

And a lot of money spent.

Then, all of a sudden, his machine starts going crazy…

It’s starts flashing.

Making all these loud noises…

He won!

The son of a gun won over $10,000!

I can't believe it.

And I don’t think he can either!

(It’s probably the most he’s ever won on the pokies)

So do you know what he did next?

Did he celebrate?

Did he call his wife to tell her the news?

Did he take his $10k check and go home?

No no no.

He walks over the payout booth, grabs his $10,000 check, and walk right back over to the same slot machine - and keeps playing!

Now that I can’t believe.

So sad.

And, it kinda reminds me how Coaches run their businesses…

Just like this man, they’re “playing the pokies” every day with their marketing…

They’re spinning the slots…

Hoping…

Praying for a “big win” (AKA: a big client)

And when they eventually do get a big win (because everyone wins eventually), what do they do?

They celebrate for a few minutes, then go right back to playing the pokies again!

After all, that’s their only method of winning in business.

A sad way to get clients.

Not the least quite scary, too. Not knowing where, when or how your next client is going to come. So unpredictable. Their lives must be filled with so much stress and anxiety from all the uncertainty.

How do I know?

Because The Aussie Hermit used to run his business the same way.

For years it was like that.

Playing the pokies. Praying for a new client.

I definitely know what that feels like.

But I’ll never run my business like that again. Nope. You see, I’m lucky enough to have found a super simple method to get a consistent flow of clients - forever. No matter the economy. No matter what the government does. No matter if Facebook shuts down over night. Here’s how it works…

Step 1) Take 15 minutes to email your list with an offer to work with you.

Step 2) Do that every day.

And, that’s it!

What, not gooroo ninja enough for you?

Yeh, it was exactly that thinking that kept me playing the pokies for years!

Just cause it’s not new or flashy, doesn’t mean it doesn’t work.

You see, I found as long as you send emails to your list consistently with an offer they actually want, you’ll get a consistent flow of appointments and clients.

It’s like playing like the pokies, only, instead of losing 90% of the time, you’re winning 90% of time.

You could say it’s like a slot machine that pays out almost every time you spin!

Now, that’s the type of game The Aussie Hermit loves to play!

And, if you’re the same, I’d love to teach you my daily email ways…

You don’t need to be a writer.

You don’t have to have studied any copywriting.

And you don’t even need a big email list!

All you need is a desire for more high-paying clients, an hour or so each day to learn the system (for about 30 days), then the ability to send one 15 minute email each day.

If you’re tired of playing the pokies, and you want more stability and certainty in your business, then high-tail on over to this link now:

https://The15MinuteClient.com

-Luke Charlton
Location: The Man Cave

How to profit from torture

04 Jun 2020
Posted in

Do you watch cooking shows?

Lots of people do.

I don’t.

The Aussie Hermit just doesn’t get them.

Why would you watch someone cook delicious food without actually getting the benefit of eating the delicious food?

To me, it’s a form of torture.

And you see this behaviour with Coaches, too.

They love to torture themselves.

For example…

They’ll sign up to the latest “guru’s” complex funnel system that has them creating 45 up sells, a 250+ email sequence, an integrated bot sequence etc - and they’ll do it knowing full well they hate tech.

Or they’ll spend months “perfecting” their course, putting in hundreds of hours creating content, re-doing videos and trainings - knowing full well it’s hurting their business not getting it out into the world.

Or the big one (and my biggest problem way back when)…

They’ll invest in yet another program knowing full well they haven’t implemented the last one they bought.

It boggles the mind.

But the truth is - this self-harming behaviour isn’t just found in the coaching industry.

The truth is - it’s across all markets and niches.

For example, there are prospects in every market who buy programs and don’t implement.

So what do you do with an ethical conundrum such as this?

Do you continue to sell your products and services knowing many will never implement?

AKA: do you continue to profit from people who are knowingly torturing themselves?

Or…

Do you stop selling altogether?

Of course, that would be silly.

(Not least of which because you don’t know who is/isn’t going to take action before you sell to them - even the course addicts convince themselves “this” will be the program I finally see results with).

Because then what happens to those you can help that actually do take action?

You’d be leaving them out in the cold.

So profit from torture, I say - and have smile on your face while doing it!

Know that, while you may not be transforming the lives of the course addicts, you’re still transforming the lives.

On that note, it’s time for me to pitch.

If you’re an action taker looking to get more high-paying clients, then my 15 Minute Client system might just be what you’re looking for.

I must warn you though - it does require you to (gasp!) consume the course.

And, also, take action!

(Course addicts beware).

But if you’re OK with that, and you’ve got a few minutes spare each day to implement it, it may just be the most profitable marketing system you’ve ever used.

For all the details, wander on over to this link:

https://The15MinuteClient.com

-Luke Charlton
Location: The Man Cave

Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free

Click the purple button, enter your details, and get the 9 email offers delivered to your inbox instantly>>>