Probably the biggest challenge Coaches face in today’s marketplace is being able to stand out.

After all, your prospects are bombarded with thousands of marketing messages per day.
So how do you get noticed amongst all that noise?

And how do you ensure that when they see your ad, they choose you over the myriad of other options?

Well, that’s what I want to talk about in today’s email…
And, it’s pretty simple…

There are only 2 ways to stand out.

One is easier. The other is harder.

Let’s talk about the easier one…

And that is, you choose a niche.

You’ve heard it a thousands times, and you’re gonna hear it one more - by choosing a very small, specific niche market you’re able to cut through the noise and get prospects chasing you down.

Let me show you how it works…

Let’s say you help people who have "low energy."

This is a problem that millions of people suffer from.

So you could go out into the market with a message like… "hey, if you’re struggling with low energy, I’ve got this free training that will help you boost your energy" etc.

That might work but problem is, because it’s such a broad problem/market it would be hard to stand out.

Instead, if you want to cut through the noise and get a better response, you could focus on a niche demographic that has low energy.

For example, you could choose to focus on people who have "Chronic Fatigue Syndrome" or maybe even "Lyme Disease."

With these demographics you’re still solving the problem of "low energy," however you’re doing it in a way that allows you to cut through the noise.

For example, in your ad you could say…

"Do you suffer from Lime Disease?

If so, I have a great free training that will help you boost your energy… etc"

Notice how with this example it’s speaking to a smaller, more specific crowd?

This will get a much better response.

And this is how niche marketing works.

People feel like your offer is made just for them, and so they’ll respond more actively.

And as mentioned, this is the easier of the 2 ways to stand out.

The second way to stand out is a little more difficult because it requires you to be more sophisticated with your marketing.

Specifically…

You need to use what Gene Schwartz (one the greatest copywriters to have ever live) calls a "unique mechanise."

For us Coaches, a unique mechanise is our "system" or methodology to getting results.

This is why you see big name gurus on Facebook advertising their system, and it’ll have a weird name.

I.e.

The Facebook Reverse Ad Selling Method
The Invisible Flytrap Funnel
The Content Creation Blueprint
etc.

This is done for a reason - to stand out.

By leading with a unique system/method in your messaging you give prospects a reason to choose you over other competitors.

This is why in my main ad campaign I advertise a training called "The 1-Sentence Offer."

This is unique and different to anything else out there.

I have to do this because I’m in a broader market.

But again, this path is more difficult if you’re not a seasoned marketer, and why I recommend that if you simply want high paying clients, to go with a niche in the first instance.

This is what I do with most of my clients and why, after years of struggle, they’re able to finally see results so quickly.

With that being said…

If you’re struggling to get clients, I can almost assure you the problem is that you haven’t found a way to clearly stand out in today’s market.

And as mentioned - this is the first thing I do with clients in my 15 Minute Client program.

First we pick your niche. Then we craft your high ticket offer for that niche.

And after working with thousands of Coaches over the years, The Ol’ Aussie Hermit has gotten pretty good at it.

Then from there was set up a simple ad campaign to attract your niche onto your list on autopilot.

Then, finally, we turn that list into high paying clients with one daily email.

And that’s it.

To find out when doors are open next, put your name on the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Man Cave, Canberra