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The shortcut to becoming a highly paid guru?
Want to know how to become a highly paid guru?
Here’s a “shortcut” a Facebook friend posted on his page the other day:
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HOW TO BECOME A HIGHLY PAID GURU:
1: Read a book on your subject of choice.
2: Claim yourself to be an expert on said subject.
3: Sell a coaching program or mastermind for $20,000 to someone who wants to become a guru at said subject.
Seems to be how it works these days…
Wha'd'ya think?
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Funny.
And, also a little sad - because it’s so true!
Every day thousands enter the coaching and consulting market proclaiming they’re an “expert.” But are they really? For the majority - hell no. The only experience most have is getting a result for themselves (and even then, most can’t do that! Ever notice how many teach what they need themselves? Like, for example, how Coaches who teach relationships often need relationship help? Scary!).
And what about proof what they have works? Any case studies?
Ha! Forget about it.
And yet, these “experts” head on out into the market making huge claims, selling high priced packages, and go on to make massive fools of themselves.
And who does it hurt?
All of us, that’s who.
This is why skepticism is at an all time high in our industry (and why you’re probably finding it harder than ever to convert your traffic and leads into clients).
The solution?
Simple…
Don’t pretend to be an expert when you’re not.
Don’t sell high-ticket programs when you don’t have any case studies.
And don’t make claims you can’t back up.
Is this really that hard?
Now, what happens if you have a great solution that you think can really help people?
Once again, the answer is simple…
(And this is what The Aussie Hermit advises to his clients who are new to the industry or are launching a new program/course)
DON’T sell it as a high-ticket program.
DO go get some case studies to prove what you have works.
Specifically…
Go help a small group of people for free (or a big discount), get great results with them to prove to the market that what you have works, and then build your business off the back of those case studies.
Again, this is not rocket surgery.
But most don’t want to hear this because they believe it’s the LONG way to get the clients and income they want.
Yet, it’s actually the FAST why.
Here’s why…
If you try to LIE your way to clients (by promising things you know you can’t deliver on), you’re going to find it hard to sign them. This is why so many Coaches and Consultants suck at selling. They’re fraudsters. And they know this. So they self-sabotage on the call and often lose the sale (which causes them to spin their wheels for YEARS before they get traction).
But do you know who the Coaches and Consultants are that kick butt in sales?
No, it’s not those with the “perfect” sales script.
Sure, a sale script helps - but not if you’re selling BS (because you self-sabotage).
The Coaches and Consultants who kick butt in selling are those who are confident what they have can deliver the result. When you enter a conversation with complete certainty that you know you can deliver for the person you’re speaking to, it’s magic how all objections virtually melt away.
The reason?
Well, it’s as Tony Robbins says…
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“The person with the most certainty in an argument will always win”
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So if you want to build your business the FAST way, go get some case studies (by working for FREE) that proves to the market you can get results, but most importantly…
That proves to YOU that you can get results.
Because when you can prove to yourself that you can get the results you’re promising, your confidence goes up, your certainty goes up, and guess what?
Your sales conversions go up too!
With that being said…
If you already have a proven offer that’s works, and you simply want to get it into more of your prospects hands, then maybe my 15 per day marketing system can help.
All you need is a list (doesn’t have to be that big), and the ability to use your brain for 15 minutes per day.
For all the details, hop on over to this link:
-Luke Charlton
Location: The Man Cave
Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
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