Why employee attraction is client attraction

 For the last few weeks The Aussie Hermit has been deep in recruitment for the coaching company I’ve partnered with.

And here’s what I’ve realized about getting clients and employee recruitment:

The two are eerily similar.

In other words…

The copywriting and persuasion principles that attract employees are nearly the same as those that attract coaching clients.

Case in point:

We recently sent out a recruitment email to my business partner’s list. And 76 women applied for the role…

… which is way more than we could ever interview.

That’s a great problem to have, much like getting too many booked appointments in your calendar.

So how did we attract so many candidates?

I break down the email and how you can apply these lessons to attract more coaching clients in episode #306 of The 15 Minute Client podcast.

Simply click your preferred platform podcast platform link below to listen now.

Here are some other episodes The Aussie Hermit has released over the last month that I think you'll also find super valuable:

#307 - Why Low-Ticket Cannibalises High-Ticket Sales

#305 - Get Success without Skills

#304 - You Don't Need Better Quality Leads, You Need Better Qualification Part II

#303 - You Don't Need Better Quality Leads, You Need Better Qualification

#302 - Why Content is Useless Part II

#301 - Why Content is Useless for Closing

Plus much more.

To subscribe and listen now, simply click on your preferred podcast platform link here:

iTunes: https://podcasts.apple.com/us/podcast/the-15-minute-client-w-luke-charlton/id1626759879

Spotify: https://open.spotify.com/show/4emZzXrAexiXurgYXxckXW

Enjoy!

-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay
22/02/2024