True story:

5 years ago when The Aussie Hermit moved to London to grow my coaching business (back in Australia now), I was given a lot of bad advice on how to get clients by my then mentor. And, one of the worst pieces of advice he gave me was to “do a press release.”

He said if you do a press release you’ll get picked up by the major media companies, you’ll get a ton of free traffic sent to your website, and your phone will be “ringing off the hook” from people wanting to work with you.

And I believed him!

So the moment I got to London I do what he says…

I write a press release believing it was my “magic bullet” to bring in a rush of clients (and much needed income).

So I write up the release…

I choose the most expensive, $500 option because I wanted to make sure it went to ALL the major media outlets…

I hit “buy now” and I waited for the phone to start ringing!

And did it?

Good god no!

My release didn’t even get me so much as ONE new visitor.

What a waste of money.

But the scariest thing for me is that I really did think this approach was my “golden ticket.” And so when it didn’t work, I had a massive realisation…

Getting clients wasn’t going to be as easy as I thought!

A scary proposition when you’ve just moved to London and you don’t know anyone!

(I wish I had this realisation BEFORE quit my 6 figure/yr job)…

Anyway…

So what’s the lesson?

No it’s not that press releases are a dumb way to go about getting clients. They can work IF you have the right things in place, and if you have your strategy down. But they’re usually a slow burn.

The real moral I want to share is that I know how scary it can be to put all your hope into an approach and it not pay off, then have no idea what to do next to bring in an income.

To get clients, it’s not some quick tactic that’s going to work for you (note: a tactic can work, but it won’t be repeatable). So what you want to focus on is a strategy you can use over and over again to get clients.

Now, there are many strategies to get clients…

You can build convoluted funnels…

You can put together 100+ week automatons sequences…

You can spend hours trawling through social groups trying to find that one “needle in a hay stack” client (while fending off 10 other Coaches doing the same thing)…

You can spend days figuring out “bots” and messenger marketing…

Or…

You can focus on the simple, proven, straightforward strategies that have worked since the beginning of the internet.

The best one going?…

1) Build a list.

2) Email that list, each day, with an offer they want.

You can’t get a much more simple strategy than that!

And the best news is - it works for ALL types of Coaches, Consultants and Service Professionals.

Of course, you can choose the bright shiny marketing objects the latest “guru” is peddling.

Whatever floats your boat (or sinks it)!

I’ll still be here, building my list, and taking 15 minutes to email that list each day with an offer they want, and I’ll continue to rake in the big ones!

If that sounds like something you want, then stroll on over to this link now:

https://The15MinuteClient.com

-Luke Charlton
Location: The Man Cave