Top line vs bottom line coaching

The Aussie Hermit has a client who spends anywhere between 2k to 5k on advertising per day.

On days where he spends around 2k…

His average cost per lead is $20.

However, on days where we scale closer to 4.5-5k…

The cost per lead rises to $30.

At first, this made him nervous.

And it makes sense:

He was stuck in "bottom line" thinking.

But once I’d revealed the mentality shift to "top line" thinking…

He changed his mind - and understood why the $30 leads were actually much, much better for his coaching business.

I reveal this shift in episode #320 of The 15 Minute Client podcast.

Simply click your preferred podcast platform link below to listen now.

Here are some other episodes The Aussie Hermit has released over the last month that I think you'll also find super valuable:

#319 - How to Sell Coaching On An Up Sell Page

#318 - Why Alex Hormozi is Wrong About Improving Show Up Rate

#317 - How to Deal With Bad Attitude Prospects

#316 - An Unintuitve Way to Reduce No Shows (& Improve Lead Quality)

#315 - Marketing In 1 Sentence

#314 - Tech Issues That Increase Conversions

Plus much more.

To subscribe and listen now, simply click on your preferred podcast platform link here:

iTunes: https://podcasts.apple.com/us/podcast/the-15-minute-client-w-luke-charlton/id1626759879

Spotify: https://open.spotify.com/show/4emZzXrAexiXurgYXxckXW

Enjoy!

-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay