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How her marketing almost killed an entire family
True story:
Not long a friend of mine, who we'll call 'Jane,' was in trouble.
On the outside she was the epitome of success.
She was a 7-figure coach. She had the media chasing her down. And, she had a HUGE tribe of followers.
But, behind closed doors, it was a very different story…
For months on end Jane put in 16+ hour days marketing her business.
She hustled…
She 'grinded'…
All-nighter's weren't uncommon.
And, rarely did she take time off. Even a day.
All while managing a chronic disease, too.
Basically, she was working herself into an early grave. And she might have ended up that way had she not been incredibly lucky…
Here’s what happened:
She was driving home from a speaking engagement late one evening. And having not slept for a couple of days she was barely able to stay awake, and was drifting all over the road.
And so, to try and keep herself lucid she began chugging down double espressos. Had the music blasting in her ear. And also had the windows all the way down - even though it was below freezing outside.
Yet, despite all of that, the unthinkable happens…
She falls asleep at the wheel.
From there she drifts across into the opposite lane, right in front of a sedan with a family inside…
“HOOONNKKKKK!!!!”
She’s shocked awake by the sound of a loud horn, grabbing the wheel she swerves out of the way at the last second, just missing the family’s car.
Her life was saved that night. And so was that family's.
But, here's the thing…
It could very well have been a different scenario.
Imagine it went the other way…
What if Jane took out that family, including the children, but still survived?
What would her life look like then?
Would she have been all over the news?
Would she have been sentenced to life in prison?
What would it have been like to live with the guilt for the rest of her life?
And, what would it have been like knowing she destroyed her life, and the lives of a whole family, including the relatives of that family, too?
It's scary to think about, isn't it?
And what's even more scary is that all this could have been easily avoided.
Here's how…
What I didn't tell you is that my friend was (and still is) obsessed with all the “free” marketing methods to getting clients. And so the reason why she was working long days is because she did things like… write blog posts, post on social media, spend time in social groups, go to networking events, do FB lives, run workshops etc all day and all night just to keep the clients coming in.
She was doing all the methods that take a ton of TIME to market your business for not much ROI.
And it was never ending.
However, if Jane had instead chosen to focus on a method that attracts her clients (as opposed to methods that have her chasing them down), she’d have cut her marketing down to just an hour or so per day.
Or had she followed The Aussie Hermit's methods, just a few minutes per day…
For example, she could have followed my 15 Minute Client system.
This is is where get clients booking into your calendar by sending your list just one email per day.
That’s it.
And had she done that, there's no way she would have needed to take that speaking gig, which means there’s no way she would have been driving home exhausted that evening.
Now, is my 15 Minute Client system going to save YOUR life and the lives of others?
Well, if you’re constantly exhausted by the free methods, then it just might.
But real message here is this…
Why would you focus on methods that have you chasing clients down, that have you busting your butt for little ROI, that have you exhausted for little ROI, and that steal you away from your family for little ROI?
It just doesn’t make sense to me.
And, if you’re of the same belief, then maybe it’s time to use a strategy that attracts clients to you for years to come, without all the hustle.
If that’s what you want, drive on over to this link now and check out my 15 Minute Client system:
-Luke Charlton
Location: The Man Cave
Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
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