Why your credentials don't matter

A friend of mine is a physiotherapist.

And, it a lot of ways, she’s just like many Coaches out there…

By that, The Aussie Hermit means to say, she thinks her prospects care about her ‘credentials.’

She thinks her prospects care about:

The certifications she’s done…

The degrees she’s done…

The Masters she’s done…

And all the other extra courses she’s done.

Sure, it looks impressive.

Especially when you walk in and see them hung all over her walls.

But I’ll say to you what I said to her…

“Frankly, my dear, your prospects don’t give a damn.”

It’s true.

Whether you’re a Coach, a Physiotherapist, or even a Lawyer, your prospects couldn’t give two craps about your credentials.

Meaning - it's not the reason they’ll buy from you.

For example, at no place on in my sales process do I mention I was certified as a Coach back in 2012. I don’t mention my degrees. I don’t mention other certifications I’ve done. And I don’t mention other marketing programs I’ve invested in, either.

And yet, The Aussie Hermit’s famed "15 Minute Client" program is regularly bought by Coaches and Experts the world over.

Why?

Because again - prospects don’t care about your credentials.

Now, does this mean to say they don’t care you’re an expert?

No at all.

They care about that very much.

In fact, it’s key to the buying decision.

But they don’t look to your credentials to figure out whether you’re an expert or not.

Instead, they look to other places.

Places that are far harder to fake.

For example:

They look to see who you’ve been endorsed by (i.e. if you’ve been endorsed by big names in your market, or if you’ve spoken on stages, or been interviewed in podcast, or had awards given to you etc.)…

They look at the results you’ve gotten for others (i.e. testimonials, case study results etc)…

And, most importantly - they look at the results you’ve gotten for them.

Yup - the best way they can tell whether you’re an expert who can help them, is by the results you’ve gotten for them.

“But Grand Poobah! How can I get results for them if they haven’t yet invested in my program?”

Great question, my young Hermite.

And the answer to that is simple…

By helping them for free before they invest in your program.

It’s true.

The best way to demonstrate you’re an expert is to help your prospect for free before you ever ask for the sale.

Think about it…

If you’re a Dating Coach and you deliver free content that helps your prospect land a bunch of dates - it’s pretty obvious you’re an expert, right?

Or if you’re a Weight Loss Coach and you deliver free content that helps your prospect shed 10lbs - it’s pretty obvious you’re an expert, right?

Or what if you’re a Business Coach and you deliver some free content that helps your prospect get clients (like my free 15 Minute Client workshop does), it’s pretty darn obvious you’re an expert, right?

Your prospect can’t deny you’re an expert if your advice helps them get results before you ever ask for the sale.

It’s obvious you can.

And this is exactly why The Aussie Hermit can sell his 15 Minute Client program over and over again to people that have no idea what my credentials are.

“Oh, you are so wise Grand Master Poobah! I bow down at your feet.”

Get up, young Hermite. Your grovelling is not becoming of you.

Plus, we’re not done yet.

Now that we know the best way to demonstrate you’re an expert is to help them for free before the sale, next we need to look at the most effective way to help them for free.

Meaning, we’ve got to figure out the best medium to deliver your free content.

Should you do a podcast?

Should you do speaking engagements?

Should you set up a 453 step bot sequence that looks like a family tree from The Lord of the Rings?

You can.

But, if you’re still here, and you’re still taking The Aussie Hermit’s advice (and let’s be honest, of course you are) - that’s not where I’d start.

Instead, I’d start with the most profitable medium ever created…

The medium that’s still the #1 for sales online…

And the medium that is used by your prospects every day.

That medium?

The one you’re using right now.

Email.

Yes, there’s a reason why The Aussie Hermit chooses email over all other mediums to deliver his free content - because it’s the place where it actually gets consumed.

Where other mediums require your prospect to seek out your content (i.e. your prospect has to log in to Facebook, or navigate to your blog, or download your podcast etc), with email your content gets delivered to the #1 place they’re checking every day - their inbox.

Hence - why if you know how to send emails they want to read, you can profit handsomely.

Of course, most don’t know how to send emails that people want to read.

And so when their opens are abysmal, their clicks lacking, and their sales non-existent, they blame the medium - and not their email writing abilities.

It’s unfortunate.

And very sad.

Especially because, getting results with email (even if you’re not a writer) is probably the easiest of all the mediums out there - if you know the rules.

And the good news is - The Aussie Hermit has spent the last 8 years learning those rules so you don’t have to.

So you can take them and apply them to your own business quick smart.

Of course, you’ll need to have a bit of patience while you learn these rules.

Results won’t come overnight.

But if you give it a bit of time you'll find there’s no better medium to get your content consumed, and therefore…

There’s no better medium to demonstrate your expertise and make the sale.

That’s what my results have shown anyway.

To learn all about these rules today, simply hop on over to this link:

https://The15MinuteClient.com