Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
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LUKE CHARLTON
(AKA: The Aussie Hermit)
Master of Marketing. Student of Persuasion. Drinker of Whiskey. Hermit.
Luke By The Numbers…
Age: 38
Years in Business: 11
Hours Studying Marketing/Persuasion: 12,000+
Total Spent on Advertising: $22,000,000+
Leads Generated: 500,000+
Emails Sent: 1 Billion+
Coaches Helped: 1,000+
Revenue Generated for Clients: $50,000,000+
iTunes U.S. Top 100 Marketing Podcast
What Industries Leaders are Saying About Luke…
"We're averaging 3 new apps per day from email & a good majority of them are solid. Based on our price point & conversions, email should add an extra 6 figures or so next month. Which we're very happy with”
8-Figure Coaches, Clients & Community
"Luke just consulted me on my messaging. I have been in the online marketing industry for years (Very successful) and worked with some of the biggest names. Luke DEFINITELY knows what he's talking about. He's very strategic, creative and insightful. If you're looking for the absolute best talent, you should be talking to Luke. Thanks Luke!”
-Jim Fortin
World's Foremost Authority on Subconscious Transformation
“Luke's copy has been responsible for millions in coaching sales for my clients. If you get a chance to learn from him, take it! I've even asked him to coach my high-level clients!"
World Leader in Online Advertising, Hornung Agency
"The reason I asked Luke to be featured in The 6-Figure Coach Magazine is because he’s always at the forefront of what’s working online to get coaching clients. If you’re coach or consultant looking for more clients, Luke’s the man you’ve got see”
Publisher & Owner 6-Figure Coach Magazine
“He's one of only a handful of people I trust to write copy for my clients and I've been in this game for over a decade! His ads just convert. If you want to grow your business online, see Luke. Now!”
7-Figure Ad Agency Owner, RFS Digital
“Through Luke’s help I’ve been able to take my mortgage coaching business from 0 to 7-figures in 18 months. Luke, I can’t thank you enough"
Australia's #1 Mortgage Coach, Mortgage Sales Mastery
“I’ve hired Luke to write copy for my agency many times, and every time he knocks it out of the park. Whether it’s an ad for a private boarding school, weight loss program, retail coaching, or Christian jewellery - his ads have converted in every niche he’s written for. Quite simply, he’s a master at making your marketing convert in any niche”
Leading Online Ad Agency Owner, Good Tree Agency
"We were hesitant to hire Luke because his fees are quite expensive. However, all that fear melted away when we saw hundreds of sales gushing into our business every day! Now, we think he’s the bargain of the century!”
Owners of Australia’s #1 Diet, SuperFastDiet.com
There are many Coaches who struggle to take money from their prospects.
It makes them feel like an "imposter" or "salesy".
And, Big Pappa C used to feel this way back in the day.
But now I personally enjoy taking big wads of cash from my clients.
And, you should too.
After all, you’re transforming their lives - and that’s got to be worth a lot, right?
So in order to help you out, I thought I’d explore a simple analogy.
Here we go…
First, imagine you’ve been transported back a few thousand years to when people still bartered.
And also imagine you’re a very fine sword maker.
You have the finest, strongest swords in the land.
Now, I also live in this time and I’m a goat breeder.
And, for some reason, my goats have super massive udders that produce a lot of milk.
I’m known as "The Man Who Produces Big Uddered Goats".
So anyway…
One day I’m walking along with one of my goats, huge udders dragging along the ground, and I pass by your sword making shop.
And, I’ve been meaning to get a sword in case I ever need to defend my family.
So I approach and ask if you’d like to trade one of your swords for my goat with gigantic udders.
You love the idea because you’ve been needing a goat at home to produce milk for your family…
And the huge udders are a big bonus.
It’s a great win win situation.
So we trade and both of us are super happy.
Now, let’s do the exact same scenario again…
Only this time we’ll fast forward a few hundred years to a time we’re using coins (AKA: money) to buy stuff with.
So once again I approach your shop because I need a sword to defend my family.
I ask, "how much?"
You say, "3 coins!"
"Wow, what a great deal," I think to myself.
I buy the sword.
I’m happy because now I can defend my family, and you’re happy because you got 3 gold coins to buy that goat you’ve been needing to get.
So…
What’s the difference between the two scenarios?
The only difference is the addition of money to make the exchange of goods and service easier.
If you notice - even when money is involved, we are still exchanging value between two parties.
And also, in the second scenario both parties end up being happy because they get what they want.
So here’s the point "The Man Who Produces Big Uddered Goats" is making…
We don’t live in an age anymore where a prospect trades a big breasted goat (or whatever item) for your coaching services.
