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The "banana hand-out method" to getting clients?
True (and almost unbelievable) story:
The other day I was critiquing this Coach’s sales letter.
And, in this letter she went into a little bit of her story about how she used to struggle to get weight loss clients.
So much so, she resorted to some super cringe-worthy strategies.
(Strategies she even admits were totally embarrassing)
One of those cringe-worth strategies?
It’s almost too unbelievable to believe.
Here’s what she did:
She hired an adult banana suit.
She got dressed in said banana suit.
She then proceeded to go down to the local train station each morning to hand out bananas with her business card attached to try and get clients.
I kid you not.
She literally gave people bananas… to get clients!
Holy moly.
Talk about courage!
(And talk about desperation)
And when I read that I must admit, I laughed a lot (she told it in a way that was poking fun at herself).
But I also felt empathy for her…
You see, The Aussie Hermit know’s exactly what it’s like to be so desperate, and so clueless about client attraction that you end up trying stuff that, while creative, is bound to fail (sometimes spectacularly so). For example, back in 2013 I lived in London for about 12 months. And, toward the end of my time there I resorted to some desperate client getting tactics of my own (I’d only landed 1 client in that whole time I was there).
One of those tactics?
I went door knocking.
I literally went from restaurant to restaurant trying to sell my services.
But here’s the kicker…
I was so desperate that I wasn’t trying to sell coaching - I was trying to sell “mobile websites.” These were apparently the “hot” thing, and a friend of mine said selling them to local businesses was “like shooting fish in a barrel.”
The results?
I didn’t sell one!
For hours and hours I went from door to door and while I got a few nibbles, I didn’t make one sale.
How depressing.
And it wasn’t long after that that I returned to Australia with 30k+ debt, and still no new clients.
So the reason I tell you this is to show you that those who are successful now, were probably pretty clueless at one stage. And that’s OK. Because we learn, we move forward, then we succeed.
So if you’re struggling to get clients and your approach is a little haphazard like mine was - don’t stress. It’ll come together for you.
The key is to find 1 strategy - just 1 - to implement that will bring you consistent clients (and preferably one that doesn’t required a banana suit).
All it takes is 1 strategy.
Not 10.
Not 2.
1.
Then you can add more later.
Now, if you’re asking the ol’ Aussie Hermit which strategy he likes?
Well, if you’ve read any of my other emails you know I like simple.
Super simple.
So my main strategy is simply this…
Step 1) Build your list.
Step 2) Email that list consistently.
If you send out consistent emails, you get consistent clients.
It’s that simple.
And that’s really all it takes.
That’s the 1 strategy I’ve used for years, and the 1 strategy that will work for years to come.
If you want more info on how this can work for you (even if you’re not a writer), then maybe it’s time you scoot on over to this link:
-Luke Charlton
Location: The Man Cave
Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
Click the purple button, enter your details, and get the 9 email offers delivered to your inbox instantly>>>