Are you making these mistakes in coaching?

Mistake #1 - You haven’t yet defined your niche.

(The Coaches that get paid the most specialise in a coaching niche)

Mistake #2 - You try to sell your coaching.

(No one wants to buy your coaching. What they want is an “outcome.” For example, “How to lose 30lbs in 30 days.” Create an irresistible outcome and sell them that!)

Mistake #3 - You chase clients down.

(You have the solution to your prospects pain. You are the Expert. They should be chasing you down - not the other way around.)

Mistake #4 - You implement marketing tactics.

(Tactics get you quick wins - but they’re inconsistent. If you want consistent clients, you need to implement a ‘strategy’ you can repeat over and over again. For example, building your list and emailing that list every day is a strategy you can use to get clients over and over again)

Mistake #5 - You lower your fees to get more clients

(Lowering fees often has terrible consequences. First, you usually make less sales because it gives a ‘red flag’ to your prospect that your services aren’t that valuable. Second, if you do make sales, you often attract the “price shoppers” who have no money and demand you lower your fees even more.)

Mistake #6 - You give away free coaching to attract clients

(You cannot demonstrate how transformational coaching is in one session. So quit giving away your coaching for free. The only thing giving away coaching for free demonstrates is that your service is not valuable! If it truly was valuable, you’d be charging for it!)

Mistake #7 - You are the one that does most of the talking in your sales calls

(You have 2 goals on your sales or “discovery” call… 1) Determine whether or not you can help them, and if you can… 2) Sell them your program. 90% of the call is spent on part 1. There is no talking here, only “question asking.” ln part 2, the final 10%, that’s when you can talk about your program)

Mistake #8 - You let anyone in your programs

(If you want a fast way to destroy your reputation as a Coach simply let anyone who has a ‘wallet and a pulse’ into your programs. On the flip side - if you want a reputation for getting amazing results, only let people into your programs you know you can get great results for!)

Mistake #9 - You never email your list more than a couple times per week

(This one is a biggie! Here’s the bottom line: Email is still the king of online profits. It beats its closest rival by a factor of 2 to 1, and social media by 40 to 1. Yes, those are real return on investment numbers. So if you’re not leveraging email to its fullest (AKA: if you’re only emailing every now and then) you’re almost certainly leaving thousands - maybe even hundreds of thousands - on the table each year!)

There are many more ‘coaching mistakes.’ These are just some of the big ones that are costing Coaches serious dineros every month.

Maybe even you?

If you find yourself resonating with any or all of these, The Aussie Hermit's next piece of advice is - don’t try and solve all these problems at once.

Take them one at a time.

But which one do you start with?

Well, my advice would be to go with the low hanging fruit first - the one that’s most easily fixed, and that also stands to earn you the biggest return on your time invested.

That low hanging fruit?

Mistake #9.

If you’re not emailing every day, you’re leaving clients and sales on the table.

Start dedicating 15-minutes each day to send a valuable email to your list that has an offer to jump into your product/program. This one daily action is your minimum marketing activity each day. When we’ve got family commitments, or we’re travelling, or we simply want a vacation, if we keep doing this 15-minute per day minimum marketing activity, we keep sales coming in.

That’s the power of email.

If that’s what you want, start emailing today. Every day.

And if you’re not sure how? Then that’s what my 15 Minute Client system is for.

For all the details, steam on over to this link:

https://The15MinuteClient.com

-Luke Charlton
Location: The Man Cave

A while back I interviewed a very successful Coach by the name of Ken Varger.

And, during the interview he told me a story about ‘the most successful car salesman that ever lived.’

And in terms of profits….

This car salesman was lightyears ahead of his fellow salesman!

Where others were struggling to make ends meet - he had customers chasing him down.

Imagine that…

Customers chasing down a car salesman!

Ha!

So… how did he do it?

Would you like to know his secret?

I bet you would.

The problem with this secret is that it’s incredibly simple.

The strategy this ‘world’s greatest car salesman’ used is neither unique or particularly exciting.

In fact, when I reveal it, most will pass it over for something more ‘exciting.’

(Like bots, or messenger marketing, or Facebook Live’s)

But the truth is - this simple strategy was responsible for MILLIONS in sales. And this was the 70’s!

So, what was the secret?

It was this…

During the selling process, he would take a note of the customers details. Their family life. Their birthdays. Anniversaries. Favourite hobbies etc.

This salesman wanted to know everything about his customers.

After that, he’d keep that information in a file.

And do you know what he did with it?

He did the one thing his competition couldn’t be bothered doing, but was the difference between struggling and success…

He followed up!

First, he would follow up a few months after purchase to see how the customer was doing with their new car.

But that was just the beginning…

Any time there was an anniversary - he’d give the family a call.

Any time there was a birthday - he’d give the family a call.

Any time he saw something the customer would be interested in (i.e. like something related to their fav. hobby) - he’d them them a call.

The point is…

When someone sells you a new car that’s usually the last time you hear from them.

Not this salesman - he treated that sale as the beginning of the relationship, not the end.

And because of that, he was able to build extremely strong relationships with hundreds and hundreds of his customers. That way, when they went to buy their next car…

Who do you think they called?

The answer is obvious.

And the answer is also obvious about what you have to do to succeed in online business…

Yes, you’ve heard it before.

Yes, it’s not “new” or “sexy” or “ninja.”

But it's what will separate you from the competition because you’re the only one that can be bothered to do it…

And that, of course, is to follow up.

The reason The Aussie Hermit makes able to so easily and so consistently make sales is because, like the world’s greatest car salesman, I consistently follow up.

I do the unsexy thing my competitors aren’t willing to do.

More:

You can follow up in a variety of different ways.

Some more manual than others.

Somre more complex than others.

And some more effective than others.

But if you’re asking The Grand Poobah himself, I recommend you start with the one that requires the least effort and least time, yet gives you the biggest returns.

That method?

Email, of course.

With one simple daily email you can follow up with thousands at a time.

You can build a relationship with thousands at a time.

And you can promote your program to thousands at a time.

The world’s greatest car salesman didn’t have access to email, and was incredibly successful with follow up.

What can you do with a tool that allows you to harness the power of follow up with just a few minutes work per day?

To find out how a simple daily email can get clients chasing you down every week (even if you’re not a writer), ride on over to this link:

https://The15MinuteClient.com

-Luke Charlton
Location: The Man Cave