My catastrophic book launch failure

True story:

Back in 2014 I wrote a book. My first book.

It was a book on how to get clients with LinkedIn.

Specifically, LinkedIn groups.

The strategy was pretty cool, too…

Basically, it showed Coaches how to…

1) Grow their own huge LinkedIn group for free by direct messaging prospects in other groups…

2) Cultivate their group, and…

3) Leverage it to get clients.

Anyway, the process was straightforward. It was simple. And most importantly - it worked.

Also, it was how I built my own LinkedIn group of 18,000+ Coaches (which I still have today but never use).

So I write a book about this whole approach…

I get it edited.

I get it forward from my mentor.

I plan out this huge launch.

The whole 9 yards.

Then, the day before I am to hit the “go live” button on my campaign I get a message in my inbox from LinkedIn. It reads (paraphrased)…

“We’re turning off the ability to direct message people within groups”

Meaning - my system I’ve just spent the last 6 months months writing about has been rendered ineffective.

Literally overnight!

I’m shattered.

But the worst part?

All my clients leave me because they could no longer use my method to get clients.

And with that, my income dries up within a week.

Don’t let this happen to you.

Take the lesson I’ve had to learn the hard way, so you never experience the same.

That lesson?

Don’t ever rely on one platform (particularly social) to attract clients.

Don’t rely on Facebook. Don’t rely on LinkedIn. Don’t rely on YouTube, or Google, or any any of them.

The reason?

You don’t own the platform.

They do.

They own your channel.

They own your group.

They even own all your content.

And because of that - they can make whatever changes they want - at any time - rendering whatever client-getting strategy you’re completely useless.

Am I being over dramatic?

You tell me…

Ever heard of the dreaded “Google Slap”?

Look it up.

Tens of thousands of businesses owners went bankrupt overnight, all because they built their business around one platform.

Or what about Facebook ads?

Ever hear about the Coach who’s “crushing it” but then goes under because their ad account gets shut down?

Happens all. the. time.

Or what about content creators who lean right?

Ever hear about them being demonetised or booted off social media because our overlords above don’t it when they say…

“A man is not a woman…"

“Corona virus came from Wuhan”…

“The whistleblower is… [INSERT THOU WHO SHALL NOT BE NAMED]… "

This is a daily occurrence!

And why?

Because you don’t own the platform - they do.

So the bottom line is this:

Don’t base your whole business around one platform.

Because if you do - you put yourself, your business and your family at the mercy of someone else’s decisions.

And more often than not, those decisions won’t be in the interest of your business.

My advice?

Do what Alex Jones did when he got booted off social…

Build your own platform. A platform you own. A platform you control.

That platform?

An email list.

No one can take that platform from you.

Youtube can take your videos.

Apple can shutdown your iTunes account…

Facebook can ban you for life…

But ain’t no one gonna be able to take your list.

It’s the ultimate security in business.

You may not like Alex Jones (heck, you may even think he’s a complete whack job), but his business was able to continue without a hiccup, all because he had his own platform (AKA: his own list).

Build your list.

Nurture your list.

Export and save your list.

Then sleep well knowing your ability to attract clients will always be secure.

With that being said, let’s get down to business…

If you’ve got a list (even a small list), and want more clients from it, then it’s probably time you implemented my 15 Minute Client system, no?

For all the details, wander on over to this link:

https://The15MinuteClient.com