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How Coaches with awful copy can get paid more than a pro copywriter
Would you like to know what constitutes ‘highly profitable copy’?
The Aussie Hermit has boiled it down to this:
The ability to take a "cold prospect” to a “sold prospect” in one sales letter.
Meaning…
They have the ability to take a cold prospect through a very specific process using the written word, which then leads them to want to buy the particular product they’re promoting. Even more astonishing, they’re able to do this usually within minutes of the prospect reading their sales letter.
And this is why the world’s best copywriters get paid the ‘big bucks.’
(Often hundreds of thousands for one letter)
Unfortunately, it’s a skill that takes years to master.
And secondly - the actual work to get a sales letter done is super tedious.
(Think months of research before you even write one word!)
So if you’re thinking of becoming a highly paid copywriter, that’s the bad news.
The good news is, you don’t need to spend years mastering copywriting (or months tediously writing letters) to get paid the same type of fees copywriters do. Not when you you follow The Aussie Hermit's email writing ways.
Here’s why:
The great thing about email is you don’t have to take a prospect from ‘cold to sold’ in one email. Meaning, you don’t need one ‘perfect’ email that took months to create (and years of study) to do all the selling. And that’s because with email you get 10, 20, 30 or even 100+ emails to make the sale. That’s the power of email. With every new email you send is another day you educate, is another day you build that all important ‘know, like and trust’ factor (AKA: the ‘relationship’), is another day you demonstrate your expertise, is another day you tout the benefits of your program, is another you're closer to making the sale… and then one day they’ll be ready to buy, all without you having pro copywriting skills.
Think of email this way…
Every time you send an email is another ‘straw on the camel’s back.’
And one day soon you’ll send an email, you’ll place another straw on that camel’s back, and it won’t be able to take it any longer.
It will break.
And that, my young Hermite, is when the prospect will buy.
And this is how Coaches with even awful copy can make out like bandits with email, even when they're not world class copywriters.
If that’s what you want, slide on over to this link:
-Luke Charlton
Location: The Man Cave
Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
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