Increase your price by removing coaching?

Want to know how to increase your prices while removing coaching sessions?

Then listen to this story…

Recently, The Aussie Hermit had a great conversation with a 15 Minute Client customer, Greg.

Now, just for some context. Greg is a golf coach. And a successful one at that. In fact, using my daily email ways, he’s been able to regularly sell his high-ticket program.

So what’s the problem?

The problem is, his high ticket program has 48 in person, 1-on-1 sessions. And so because he’s giving up so much time, he’s limited with the amount of people he can coach.

Here’s some of my advice from the email I sent to him:

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"…48+ sessions is WAYYY too much.

You’re making the mistake we all make as Coaches.

We think we’re providing more value by giving more coaching sessions. We think we have to give more sessions to justify the price.

Remember - Your prospects don’t even want to go to your coaching sessions.

They just want the result!

So if they can get that result in 4 sessions, instead of 48, they’ll still be interested in your offer.

So my advice to you is this…

Think how you can cut your sessions in half, or even down to 12 or less!

Plan it out. Get creative.

It may mean, for example, they have to do homework away from your coaching sessions. It may mean they have to record videos on their phone and send their swing to you to critique etc.

Bottom line:

Create a program that gets them the results they’re after (reducing their strokes), and do it in half or even a quarter of the sessions.

I bet you can!

And most importantly - I bet people still take you up on your high-ticket offer.

Hope that helps.

-Luke

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Great advice. Great advice indeed.

But the question is…

Did I deliver?

That’s the question

Well, you tell me…

Here’s what Greg replied not long after:

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"Hi Luke,

Just a quick update on my progress.
I managed to sell a 12 lesson programme for £3,000 which was paid in full this week.
I can’t believe it!"

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Pretty cool, ey?

Since then I challenged Greg to raise his fees, which he has, and he’s still continued to sell at the same closing rate.

Now isn’t THAT cool?

Imagine how much time Greg is going to save over the coming years now that he can get results for his clients in 12 sessions instead of 48.

A whole lot!

Imagine also how many extra clients he’ll now be able to help in his 1-on-1 sessions.

A whole lot!

And imagine how much more he’ll be able to scale his revenue.

A whole lot on that front, too.

So The Aussie Hermit was right once again (was there any doubt?)…

Prospect really do buy results and NOT your sessions.

And that means you can take the same approach Greg has if you feel like you’re spending too much time with clients. Reduce the sessions and watch how your conversion rates stay the same. Of course, I’m now telling you to reduce sessions that need to be there to get the result. I’m saying you should remove the sessions you’ve thrown in there to “up the perceived value” of your offer.

All you’re doing is taking up your time and the clients time for absolutely no gain.

With that being said, this is not only place The Aussie Hermit’s advice can save you hundreds of hours each year.

That other place?

My 15 Minute Client program.

In it, I take my 8+ years email experience and shove it into a system that allows anyone - even those who aren’t writers or have ever studied writing - to get results with it fast.

Of course, it’s not a magic bullet.

You need to come to the table with an offer/program people want.

Plus, you actually have to go through the course and take action on the system every day.

But, if you’ve got a little bit of persistence and patience you really can have a system that gets you clients in just 15 minutes per day.

For all the details, waddle on over to this link:

https://The15MinuteClient.com

-Luke Charlton
Location: The Man Cave