Instead, they give you money as an exchange of value.
Money = value to you.
Coaching = value to your prospect.
All you’re doing when you’re selling your coaching is exchanging value - just like thousands of years ago when you swapped a goat for a sword.
It’s just an exchange of value.
But for whatever reason some Coaches see taking money from their prospects as a negative thing.
They see their prospect losing in the deal and they’re winning.
As we’ve just established - this is totally incorrect.
Your prospect HAPPILY gives you their money because they find huge value in your service.
Of course, how much they give you will depend on how well you communicate the value of your service.
But that’s another lesson for another day.
For now, next time you sell just think of a goat with over sized udders and I’m sure you’ll be as happy as I am when you take a big wad of cash from your new client 🙂
With that being said…
If you need more clients and you hate all that "funnel stuff" then maybe my 15 Minute Client program can help?
Basically, I show you how to craft an offer that communicates the true value of what you do (so you can charge a lot more)…
And then I show you how to sell that offer one simple email per day (yes, even if you don’t yet have a list).
And that’s it!
To get on the waitlist so you’re first to know when I have spots open, click here now:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Man Cave, Canberra
| "Kids are like weeds, they grow up quick and they’re hard to get rid of" -Luke Charlton One of the things that really surprises me about having kids is how much they trigger me. I’m talking a deep rage. And, it’s often for stuff that’s not that bad. For example… One of the things that gets Big Pappa Charlton angry is when my kids fall over and hurt themselves. You would think my first reaction would be empathy. But no - it’s deep anger. The reason? I think I get pissed because they don’t listen when I tell them to slow down. And then when they hurt themselves I feel they wouldn’t be in that position if they had just listened. Another thing that gets me angry is when Indi (3) snatches something that Olive (1) is playing with. Man that pisses me off. Or another one is when Indi hurts Olive. Now that really gets my blood boiling way more than I know it should to the point I start having visions of what life would be like if I just hurled Indi over my balcony. (Living in a cell somewhere probably) Now, I’m joking, of course. I would never physically hurt my kids. (Although, I totally now get why some parents hurt theirs) But the point is… There are things my kids do that trigger me to react a certain way. And no matter how much I try to rationalise my way out of it by saying things to myself like, "Big Pappa Charlton, you’re at the playground. Your kids will probably fall over and hurt themselves. It’s Ok. They’re kids" - I still get triggered when it happens. I just can’t help it. Now, the interesting thing about triggers is they don’t just apply to parenting. I’m sure you’ve been in a relationship before when your partner has triggered you in some way. (Alana has a list of about 43,000 ways I trigger her. We go through it most days) Or when a client or colleague has really pissed you off. It happens to us all the time. And these types of triggers are typically different from person to person. With many of them being created in our childhood (due to abuse or negative experiences). The other type of triggers are the ones we ALL share in common. And it’s these triggers you can speak to in your marketing to get your prospects to react in a way (virtually against their will - just like Pappa C with his kids) that leads them to your coaching program. For example… "Status" is a trigger. When you show how your product can increase your prospect’s status, they’ll be attracted to it (and they’ll pay more). This is why people pay $5,000+ for a Gucci bag when the quality of the bag is basically exactly the same as a $300 bag. Another trigger is "credibility". When you can show how you’re a credible expert your prospect will be more trusting of you (and therefore more willing to part with their money) This is why at the beginning of a webinar or email sequence I’ll typically mention I’ve spent over 16 million on ads, generated 500,000+ leads, helped clients bank over 50 million in revenue, worked with over 4,000 Coaches etc. It’s all to prove my credibility. Another powerful one is "ugency/scarcity," which you’ve probably heard of, and there are many more. Now, this email is not to go through them all (that’s what my program is for). The point I’m making is - triggers make your prospects react whether they want to or not. Yes, even if they try to rationalise why an "urgent deadline" shouldn’t or won’t affect them… it will. They can’t help it. It’s been baked into our lizard brain from birth. So knowing these triggers you can see how simple, quick and easy it is to move people toward your premium offer - even if they resist. It’s almost like have "cheat codes" in a game. When you know the codes, it becomes easy. And this is exactly why my clients love working with me. I show them how to use these simple triggers in their daily emails to get more clients beating down their door. Would you like the same cheat codes to get more high paying clients? Then make sure to put your name on The 15 Minute Client program waitlist so when spots are open you’re first to know: https://scale.lukecharlton.com/waitlist/the-15-minute-client/ -Luke Charlton Location: The Man Cave |
Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
Click the purple button, enter your details, and get the 9 email offers delivered to your inbox instantly>>>