Why “value only” content that doesn’t pitch is stupid

You hear it often.

“Gurus" advocate it.

Coaches perpetuate it.

But, it’s the most stupid approach to marketing out there.

What is it?

Giving valuable content without pitching.

You’ve heard them tell you…

“When they enter your email list, you should give really good content/value for a few days to “warm them up,” and “build the relationship””

Here’s why this is completely, utterly, stupid…

Imagine you’ve got a toothache. Not just any toothache. A real stinker. This thing feels like someone has got a jackhammer to your jaw. Your whole head is in crippling pain. You can hardly concentrate. Barely able to see straight.

You need relief.

So, what do you do?

You head down to the drug store to get that relief.

You walk up to the counter. You ask for the strongest pain killer they’ve got. To which the clerk replies…

“Oh sorry. We’re not selling anything today. What we’re doing instead is educating our customers on the importance of pain relief. We call this our “value only” day.”

What would you?

You’d promptly leave and go to a drug store that would sell you the drugs you’re after!

And this is why giving value only, without selling your product/program is so frikken stoopid.

You’ve got a solution to relieve your prospects of pain in their marriage, business, career, health etc.

And so by not offering that solution every time you’re delivering content - you’re doing them a disservice.

You’re doing them harm.

Just like the drug store clerk and his “value only” days.

Why would you hold back a solution you know can help your prospects?

To me, that just doesn’t make any sense.

To me, that just sends your prospects to the competition (that usually have WORSE products) who are willing to sell - who are willing to provide a solution.

So the question is:

If they’re going to buy anyway - who do you want them to buy from? You? Or them?

More:

Now, am I advocating you constantly pitch without giving value? Of course not. There are ways to pitch your program/product every day - to give them an opportunity to get that relief every day - without being obnoxious, douchey, or ‘salesy.’

Take, for example, my daily emails.

In every single email I have a call to action link to my 15 Minute Client program.

I sell in every email without guilt or hesitation because I know my solution can help your business grow - drastically. And so I want to make sure you have access to that solution, when you need it.

But along with that call to action, I also deliver value. Just like this email. I deliver value first, then I have a call to action to The 15 Minute Client program.

So the message is:

Just because you make a point of selling in everything you do, doesn’t mean you can’t provide value.

Forget about all that B.S. that you have to “warm up” prospects before you let them know about your solution. Because as Jay Abraham says - “If you truly believe that what you have is useful and valuable to your clients, then you have a moral obligation to try to serve them in every way possible.” And that includes telling them about your service - your solution - every damn day from the moment they get on your list.

With that being said, now it’s my turn to deliver on my moral and ethical duty for today:

If you want a program that shows you how to attract clients every week who are ready to sign up to your programs before you every speak to them (how to do that sending just one, 15 minute email per day) then it’s time you checked out The 15 Minute Client program.

For all the details, swing on over to this link:

https://The15MinuteClient.com

-Luke Charlton
Location: The Man Cave