Crab mistakes her vagina for an oyster?

Here's a true story you don't read every day…

And it comes straight from Singapore news site "Sunday Register" with the headline…

"Nude sunbather on Singapore beach injured after crab mistakes her vagina for an oyster"

Wowza! That's gotta hurt!

And before you get your panties in a bunch, The Aussie Hermit ain't here to make fun. Getting your privates injured is no laughing matter (yours-hermity has had his fair share of ‘bike bar’ and ‘soccer ball’ incidents. But I digress).

What I am here to do is teach you a powerful marketing lesson…

And that is the lesson of attention.

Let me ask you…

Would you like more people to pay attention to you and your business?

Yes?

Well, why not just write an article using a similar outrageous headline as the one listed above?

You could even use old National Enquirer headlines like…

"Bigfoot found!"

Or…

"Headless body in topless bar"

Or…

"Man eats own head“

With headlines like that, you'd attract a lot of attention, right?

"Of course - but it wouldn't be the right attention Grand Master Poobah!”

Exactly!

So my point is this…

If you want more clients, then you need to create messages that are going to get the right attention. That being - the attention of your ideal client.

And the place that this all starts is by very specifically defining who that dream client is you want to attract.

When you have a very clear picture of who that is, your marketing becomes 100x easier, and 100x more powerful.

Take for instance, this email.

In my mind I’m thinking of my dream client while writing. It's a very specific type of Coach who’s been in business at least 12 months, has a small email list, a program that really helps people, but doesn’t have the amount of clients they’d like.

They’re getting by - but they didn’t get in business to get by. They got in business to transform lives, and make good coin doing it.

Further, they feel frustrated and let down from all the programs they've bought that have failed to live up to the hype.

They feel frustrated by the gurus who make it look so easy.

And they feel frustrated when they see so many others on social media “crushing it” when they can’t do the same.

“What am I doing wrong?” they wonder.

Probably the worst part is, their family doesn’t really understand what a coach is. And because of that, there’s pressure to give up what they love so much to go get a “real” job.

Etc etc.

I could go on, but the point is…

Because I know my dream client inside out - I’m able to create marketing materials (i.e. ads, lead magnets, emails etc.) that speak to, and therefore attract that type of client.

For example, that’s how I came up with the headline for my free workshop - “The 15 Minute Daily Email that Turns Tiny Lists into High-Paying Coaching Clients.”

I didn’t just make this up out of thin air. I got this headline idea from being clear about my dream client.

Notice how it’s speaking to Coaches?

Notice how it’s targeting the #1 problem they want solved? (More clients).

And notice how it’s speaking to Coaches who have small email lists?

Again - that’s all by design.

So if you want to get the attention and attract your dream client, it all starts with getting clear on who that dream client is.

That's the first step.

After that, you can more easily create marketing messages that cut through the noise online like an “Elvis spotted” headline from the national enquirer.

With that being said…

If you haven’t defined your dream client, (or you have in past marketing programs but kind of half-assed it), then I recommend you get it done ASAP.

In The Aussie Hermit’s 15 Minute Client program it’s literally the first we do to help you create a winning marketing campaign.

Then, from there, you'll learn the rest of my daily email system that turns tiny lists into high-paying clients in just 15 minutes per day.

For all the details, crab-walk on over to think link:

https://The15MinuteClient.com

-Luke Charlton
Location: The Man Cave