How to create content that gets more than "pity" likes

Zoe, a subscriber, writes in with a challenge experienced by a lot Coaches…

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Hi Luke,

[My biggest challenge is] Getting actual engagement out of people. They follow, they like, but they don't engage with me and they don't buy ???

Zoe

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Tis’ a problem The Aussie Hermit has heard many a time.

You spend hours creating content for your blog, fan pages, social groups, and emails…

You work your butt off promoting this content…

You generate likes, some comments, and maybe a few clicks…

But you get NO clients!

Frustrating, yes?

So what’s going on here?

Well, taking an experienced guess (after helping over 4,000 Coaches and Consultants now), I’d say the problem relates to one of these 3 things….

Prospects aren’t resonating with your message (including your offer)…
The people you’re putting your message in front of aren’t true prospects…
You’ve got the right message in front of the right prospect, but it’s not compelling enough…

Take your pick.

All are as bad as each other in terms of where they lead (lack of engagement, clicks and clients). Here’s why…

First, if you’re putting out a message that isn’t relevant to your prospect (especially your offer), why would they engage? They won’t. You might get a few “pity” likes, but that’s usually about it.

Second, if you’re spending all this time creating great, valuable content only to put it in front of people that don’t care, you’ll just get ignored. I see this all the time with content posted in Facebook/LinkedIn groups or on fan pages. A lot of times, these groups are full of people that aren’t true prospects.

Yes, you can find some good groups, but you have to be sure they’ve actually got your prospects in those groups (and that those prospects are engaged). Further, a lot of fan pages are liked by people that aren’t really prospects either. They’re friends, family members, or maybe were once a prospect, but aren’t anymore.

I’m not saying don’t post in these places. I’m simply saying - be aware they may not give you highest quality engagement.

Third, if you’ve got valuable content but when the prospect reads it they think, “I’ve heard it before" - you’re dead in the water. All that effort will be for naught. You want to deliver valuable content - yes. But you want to also make sure it feels new, different or unique.

Have you noticed how the leaders in our industry always have a new/fresh take on solving common problems? This is what makes them leaders. And most importantly…

This is what gets them paid “leader rates.”

So the deal is…

Write a message that resonates.
Make sure it’s going in front of the right prospects.
And make sure you’re saying something new.

Do that, and you’ll have content that has your ideal client engaging, commenting, and most of all… buying.

With that being said…

If you want to know the specific “how tos” of this philosophy, then you’ll want to check out my 15 Minute Client system.

In just 15 minutes per day I show you how to send a compelling marketing email your list loves to open, read, and buy from (even if you’re not a writer).

For all the details, skip on over to this link:

https://The15MinuteClient.com

-Luke Charlton
Location: The Man Cave