The success secret of "low-expectations"

The other day, The Aussie Hermit was speaking to a Coach on the phone about her funnel.

The reason?

She was looking for help on how to make it convert.

So I asked her some questions…

I examined her approach…

And then I laid out a plan for her to launch it so that she could get to her goal of 6 qualified appointments every week.

The result?

We’ll have to wait and see!

But there was one point when I was laying out the plan she said something to yours truly that really struck me.

Something you don’t hear from Coaches…

And something that’s a key component to becoming a super successful Coach and Consultant.

That thing she said?

“I don’t expect this to work first go”

Meaning…

She doesn’t expect her funnel to work (AKA: bring in clients) when she first launches it.

So why is this such a big deal?

Because she has completely low expectations about her results - and that’s the type of mindset you want for success.

Let the ol’ Aussie Hermit explain…

You see, most Coaches and Consultants approach their funnels and marketing campaigns the exact opposite. They expect that it should work the first time they launch it (or close to). After all, they’ve spent so much time choosing their niche…

Crafting their offer…

Creating their lead magnet…

Recording their videos…

Setting up all the tech…

Writing their Facebook ads…

And learning how to launch it all.

That’s a lot of effort, right?

Absolutely.

And because of that, they believe the funnel should work first go.

BIG mistake.

Why?

Because almost always funnels and marketing campaigns don’t work first go!

(Yes. Even for the top marketers on the planet)

They have completely unrealistic exceptions.

So what happens when it inevitably doesn’t work after all these weeks (and sometimes months) of effort?

They’re completely devastated.

And you know what happens next?

Well, often they move onto the next ‘bright shiny marketing object’ the latest “guru” is peddling only to be disappointed (again) when their magic bullet solution doesn’t work first go!

It’s a terrible cycle.

And one I knew well for many years.

The good news is, it can be avoided with the right mindset…

And that mindset is to have completely LOW exceptions.

When you go into a campaign expecting it to do poorly, what do you think your mindset will be like when it inevitably does poorly?

Do you think you’ll be completely devastated?

Or…

Do you think you’ll be pretty indifferent? Neither sad nor happy.

The latter, right?

Because that’s what you expect.

And when you’re the latter, do you think you’ll be more inclined to move forward and continue to take action on your funnel?

Absolutely!

So one of the key secrets to success is low exceptions, not high.

Use this mindset in your next campaign and watch your motivation (and results) transform for the better!

With that being said, lets get down to some business…

Are you looking for more high paying clients?

If so, then maybe it’s time you discovered the same 15 minute per day client-getting strategy the aforementioned Coach and I discussed on the call.

For all the details, skip on over to this link:

https://The15MinuteClient.com

-Luke Charlton
Location: The Man Cave