Forrest Gump’s Guide to Email Marketing

Recently, The Aussie Hermit watched Forrest Gump with Alana (Indiana’s mum).

And, even though I’d already seen it a dozen times…

I’m still blown away by how good it is.

What I particularly like about it is the great messages it sends around achieve success.

And, as I was reflecting on that at the end of the movie, I turn to Alana and ask her…

“After watching Forrest Gump, and him achieving so much success in so many different areas even though he was slow - what message do you think that sends?”

She says…

“For me, it says that he actually had an advantage because he was slow. Whenever he wanted to achieve something, he achieved it because he didn’t have to deal with all the overthinking, fear, contaminated thoughts etc. us “regular” people have to deal with.

He just did each activity as was instructed to him, without second guessing, and that’s why he was so successful.”

Great response.

And you know what?

As I thought about it, I realised success in email is exactly the same…

I find a lot of Coaches and Experts aren’t successful with email because their minds are riddled with fear about things like…

What people will think about them…

Whether their content is good or not…

Whether they’re emailing too much or too little…

Whether they’re selling too much or too little…

And on it goes.

There is so much fear, second-guessing and contaminated thought with sending emails, that it holds perfectly capable Coaches back from making huge sums of dinero.

It’s a damn shame.

Which is why I thought I’d do something a bit different today and give some tips on how to send profitable emails the “Forrest Gump” way…

Without using your brain!

That way, even if you’ve got an IQ of only 60, you can still get clients with email 😉

Here we go…

Tip 1) Don’t “think up” content for an email

One of the slowest ways to create an email is to sit in front of your computer and try to “think it up.”

What happens most of the time is we just get the blank page sweats!

So don’t use your brain!

Take the Forrest Gump approach…

The fast way to get your email ideas/content is not from your brain, but from the marketplace.

Look at this email.

I didn’t think it up - it’s come directly from a movie I watched, and a conversation I had.

Go back and look at my other emails. They’re the same!

I didn’t think them up. I got the content from a personal story or somewhere online.

How’s that for not using your brain!

Thanks Forrest Gump.

Next:

Tip 2) Don’t think when writing

Seriously.

Your best emails are those where you don’t think…

Where it’s just flowing from your subconscious to your fingertips.

If you have to stop to think about what to say in your email it’ll stop the flow and s…l…o…w you down!

So get your email out all in one go.

Don’t stop. Keep writing. Edit later.

Use this motto when writing…

“Write, Forrest, Write!”

Tip 3) Don’t use big words

Use language so simple Forrest Gump could understand it.

No this isn’t because your audience is dumb.

It’s because if you use big “50 cent” words it takes more energy to understand the message (yes, even for more “sophisticated” or “educated” or “high performance" people). And more energy means you’ll have less people reading all the way 'til the end.

And that’s the part where you make your offer. So, it’s pretty important you get your message consumed!

So keep your words simple.

Think 5th grade level max.

More:

Tip 4) Don’t over edit

When you’ve finished your email - you want to review it.

But don’t go over it multiple times. Doing so will almost certainly put you in a perfectionist mindset, noggin you down for hours.

Take the Forrest Gump approach…

Read it out loud. Slowly. And read it just once!

This will help you smooth out the flow of the email, fix the structure, and will help you pick up any glaring grammatical errors.

From there, simply move onto the final step…

Tip 5) Don’t think, just hit “send.”

What would Forrest Gump do after he’s written his email and read over it once?

He’d hit send!

He wouldn’t overthink…

He wouldn’t worry about whether it was good or not…

He wouldn’t have one lick of fear because he knows the most important thing to do with your email once it’s done is to send it out…

Because that’s when the dinero’s are made.

So there you have it…

That’s Forrest Gump’s Guide to Email Marketing.

Pretty simple, right?

And that’s exactly how email is when you take away all the fears and self doubts that gets stuck in our brains.

With that being said…

If you’d like to get clients from a system so simple even Forrest Gump could profit from it, then maybe it’s time to take a look at The Aussie Hermit’s 15 Minute Client program.

For all the details, run, Forrest, run on over to this link:

https://The15MinuteClient.com

-Luke Charlton
Location: The Man Cave