How to name a 5-day challenge

A couple of days ago The Aussie Hermit talked to a client who wanted to run a 5-day challenge to cold traffic.

And the first thing I asked was to see the link to her challenge opt-in page.

When she sent it to me, she asked:

“What do you think about the name of the challenge?”

For context, here was the name:

"How to show up calm and confident even when someone triggers you."

Now…

This headline is okay, in that it will get prospects to opt-in.

However, it isn't speaking to a problem people are willing to spend $5,000 or more to solve.

But that's not what I actually want to talk about in this email.

You see, this client actually had a much bigger problem that's often missed by 90% of Coaches.

(Even those that are very experienced running paid ads.)

And if left unchecked...

It almost guarantees my client wouldn’t get clients from her 5-day challenge.

How does this apply to you?

Well, it's the same problem I see in a lot of online marketing strategies out there.

Whether you're running a 5-day challenge, a webinar, a VSL, or anything else...

You want to know what this is.

With that being said...

I reveal this problem and how I told her to fix it in episode #257 of The 15 Minute Client Podcast: Give Your Backend the Attention it Deserves.

Simply click your preferred podcast platform link below to listen now.

Here are some other episodes The Aussie Hermit released over the last month that I think you'll also find super valuable:

#265 - Why Group Programs Suck

#264 - How To Pitch Your Program on a Call Part II

#263 - How To Pitch Your Program on a Call

#262 - Creating Great Copy without Being Creative

#261 - 2 More P's to Prosperity

#260 - My Morning Routine

Plus much more.

To subscribe and listen now, simply click on your preferred podcast platform link here:

iTunes: https://podcasts.apple.com/us/podcast/the-15-minute-client-w-luke-charlton/id1626759879

Stitcher: https://www.stitcher.com/podcast/the-15-minute-client-w-luke-charlton

Spotify: https://open.spotify.com/show/4emZzXrAexiXurgYXxckXW

Enjoy!

-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay