How to qualify your leads & have better calls

Recently a client asked The Aussie Hermit:

“Luke, I want better quality leads. Can’t we change our targeting towards who make more money, like entrepreneurs?”

Now, I know this client’s numbers. After all, I run her ads.

And this is what I said to her:

“We don’t want to change your messaging because it’s working.”

Case in point:

The day before, 16 people applied for her program for $2.74 per application.

Out of those applications, 6 people went through and booked a call on her calendar.

Those 6 ended up costing $7.31 per appointment.

Now, let me ask you:

Would you like appointments booked straight into your calendar for the measly cost of $7.31?

I’m guessing the answer is “absolutely.”

Who wouldn’t?

So, no - the problem is not the messaging or the targeting.

And if you’re in a similar situation and feel tempted to overhaul your entire campaign when you’re already getting leads at a low cost…

Consider your qualification process first.

I reveal how you can improve that process in episode #303 of The 15 Minute Client podcast.

Simply click your preferred platform podcast platform link below to listen now.

Here are some other episodes The Aussie Hermit has released over the last month that I think you'll also find super valuable:

#296 - Why Content Is Useless For Closing Part II

#301 - Why Content Is Useless For Closing

#300 - Lessons From 10 Years In Business

#299 - The 1 Diet That Transformed My Health

#298 - Leverage Points: The fast Track to $100k-mo

#297 - Why I Rejected a $50k Client

Plus much more.

To subscribe and listen now, simply click on your preferred podcast platform link here:

iTunes: https://podcasts.apple.com/us/podcast/the-15-minute-client-w-luke-charlton/id1626759879

Spotify: https://open.spotify.com/show/4emZzXrAexiXurgYXxckXW

Enjoy!

-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay
22/02/2024