Why content is useless for closing

The other day The Aussie Hermit was helping a client with a VSL that wasn’t converting yet.

And the first thing she suggested was to teach an additional mindset hack within that VSL.

So she asked me if I thought this would increase conversions.

My response?

A hard no.

And here’s why:

If you’re struggling to convert prospects into clients - whether it’s on the phone, a webinar, or a VSL…

It isn’t because you forgot to teach them something with your content.

In contrast:

My business partner and I spent $2,000 in ads over the last 6 weeks.

This campaign doesn’t teach.

And we don’t teach on the sales calls, either.

The result?

$62,000 in revenue.

That’s a 31x return on ad spend.

So what do we do instead of using content to teach?

I reveal this approach in episode #301 of The 15 Minute Client Podcast.

Simply click your preferred podcast platform link below to listen now.

Here are some other episodes The Aussie Hermit released over the last month that I think you'll also find super valuable:

#300 - Lessons From 10 Years In Business

#299 - The 1 Diet That Transformed My Health

#298 - Leverage Points: The fast Track to $100k-mo

#297 - Why I Rejected a $50k Client

#296 - Why Silver Rigging is God's Greatest Gift

#295 - How I Would Use AI to Get Clients with Paid Ads

Plus much more.

To subscribe and listen now, simply click on your preferred podcast platform link here:

iTunes: https://podcasts.apple.com/us/podcast/the-15-minute-client-w-luke-charlton/id1626759879

Spotify: https://open.spotify.com/show/4emZzXrAexiXurgYXxckXW

Enjoy!

-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay
22/02/2024