Why qualified appointments aren’t the goal of advertising

Last week The Aussie Hermit spoke to a DFY client who was worried about his advertising campaigns.

For context, I launched his ads last February.

And they’re currently generating impressive results.

The problem?

He wasn’t happy about the unqualified appointments coming through.

Now…

This isn’t uncommon in Coaches who run ads.

But here’s what I told him:

Getting qualified appointments should *not* be the goal of your ad campaigns.

And I know this sounds a little bit counterintuitive.

If you're not getting qualified appointments...

How will you make money?

Well, this mindset is what actually stops coaches from creating profitable ad campaigns.

So...

What should you be focused on instead?

That's exactly what I reveal in episode #247 of the 15 Minute Client Podcast.

And when you listen...

You'll understand the true purpose of your ad campaigns.

Simply click your preferred podcast platform link below to listen now.

Here are some other episodes The Aussie Hermit released over the last month that I think you'll also find super valuable:

#250 - Stop Coaching On Your Sales Calls

#249 - Why Skeptics Make The Best Clients

#248 - A Sales Mistake New & Established Coaches Make

#246 - Why You Don't Want To Be Closing Over 50%

#245 - Watch Me Pitch Live

#242 - 3 More Ways To Increase Show Up Rate

Plus much more.

To subscribe and listen now, simply click on your preferred podcast platform link here:

iTunes: https://podcasts.apple.com/us/podcast/the-15-minute-client-w-luke-charlton/id1626759879

Stitcher: https://www.stitcher.com/podcast/the-15-minute-client-w-luke-charlton

Spotify: https://open.spotify.com/show/4emZzXrAexiXurgYXxckXW

Enjoy!

-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay