Stephen King’s advice on becoming a successful Coach

Real talk:

I think Stephen King is a complete whack job.

(You wouldn’t believe the disgusting stuff The Aussie Hermit reads about him on his favourite conspiracy blogs)

However, he is successful and has some good advice every now and then. So instead of throwing out the baby with the bath water, let’s take his advice and use it to profit from in our own businesses.

For example:

Way back I read somewhere that he gets the following question asked a lot:

“What type of pen do you use when writing?”

To which he always replies something along the lines of:

“It’s not about the pen. It’s about the writer.

So true.

And so obvious.

So what’s the profitable lesson?

Well, let’s take a step back and look at the actual question being asked.

That being, “what type of pen do you use when writing?"

What I love about this question is that it tells so much about what people think creates success.

Most people think it’s the “shoes” or the “bike” or the “type of paper” or the “bullet proof coffee" (AKA: the hacks and tools gurus use) that's creates success.

But it’s not any of that.

Success is about the stuff they’ve heard a million times before, but don’t want to implement that because it’s “hard” or “boring” or “tedious.”

AKA: the fundamentals.

And it’s that exact mindset - the mindset of someone trying to find a shortcut to success - is why they’ll never be a great basketballer, rider, writer or entrepreneur etc.

And you know what?

It’s exactly the same in the coaching industry.

So many Coaches are struggling because they’re more concerned about implementing the latest “ninja hack” or “conversion secret” or “bot automation” than mastering the fundamentals.

Like, you know…

—> Researching your dream client to the point where you know them better than they know themselves…

—> Learning how to craft irresistible offers they can’t say no to, and…

—> Focusing on one simple strategy to bring in consistent clients (as opposed to “fly-by-the-night” marketing tactics that only work once or twice).

What’s even “funnier” is that you can go into any industry and it’s exactly the same.

The majority of people are looking for shortcuts in weight loss, dating, leadership, parenting etc. - which is exactly why most fail in those industries as well. All these industries are the same because human psychology is the same. And that also means achieving success in each of these industries is the same, too.

You want to focus on the fundamentals first, THEN implement all the “whiz bang” tricks later if you want (but by that stage, you’ll probably have so many clients lining up around your door to work with you you won’t have the time!).

A great example of this “boring” fundamental that everyone’s heard about but doesn’t implement, is “follow up.”

Follow up has got to be the least “sexy” way to get clients, and yet - it’s the most profitable.

The reason?

Most aren’t ready to buy, but will be some day soon.

And when that day comes, who do you want them to think about and buy from?

You of course.

And HOW do you get them to think about and buy from you?

You follow up!

AKA: you build a relationship with them before they’re ready to buy.

So true.

And so obvious.

But rarely implemented.

So if you want clients beating down your door, the secret is not in the tools - it’s in the “I’ve heard it before but haven’t yet implemented” fundamentals.

Kinda boring, kinda not sexy, - but kinda profitable.

To discover how The Aussie Hermit helps you use these fundamentals to achieve outrageous success in his 15 Client program, turn-pike your way over to this link:

https://The15MinuteClient.com

-Luke Charlton
Location: The Man Cave