Let me take you back to mid 2014 to an unbelievable true dating story... The Aussie Hermit has just landed home from London. I’ve just failed in my attempt to launch my coaching business. And, I have a stack of bills (and a ton of debt) that would make your eyes water. So because I have absolutely no clients to help pay those bills, I decide to crawl out of my then current Man Cave (which was a bedroom in my Nan’s house at the time - sexy, I know) to get an evening job in a cocktail bar (I figured, as a hermit, if I’m going to get a job where I have to see and speak to people, it would only be at a time where there’s no sun) . Also, because The Aussie Hermit doesn’t have many friends (other than those in recesses of the darkest conspiracy theory forums), I’m super lonely 😞 So I decide what I also need to is find a lady friend. A lady hermit, even. And so what does a boy hermit use to do to find a lady hermit? Do I walk around in the day time, trying to find them in… public!? God no! That would be enough sun to singe The Aussie Hermit’s hair clean off and turn my eyes into two giant cataracts. I use Tinder, an iPhone dating app, of course. Now, if you’re not aware, one of the features of that dating app is that you can choose the gender and the age range of the women (or men) you want to show up on your phone. So I put the age range for the women to 23-28 (also important to the story, I was 28 at the time and had never considered choosing an age range for women older than me). So this one night I’m working at the bar I get to talking with this girl. She's attractive, it's her birthday, and so I ask her the one question you should never ask a girl… "How old are you anyway?" To which she replied "32." And this blew my mind. "Wow!" I thought. "I’d totally date her. I think I need to change my Tinder settings to women older than me!" So that night I promptly change the settings on my Tinder app to show women up to age 32. Even funnier, the next couple of days I see that very same girl I was talking to at the bar appear on my Tinder feed. We ‘liked" each other on the dating app (lucky she didn’t know about my Nan’s Man Cave), get to talking and go on a date. To cut a long story short, it didn’t go anywhere. But here’s where the story gets good… A few weeks later I get to chatting with a very attractive woman on Tinder and she’s also 32. Four years older than me. After a month we go on a date, then after another month we move in together. Yes - very fast. But now it’s 5 years later and we’re still living together. (Not in the Man Cave, of course. That’s only reserved for men who like cars, conspiracy theories, Trump, and of course - reading thick marketing and copywriting textbooks written by the titans of direct response) Oh - and we have 2 children 🙂 But here’s the crazy part of all this… Had I never had that conversation with that original 32 year old that night at the bar, I probably would have never changed my Tinder profile to show women aged 32. If that never happened I would never have met Alana, and we wouldn’t have these two amazing little girls. Isn’t that crazy? And this story got me thinking about how even the smallest conversations, or decisions, or occurrences can have a such drastic impact. In fact, they can change the trajectory of your business and life! For example, take the time I "rediscovered" the power of email. I listened to this one episode of this one random business podcast I’d never listened to before. That episode? An interview with Perry Marshall. And in that episode he promoted his new marketing book, 80/20 Marketing, which sounded interesting, and so I bought it. Now, here’s the thing… Had I not bought it I never would have discovered that your email list is just like an "80/20 curve." And that means, no matter what your market, or what size your list, you have people who can only afford your low-ticket programs, but you also have people that can afford up to your mid ticket programs, and most importantly… You have high net worth prospects who can afford your low ticket, mid ticket and BIG ticket items. And it was when I discovered that, that I decided to focus almost all my marketing efforts on building my list, and emailing that list low, mid, and high ticket offers. And the rest, they say is history. 1 billion emails sent, 16 million spent on ads, and 50+ million in client and business revenue. I'd say it was a great decision. A decision that changed my life and my business forever. (A decision, I might add, that allows me to live a life of complete hermit solitude in The Man Cave.) So the question then becomes… Do you want to make the same, simple, instant decision? Decide today to build your list. Decide today to mail that list. And decide today, to send them low, mid and high-ticket offers. Do that, and it could be the same "fork in the road decision" that changes your business and life forever. Now, if you want to learn the "hows" of building and emailing your list to get coaching clients, then my simple 15 minute daily email system might be what you're after. Slink on over to this link and put your name on the waitlist: https://The15MinuteClientWaitlist.com Doors open soon. -Luke Charlton The Man Cave, Canberra

Every Saturday morning, The Aussie Hermit does the weekly food shopping at the local farmers' markets.

And, they have all kinds of fresh food…

Fresh, organic meat, chicken and fish…

Fresh, organic, and biodynamic veggies…

All kinds of fruit, breads and pastries…

And tons of other types of food.

Typically, I’ll get meat, chicken, and veggies.

But every now and then I’ll stock up on livers.

Cow livers. Chicken livers. And duck livers.

And, one of the things that always shocks me is how cheap organ meats are.

For example, I can get a whole bag of livers for just a few dollars.

Which is crazy when you consider livers are probably the most nutrient-dense food there is.

So why is it so cheap?

Simply because our western culture doesn’t value it.

We’ve been educated to ignore the best parts of the animal for the “worst.”

And because of that, the best part is the cheapest, and the worst part is the most expensive.

Which is exactly how I see our industry. Here’s what I mean…

Most “gurus” have educated Coaches to go for the most expensive types of clients instead of the cheapest.

For example…

When a guru teaches you their latest funnel, it’s almost always trying to get that prospect on your calendar as quickly as possible.

The problem with this approach is:

You get no shows (expensive).
You have to do a lot of calls just to close one client (expensive).
And your cost per appointment is high because all your competitors are doing the exact same thing (very expensive).

Instead, I say go for the “chicken liver” clients.

The ones that show up to your calls…
The ones that are ready to buy before you’ve even spoken to them…
And the ones that are far cheaper to acquire than any guru funnel out there.

That client?

Those coming from email.

For whatever reason, most Coaches ignore email just like everyone at the markets ignores the organ meats.

But here’s the thing…

If you do it the right way, email absolutely kills every other funnel out there for results.

The reason?

Because the vast majority of prospects coming onto your email list aren’t ready to buy today.

(Especially a high priced offer)

But the secret is…

They will be one day soon.

And so if you can use email to build a relationship before they’re ready to buy - who do you think they’ll buy from when that day comes?

You.

And guess what?

That’s a LOT of people that will choose you because as mentioned - the vast majority of people coming onto your list aren’t ready today, but will be some day soon.

Anyway…

Most will ignore this and chase the latest bright shiny guru funnel.

That’s fine with me.

I’ll continue to horde all the chicken liver clients for myself.

If you want the same, then make sure to put your name down on my 15 Minute Client program waitlist.

This is a system that shows you how to build your list on autopilot, and get very high quality clients every week sending just one email per day.

To be notified when doors open next, click here now:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Man Cave, Canberra