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Sales secrets of the world’s greatest car salesman
A while back I interviewed a very successful Coach by the name of Ken Varger.
And, during the interview he told me a story about ‘the most successful car salesman that ever lived.’
And in terms of profits….
This car salesman was lightyears ahead of his fellow salesman!
Where others were struggling to make ends meet - he had customers chasing him down.
Imagine that…
Customers chasing down a car salesman!
Ha!
So… how did he do it?
Would you like to know his secret?
I bet you would.
The problem with this secret is that it’s incredibly simple.
The strategy this ‘world’s greatest car salesman’ used is neither unique or particularly exciting.
In fact, when I reveal it, most will pass it over for something more ‘exciting.’
(Like bots, or messenger marketing, or Facebook Live’s)
But the truth is - this simple strategy was responsible for MILLIONS in sales. And this was the 70’s!
So, what was the secret?
It was this…
During the selling process, he would take a note of the customers details. Their family life. Their birthdays. Anniversaries. Favourite hobbies etc.
This salesman wanted to know everything about his customers.
After that, he’d keep that information in a file.
And do you know what he did with it?
He did the one thing his competition couldn’t be bothered doing, but was the difference between struggling and success…
He followed up!
First, he would follow up a few months after purchase to see how the customer was doing with their new car.
But that was just the beginning…
Any time there was an anniversary - he’d give the family a call.
Any time there was a birthday - he’d give the family a call.
Any time he saw something the customer would be interested in (i.e. like something related to their fav. hobby) - he’d them them a call.
The point is…
When someone sells you a new car that’s usually the last time you hear from them.
Not this salesman - he treated that sale as the beginning of the relationship, not the end.
And because of that, he was able to build extremely strong relationships with hundreds and hundreds of his customers. That way, when they went to buy their next car…
Who do you think they called?
The answer is obvious.
And the answer is also obvious about what you have to do to succeed in online business…
Yes, you’ve heard it before.
Yes, it’s not “new” or “sexy” or “ninja.”
But it's what will separate you from the competition because you’re the only one that can be bothered to do it…
And that, of course, is to follow up.
The reason The Aussie Hermit makes able to so easily and so consistently make sales is because, like the world’s greatest car salesman, I consistently follow up.
I do the unsexy thing my competitors aren’t willing to do.
More:
You can follow up in a variety of different ways.
Some more manual than others.
Somre more complex than others.
And some more effective than others.
But if you’re asking The Grand Poobah himself, I recommend you start with the one that requires the least effort and least time, yet gives you the biggest returns.
That method?
Email, of course.
With one simple daily email you can follow up with thousands at a time.
You can build a relationship with thousands at a time.
And you can promote your program to thousands at a time.
The world’s greatest car salesman didn’t have access to email, and was incredibly successful with follow up.
What can you do with a tool that allows you to harness the power of follow up with just a few minutes work per day?
To find out how a simple daily email can get clients chasing you down every week (even if you’re not a writer), ride on over to this link:
-Luke Charlton
Location: The Man Cave
Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
Click the purple button, enter your details, and get the 9 email offers delivered to your inbox instantly>>>