George Costanza's guide to coaching success

George Costanza.

Short.

Stocky.

Slow-witted bald man.

No money.

Lives with his parents.

And fails at most things in life.

Then one day, while sitting at a diner with his best friend Jerry, he proclaims…

“My life is the complete opposite of everything I want it to be. Every instinct I have in every aspect of life, be it something to wear, something to eat… It’s often wrong”

To which Jerry replies…

“If every instinct you have is wrong, then the opposite would have to be right.”

A lightbulb goes off in George’s head.

He realises that’s the answer to success he’s been looking for. From that moment on George proceeds to do the opposite of everything he usually does - and for the first time in his life, he succeeds in everything he does.

Instead of ignoring the girl that gave him a “look” - he approaches her and lands a date.

Instead of driving her away by acting needy - he acts like he could take or leave her and she’s more attracted to him.

Instead of cowering to “tough guys” annoying him at the movies - he stands up to them and they cower to him.

Instead of lying in his job interview - he’s over-the-top honest (going so far as to insult his new boss) and gets hired.

Of course, it all unravels for George at the end of the episode when he resorts to being his old self.

However, the lesson in this episode is still a valuable one.

That being…

Success often comes by doing the opposite.

Or more specifically…

Success often comes by doing the opposite of what everyone else is doing (or telling you to do).

For example…

Everyone says you should eat vegan, so I eat a straight carnivore diet.

Because of that, I lost 10kgs, got a 6 pick for the first time, have gained strength (an extremely hard thing to do when you’ve already been in the gym for 12 years), and have more energy then ever before (I can now get up at 3.30am without feeling tired on only 6 hours sleep. Before I needed 8 and still felt lethargic).

Everyone is moving away from Church, so I went and studied the bible.

Because of that, I’ve gained more meaning and happiness in my life than ever before.

Everyone says you need to save, so I focus on producing.

And because of that, I have the ability to generate income whenever I please (a great situation to be in these uncertain times).

But what about the business lessons?

Well, how about these grapes…

Most every Coach is focused on consuming multiple books once, so I focus on consuming less books multiple times.

Because of that, I have a deep knowledge on fewer topics, as opposed to a shallow knowledge of multiple topics.

More:

Most every Coach runs their business like a hobby, so I run it like a business.

Because of that, I have key metrics I track like "lead value,” I have backend in place (as that’s where the real money is made) and I actually follow up (as most leads aren’t ready to buy right away, but will be one day).

Still more:

Most every Coach is chasing the latest “flavour of the month” marketing funnel, so I chase the “I’ve heard it before," but long-proven methods.

For example, that’s why I focus on email.

Email isn’t what you’d call new.

Or sexy.

Or “ninja.”

And it’s definitely not the latest flavour of the month marketing method.

But it is proven.

And most of all - it is still the king of sales online.

Because of that, I find it much easier to attract clients than every other Coach who ignores its power.

There are many more examples I could go into that have helped me gain success in life by doing the opposite. However, that’s for another email. Instead, what I want to do now is get you to think about your current results in business.

Are there any you’re not happy with?

Maybe you’re not happy with the amount of clients you have?

Or your monthly revenue?

Or how much time your business takes up?

If so, think about what you’re doing to get those results, and ask yourself…

“What would happen if I did the opposite?” - then do it!

It's worked for George.

It's worked for me.

And it’s worked for my clients.

Maybe it’ll work for you too.

With that being said…

If you’re after a simple method to get clients, then maybe The Aussie Hermit’s 15 Minute Client system is right up your alley.

I must warn you though…

It’s nothing new or glamorous.

But it is fun to implement when you get the hang of it, and most importantly…

It works like gangbusters to get clients.

For all the details, spring on over to this link:

https://The15MinuteClient.com